Prolog

This episode is all about AI and how it can change the world as we know it. How can we utilise it to make better decisions? Hear how Carlsberg is working with AI and get David Guldagers expert knowledge on the topic. And finally, learn what's cat got to do with it. In this episode: Host: Anders Hansen, Chief Commercial Officer, Ipsos Denmark Co-host: Susan Kuo, Senior Client Officer, Ipsos Denmark Guests: Jenny Syddall, Director of Group Insights and Analytics at Carlsberg, and David Guldager, Tech Expert

This episode is all about ESG and how it is no longer an option but a necessity – yet the world seem to be going in the wrong direction! Anders Morgenthaler shares the recipe for success and Patricia (CMO @Lakrids by Bülow) how they work with ESG and why they chose to become b-corp certified. ... and most importantly - learn what money got to do with it.

It is all about omnichannel, eCommerce and how to turn it into an advantage. Learn how Coop.dk and LEGO are working with eCommerce and the struggle with having consistent brand equity and identity across channels. Finally, learn what pizza got to do with it.