KPI’s Aren’t Sexy, But They Get Sh*t Done

Let’s talk money—but make it empowering, strategic, and actually doable. In this episode, Kelsey sits down with financial coach (and retired rocket scientist) Stephanie Xenos to break down what financial independence really looks like and why it’s more accessible than you think. They’re calling BS on confusing jargon, high-fee advisors, and fear-based money mindsets. Instead? You’ll get actionable tools, real talk, and a refreshing take on how to build wealth your way—without shame, overwhelm, or giving all your power away. By the end of this episode, you’ll know: The difference between financial advisors vs. coaches (and why it matters) What “financial independence” actually means—and how to calculate your number How to build wealth even if you’re not ready to go full DIY The biggest mistakes ambitious women make with investing and retirement How to talk money in your relationship without starting a war 🔥 Key Moments: [00:00] Welcome to the Rebel-ution [02:15] Steph’s story: Rocket science, purpose, and financial empowerment [08:35] What is financial independence—and what does it take? [14:10] Financial coach vs. financial advisor: Who actually helps? [21:00] The emotional side of money: Why confidence comes from clarity [30:45] How business owners sabotage their personal wealth [38:20] Couples + money: Why you need to talk about it NOW [49:55] Budgeting made simple (and actually helpful) [56:30] What to do with old 401ks, advisors, and investment accounts [01:04:10] Case studies: What’s possible when women take the reins [01:11:25] How to work with Steph (and who it’s for) ✨ Ready to Get Sh*t Done?Stop handing your money over and hoping for the best. Take control of your financial future—because confident women don’t guess. They know. 👉 Connect with Steph: @stephanie_xenos👉 Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcamp  📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/📌 Links & Resources Mentioned:📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast💡 Work with Kelsey: https://www.kelseymarieknutson.com/ceobootcamp  🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast🎧 Listen on Spotify: https://open.spotify.com/show/5R3VfDAzKkw1oSzV9l6wWp🚀 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

Struggling to sell your offer? It’s not the economy—it’s a misalignment. There’s a trifecta behind every successful sale: Right People, Right Offer, Right Time. If one is off, your sales will struggle. In this episode, we break down how to audit your audience, refine your offer, and create urgency—so you can stop guessing and start selling. By the end of this episode, you’ll know: ✅ How to tell if you’re targeting the right audience ✅ The #1 mistake people make when creating new offers ✅ Why your pricing isn’t the real issue (and what is) ✅ How to create urgency without being pushy ✅ The simple framework to diagnose failed launches 🔥 Key Moments: 00:00 Welcome to the Rebel-ution 02:15 The real reason your sales aren’t converting 06:45 Are you targeting the right people? 11:30 Is this the right offer for them? 17:00 Why timing is the make-or-break factor 21:50 Stop blaming the economy—fix this instead 27:10 The ethical way to create urgency 34:20 How to audit your audience & get real feedback 38:45 Your next steps to actually sell your offer ✨ Ready to Get Sh*t Done? It’s time to stop playing the guessing game with your sales. If your last launch flopped, this framework will show you exactly what went wrong—and how to fix it next time. 👉 Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcamp📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/ 📌 Links & Resources Mentioned:📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast💡 Work with Kelsey: https://www.kelseymarieknutson.com🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast/id1565415846🎧 Listen on Spotify: https://open.spotify.com/show/2Qlv98fDg3boH4J0Q8JzNB 🔥 Enjoyed this episode? Drop a 5-star review on Apple or Spotify! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

Hiring is not the answer to your growth problem—at least, not yet. Before bringing someone into the chaos, let’s make sure your business is set up to scale. In this episode, I’m walking you through three critical things you can do for free to support your next level of growth, without hiring a team. By the end of this episode, you’ll know: How to audit your offers and make strategic cuts or additions Why your systems and processes may be holding you back How to determine if you have a sales or marketing problem (so you can actually fix it) 🔥 Key Moments: [00:02] Hiring isn't always the solution—here’s why. [07:15] How I made the tough decision to cut my course (and what I replaced it with). [12:40] The hidden costs in your offers & when it’s time to raise prices. [19:55] The real reason your marketing isn’t converting. [26:20] Why automation isn’t always the answer—and what to do instead. ✨ Ready to Get Sh*t Done? Before you hire, let’s clean up your business first. And if you need guidance? That’s exactly what CEO Bootcamp is for. 👉 Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcamp📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/ Links & Resources Mentioned: 📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast💡 Work with Kelsey: https://www.kelseymarieknutson.com🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast/id1589801211🎧 Listen on Spotify: https://open.spotify.com/show/0wJp6DoiZK5f35wymuU5QI 🔥 Loved this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

Tracking KPIs is step one—but if you’re not using them, you’re still guessing. Your numbers should be the foundation for pricing, hiring, and marketing decisions, but most entrepreneurs either ignore them or don’t know what to do next. In this episode, I share: ✅ The #1 mistake business owners make after tracking their KPIs ✅ How to use data to adjust your pricing and increase profit ✅ When your numbers tell you it’s time to hire (or NOT hire) ✅ The difference between marketing and sales KPIs—and why you need both ✅ Why consistency in tracking is the key to scaling smarter 🔥 Key moments: [00:00] Intro – Why tracking KPIs isn’t enough [03:30] The missing piece: Context matters when looking at your data [07:15] Real-life example: How I used KPIs to make a hard business decision [12:45] When to raise your prices (and what the numbers should tell you first) [17:10] Are you ready to hire? The KPI-based way to know for sure [22:20] Marketing vs. Sales KPIs—what’s the difference, and why it matters [26:30] The importance of tracking KPIs consistently (not just when you feel like it) [30:10] How CEO Bootcamp helps you make data-driven business moves ✨ Ready to Get Sh*t Done?Tracking is great, but using your data is what separates a freelancer from a CEO. Look at your numbers, make the hard calls, and set yourself up for success. 👉 Join KPI Club: https://www.kelseymarieknutson.com/kpiordie📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/ Links & Resources: 📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast 💡 Work with Kelsey: https://www.kelseymarieknutson.com 🔥 CEO Bootcamp (DOORS CLOSING SOON): https://www.kelseymarieknutson.com/ceobootcamp 🎧 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

Giving away your best strategy advice for free? Not anymore. In this Hot Seat Coaching episode, I coach Jolene Fleming, a multi-brand accounting firm co-founder, through turning her ad hoc “pick my brain” convos into premium offers that actually scale. We map out two offer paths—one for annual financial planning, and one for in-the-moment decision support—while unpacking the real reason so many experts undervalue this kind of high-level service. Spoiler alert: it’s not about deliverables, it’s about transformation. If you’ve ever hesitated to charge for what you know helps people move faster and make better decisions, this episode is your permission slip to build the offer—and raise your rates. What You’ll Learn:✔️ How to productize your advice without adding complexity✔️ What clients really want from a strategy call (and what they don’t)✔️ The mindset shift that makes high-ticket offers feel natural✔️ How to launch a new service by starting with your current clients 🎧 Listen now and start building offers that reflect your expertise—without burning out. ✨ Ready to Get Sh*t Done?This is your nudge to turn conversations into conversions. Your insight is valuable. Let’s make sure your pricing reflects that. 👉 Connect with Jolene:@thesummacollective📲 Follow me on Instagram: @kelseymarieknutson 📌 Links & Resources:💡 Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcamp🎧 Listen on Apple: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast🎧 Listen on Spotify: https://open.spotify.com/show/5R3VfDAzKkw1oSzV9l6wWp📑 Episode archive + show notes: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast⭐ Love the pod? Leave a 5-star review on Apple Podcasts—it helps more rebels find us!

Episode Summary Tracking KPIs as a solopreneur? That’s one thing. But when you’re leading a team, the numbers you track and the decisions you make need to evolve. In this episode, we’re breaking down the most crucial KPIs for business owners who manage employees—because if you’re not tracking the right data, you’re flying blind. From financial KPIs that ensure your team is profitable to operational metrics that optimize efficiency, this episode will help you take control, make strategic decisions, and lead with confidence. By the end of this episode, you’ll know: The key financial metrics every business owner with a team MUST track How to measure employee performance and identify weak spots Why tracking your time (and your team’s) can transform productivity The hidden costs of bad hires and inefficient workflows How to set performance-based goals that actually motivate your team 🔥 Key Moments: [00:00] Intro: Why team KPIs are different from solo KPIs [05:12] Financial KPIs that leaders MUST track [10:45] Revenue-generating vs. non-revenue-generating employees—know the difference [17:20] How much are you paying your team vs. paying yourself? [23:50] The real cost of inefficiency—tracking time and productivity [30:35] The power of tracking client retention and referrals [37:10] The KPIs that tell you if your team is actually helping your business grow [44:50] Making decisions from data—not emotions ✨ Ready to Get Sh*t Done? Your business needs clear, data-driven decisions. Stop guessing and start leading like a CEO with the right KPIs in place. 👉 Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcamp📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/ 📌 Links & Resources Mentioned: 📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast💡 Work with Kelsey: https://www.kelseymarieknutson.com/ceobootcamp🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast🎧 Listen on Spotify: https://open.spotify.com/show/5R3VfDAzKkw1oSzV9l6wWp 🚀 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

  Episode Summary: If you’re a solo business owner, tracking KPIs is non-negotiable—but most people track the wrong numbers and waste time on vanity metrics that don’t actually grow their business. This episode breaks down the three essential KPI categories you need to focus on and how to use your numbers to increase revenue, give yourself a raise, and finally stop guessing. By the end of this episode, you’ll know: ✅ The 3 essential KPIs every solopreneur should track✅ Why revenue alone is misleading (and how to check your profit)✅ How to track owner pay and make sure you’re actually making money✅ The biggest financial mistake solopreneurs make and how to fix it✅ A simple, step-by-step process to review your numbers and make better business decisions 🔥 Key moments: [00:00] Why tracking KPIs is critical for solo business owners[03:15] The 3 core KPI categories: Finances, Marketing, & Time[07:30] How to track revenue without falling into the "broke business" trap[12:10] Profit vs. revenue—why growing sales doesn’t always mean more money[15:45] How to track your owner pay and finally give yourself a raise[19:30] The biggest financial mistake solopreneurs make (and how to fix it)[25:00] How to track marketing KPIs that actually lead to sales[29:15] The importance of time audits (where is your energy really going?)[32:40] The KPI strategy that saved me 12+ hours a month[36:20] How to make data-driven decisions that increase profit & efficiency ✨ Ready to Get Sh*t Done? Tracking KPIs is just step one—using them to make strategic moves is what separates a freelancer from a CEO. Let’s put your numbers to work. 👉 Grab My Free KPI OR DIE Dashboard: https://www.kelseymarieknutson.com/kpiordie📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/ Links & Resources Mentioned: 📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast💡 Work with Kelsey: https://www.kelseymarieknutson.com🎧 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

Let’s be real—most business owners either avoid looking at their numbers because they’re overwhelming OR track everything without actually knowing what to do with the data. That’s why today, we’re cutting through the noise and breaking down exactly what KPIs you need to track, why they matter, and how to use them to make more money. No more shooting in the dark. No more gut-feeling decisions. It’s time to run your business like a CEO. By the end of this episode, you’ll know: ✅ The exact financial KPIs you should be tracking (revenue ≠ profit) ✅ How to align your business goals to support your personal income goals ✅ The biggest KPI mistakes keeping you stuck (and what to track instead) ✅ How to use KPIs to make confident decisions—NOT just review the past ✅ Why marketing KPIs need to go beyond “likes” and “views” 🔥 In This Episode, We Cover: 00:00 Why KPIs Matter (and Why Most Biz Owners Avoid Them) 00:31 The Hard Truth: You Can’t Scale What You Don’t Track 01:44 Financial KPIs: The Metrics That Actually Move the Needle 03:40 Aligning Your Revenue with Your Personal Income Goals 06:21 Tracking Team & Contractor Payments (Without the Headache) 12:22 Operational KPIs: How to Spot Bottlenecks & Save Time 17:57 Marketing KPIs: What Actually Converts vs. What’s Just Vanity 21:59 Your Next Steps: Grab KPI OR DIE and Start Tracking Like a CEO ✨ Ready to Get Sh*t Done? Tracking your numbers isn’t optional—it’s the difference between spinning your wheels and scaling with confidence. 👉 Join the Get Sh*t Done Club: https://www.kelseymarieknutson.com/getshitdoneclub 📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/ 📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast 💡 Work with Kelsey: https://www.kelseymarieknutson.com/getshitdoneclub 🎧 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

I’m bringing on someone who truly needs no introduction—but I’m gonna hype her up anyway because she’s THAT amazing. Kacia Ghetmiri is the high-energy, no-BS entrepreneur, investor, speaker, and host of the EmpowerHER Podcast—yeah, the one with over 11 million freaking downloads. 🤯 She’s built businesses, coached thousands of entrepreneurs, and oh yeah—she and her husband scaled their real estate portfolio to $7M in just 2.5 years. Casual. But what I love most about Kacia? She keeps it REAL. No fluff, no gatekeeping—just raw, honest conversations about what it really takes to chase your big, scary goals. Oh, and if you're a mama (or just love a good party), she’s hosting MOM PARTY this spring—text "MOM2025" to (512) 548-2728 to get on the waitlist before tickets drop! Let’s get into it—this one’s gonna be GOOD. 🔥 CONNECT WITH KACIA:🔗 empowerherpodcast.com📲 Want inspo straight to your phone? Text "START" to (512) 548-2728📸 Follow her at @kacia.ghetmiri Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast! Times to Check Out: Timestamp #1 - 00:00:40 → Meet the Guest & Their Journey.Timestamp #2 - 00:02:32 → The Power of Pivots: Turning Challenges Into Your Biggest WinsTimestamp #3 - 00:05:30 → How Empower Her Was BornTimestamp #4 - 08:08 → Selling a Podcast Course 101.Timestamp #5 - 10:46 → From Google to CEO: The Leap into EntrepreneurshipTimestamp #6 - 13:35 → Network Marketing to PodcastingTimestamp #7 - 16:20 → Evolving Goals, Personal Growth & What’s Really NextTimestamp #8 - 19:13 → Podcast Lessons & Listener LoveTimestamp #9 - 00:23:45 → Pressure Makes Diamonds: How It Fuels Business GrowthTimestamp #10 - 00:27:00 → From Podcast Courses to Profit: The Monetization EvolutionTimestamp #11 - 00:30:15 → New Ventures, New Challenges—Here’s How to Tackle ThemTimestamp #12 - 00:33:00 → Big Wins & Bigger Goals: What’s Next for the PodcastTimestamp #13 - 00:36:30 → Owning Your Voice: Why Confidence is EverythingTimestamp #14 - 00:39:00 → No More Waiting—It’s Time to Take Action Send us podcast ideas at [email protected] Join the Get Shit Done Club: https://www.kelseymarieknutson.com/getshitdoneclub Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Let’s cut the bullsh*t—if you’re constantly feeling behind, overwhelmed, or like there’s never enough time, it’s not because you need to “work harder.” It’s because your schedule is setting you up to fail. Be real with yourself: Does your calendar actually reflect your real life? Or is it just a chaotic disaster of back-to-back meetings, overcommitted deadlines, and zero time for the things that actually matter? Are you scheduling CEO time like monthly money check-ins, quarterly planning, and big-picture strategy, or are you stuck in a never-ending loop of admin work and putting out fires? Your schedule is either working for you or it’s f*cking you over. If it’s the latter, it’s time to flip the script. Here’s the move: Mark your calendar for what actually matters. Block out everything—personal time, meals, workouts, deep work, CEO-level sh*t. Set non-negotiable time to review your numbers and track your KPIs. Dedicate space for big, strategic projects that move your business forward instead of keeping you trapped in busy work. Then? Stick to it. Use Do Not Disturb. Honor your commitments like your business depends on it—because it does. If your schedule isn’t working, fix it. Adjust. Tweak. But stop running yourself into the ground with a system that was broken from the start. So here’s your challenge: Block time for one thing that actually moves the needle this week—and DM me what it is. No more excuses. Let’s make sh*t happen. Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast! Times to Check Out: Timestamp #1 - 00:00:40 → Is Your Schedule Sabotaging You? Let’s Fix That.Timestamp #2 - 00:03:24 → Time Management That Actually Works (No Fluff).Timestamp #3 - 00:06:41 → Prioritization Secrets Every CEO Needs to Know.Timestamp #4 - 00:09:55 → Stop Guessing, Start Tracking: Your Business Metrics Matter.Timestamp #5 - 00:13:12 → Dreaming vs. Doing: Master the Art of Execution.Timestamp #6 - 00:16:05 → Work Smarter: Take Back Control of Your Availability.Timestamp #7 - 00:19:10 → Calendar Chaos? Here’s How to Get It Together. Send us podcast ideas at [email protected] Join the Get Shit Done Club: https://www.kelseymarieknutson.com/getshitdoneclub Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/