The Problem With Data-Driven Marketing

Milked Media CEO Krista Karpan joins the pod to discuss ecommerce brand marketing, misleading ROAS metrics, multi-channel attribution, and smarter ways to manage data and measure ad performance.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-data-drives-ecomm-brand-marketing  © 2026, NinjaCat 

What does it mean to think like a marketing engineer? Keith Clay, SVP of Product and Operations at Overdrive Interactive, shares how automation, AI agents, and systems thinking are changing the way agencies work. SHOWPAGE: www.ninjacat.io/blog/the-marketing-engineer-mindset  © 2026, NinjaCat 

Greg Licciardi, VP of Partner Programs and Sponsorships at the ANA and author of "The Holy Grail of Marketing," discusses his new book, unpacks the five Rs of marketing, explores AI's role in modern marketing, and explains why human insight still matters. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-holy-grail-of-marketing  © 2026, NinjaCat 

How do marketers develop judgment in the age of AI? Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, examines marketing technology's impact on talent development, training, strategy and judgment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-judgment-gap-between-martech-talent  © 2026, NinjaCat

Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-value-of-communication-in-ai-marketing  © 2026, NinjaCat 

Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, and measurement. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-trust-is-replacing-the-marketing-funnel  What Gets Measured is brought to you by NinjaCat — the enterprise marketing intelligence platform built for agencies, media companies, and brands that need to do more with their data. NinjaCat unifies your marketing data, automates reporting, and powers AI Agents that move your team from insight to action — faster, smarter, and at scale. 🌐 Learn more at www.ninjacat.io © 2026, NinjaCat 

The problem with data-driven marketing goes beyond dashboards. Marketing strategist, analyst, and partner of The Commercial Works, Robert van Ossenbruggen explains why better decisions start with context, evidence, and better business questions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-problem-with-data-driven-marketing  © 2026, NinjaCat ▶️ YouTube: https://www.youtube.com/playlist?list=PLymj8A44_CLF6ZtLChtopftqlvLty0EQs

Robb Fahrion, CEO of Flying V Group, breaks down the operational reality behind managing $5M+ in annual ad spend, how to scale client relationships without losing touch, and what it takes to build multi-account marketing systems that last. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-running-multi-account-marketing-at-scale  © 2026, NinjaCat 

Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem. After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the data is usually telling organizations exactly what they need to know. The real challenge is getting people to act on it. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-analytics-has-a-people-problem  In this episode of What Gets Measured, Jake Sanders sits down with Shiv, Managing Partner at The Volute Group and founder of Quantum Sight, to discuss why dashboards should raise more questions than they answer, why marketers often report the wrong metrics to executives, and why AI won't solve the organizational problems that have always stood in the way of better decision-making. They explore the difference between repeatable reporting and deep-dive analysis, the political reality behind data-driven decisions, the future of data governance, and why the most valuable skill in the age of AI isn't accessing information—it's translating it into action. If you're responsible for marketing analytics, reporting, measurement, or leading teams through AI transformation, this conversation will change the way you think about data. What Gets Measured is brought to you by NinjaCat — the enterprise marketing intelligence platform built for agencies, media companies, and brands that need to do more with their data. NinjaCat unifies your marketing data, automates reporting, and powers AI Agents that move your team from insight to action — faster, smarter, and at scale. 🌐 Learn more at www.ninjacat.io

The "Godfather of Martech" Scott Brinker joins the NinjaCat podcast to unpack his 2026 State of Martech Report, discuss why and detail how AI is driving a fundamental transformation in marketing and business, and explain the many ways martech is evolving. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-what-comes-after-martech  © 2026, NinjaCat