HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno

This week’s episode is packed tighter than a tea bag! Here’s what’s brewing:A standout quote of the week from Nick’s agency, Spec Fresh Shopify news: all about the new Shopify Launch Check A peek at upcoming events - we’re featuring at Ecommerce Expo next week! Global update: China expands warehousing across the UK & Europe Key partner updates you won’t want to miss Our quick-fire Quivier to test your knowledge Plus, this week’s agency learning straight from Nick’s team It’s a flavourful mix of insights, updates, and fun - the perfect blend for your tea break.

SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today.Key takeaways:0:00 In today’s episode…1:52 How to Start Doing SEO on Shopify5:24 Shopify and Yotpo: Switch to Seguno8:14 6 things to speed up your site10:38 How to fix Image sizes and slow page speed14:06 What to do about Vendor pages17:23 Five important SEO tips for your website22:35 Google’s Changed! What you need to know25:15 The thing a lot of brands are getting wrong27:55 Don’t skip these off-site SEO tips to get ahead33:36 Tips for building quality links on your websiteGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Brew in hand? This week on your tea break Nick shares:A quote to spark fresh thinking and keep you inspired Big takeaways from our SEO & PPC adventures (plus a few exciting surprises) Shopify update of the week: Finally we can white list crawler tools on Shopify!And of course, our weekly quivia to test your knowledgeShort, sharp, and full of flavour - the perfect break to fuel your week!

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.Plus, we’ll explore student, friends, and affiliate discounts that work.Check out the full discounting report here: https://seg.uno/2025discountsKey takeaways:0:00 In today’s episode…2:11 Meet Cara from Seguno6:13 IF & WHEN to discount11:40 How to create unique codes 13:19 How to Automate Sales Email with the Discount Code15:05 Examples of discount codes done well18:00 How to drive average order value up with discounts20:11 The Power Of Product Positioning23:32 Student & Friends discounting28:47 Affiliate Programmes that work32:53 Why To Use Unique Discount Codes36:02 Get The Discounting ReportWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories, or just the vibes, this week’s episode is a perfect blend to brighten your break.

In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth.We’ll cover:0:00 In today’s episode1:34 Introducing Jason from Bookkeep3:45 Why you need real time information10:29 How to set the right targets & KPIs15:43 How to reconcile payments from a single POS location18:14 Multiple Locations, Multi-currency26:28 Taxation on Shopify29:06 The importance of looking after your books38:11 What business buyers look for41:32 How to get in touch with JasonIf you’re a Shopify merchant aiming to scale, attract buyers, or simply sleep better at night knowing your finances are in order, this episode is packed with practical advice you can act on right away.Check out Bookkeep for free here: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopify 

In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify.She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers.We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it was time to rebuild their website for the next stage of growth.Whether you’re dreaming of starting your own store or scaling to international markets, this episode is packed with real, actionable advice with a lot of fun along the way!Get in touch with Myriam here: https://maguireshoes.com/Timestamps:0:00 In today’s episode1:45 How Myriam Quit Her Job & Started a Business on Shopify6:19 How To Successfully Crowdfund on Shopify13:20 Evolving The Product Range19:58 How to Acquire New Customers25:58 How To Get The Right Size Of Products28:20 How To Manage Customer Service 34:36 The Strategy For Launching In Europe38:26 When To Rebuild Your Website If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Pour yourself a cuppa and get comfy - this week we’re serving up:Freshly brewed Shopify updatesStirring up your brand’s tone of voicePiping-hot marketing lessons from our agencyA splash of partner newsWhether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨Check out JudgeMe here: https://apps.shopify.com/judgeme?mref=gfpseubo

Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!🌿 Connect with Rebecca: Visit Conscious Skincare🎧 Listen now on Spotify and follow for more game-changing business tips!Timestamps:0:00 Intro1:35 Meet Rebecca & Conscious Skincare9:00 Do Business Plans Really Work?13:28 Crafting Plant-Based Skincare Products27:44 Marketing with a Personal Touch31:12 Strategies to Stand Out36:01 How Much to Share About Ingredients41:29 The #1 Challenge for Purpose-Driven Brands45:21 Connect with RebeccaExclusive Offers from Our Sponsors:Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.comSeguno: Prep your email strategy for BFCM at seguno.comBrightpearl: Join the holiday planning bootcamp at info.brightpearl.comCavela: Use code WINNING for 50% off a product sample order at cavela.comTaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summerThis podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/

Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds.On the menu:☕ Tea of the Week – find out what’s brewing in Nick’s cup.🛒 Shopify News – the freshest updates from the world of e-commerce.🤝 Partner Updates – the latest from our friends and collaborators.📚 Agency Learnings – real-world insights from our day-to-day work.❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower.Whether you’re here for the tea, the tips, or the trivia, this week’s talk is steeped in flavour and insight.