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Goal Mapping: The Step-by-Step Path to Achieving What Matters with Brian Mayne

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Key Topics Covered:  

1. Why Goal Setting Often Fails (and What’s Really Driving You)

  • Everything you do day to day is largely driven by your subconscious mind.
  • If you don’t set a clear goal, your subconscious will follow your dominant thought, which can lead to drift or self sabotage.
  • The difference between achievers and non achievers is often whether they have a system for setting goals in a powerful way.

2. Brian Main’s Story and the Origins of Goal Mapping

  • Brian grew up in a travelling funfair family, left school before 13, had dyslexia, and couldn’t read or write properly.
  • After the family business collapsed, he faced repossession, major debt, and a very dark period personally.
  • Personal development and goal setting became life changing, leading to the creation of Goal Mapping and a global coaching network.

3. Why Words and Pictures Work Better Than Words Alone

  • The subconscious pays far more attention to images than to repeated written statements.
  • Goal mapping combines clarity and precision (words) with subconscious impact (pictures).
  • Brian explains why vision boards often fail: they may have pictures, but lack words, timelines, plans, and structure.

4. The Seven-Step Goal Mapping Process

  • Dream: create a clear picture of success
  • Priority: choose the main focus
  • What: define the goals (often five on one map)
  • Why: identify emotional reasons that keep you in the game
  • When: set start and target dates
  • How: map the key steps along the timeline
  • Who: identify support and the qualities you must embody (for example “I am focused”)

5. Daily Review, Brain States, and Making Goals “Stick”

  • Brian recommends reviewing your map daily, ideally in the first hour after waking.
  • This is when your brain is in alpha rhythm, with a much stronger connection to the subconscious.
  • Reviewing daily for around 30 days helps form new neural connections and beliefs (brain cells that fire together, wire together).

6. How to Write Goals So Your Subconscious Understands Them

  • Avoid negative goals like “I don’t want debt” or “I lose 15kg” because the subconscious struggles with “don’t” and abstract negatives.
  • Write goals as affirmations: personal, positive, present tense
  • Examples: “I feel fantastic and free at 88kg” or “I am mortgage free”.

7. Financial Goals: Getting Specific and Finding Your Number

  • Financial freedom goals need a number, not vague phrases like “I’m abundant”.
  • WealthBuilders’ approach: design your perfect year, price it up, then divide by 12 to estimate your monthly recurring income target.
  • The number can evolve, but having a destination helps you measure the gap and build a plan.

Actionable Takeaways:

  • Use a system, not willpower: goal achievement improves when the goal is set clearly and reviewed consistently.
  • Combine words and pictures to speak to both your logical mind and subconscious mind.
  • Review your goal map daily, ideally in the first hour after waking, for at least 30 days.
  • Write goals in personal, positive, present tense and focus on what you want, not what you don’t want.
  • For financial goals, pick a specific number based on the lifestyle you want, then build a plan around it.

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