7 Proven Behaviors to Drive Success in Technical Sales

In this episode, host Ramzi Marjaba sits down with Raphael Joseph, a former software engineer who became a sales engineering leader and is now the founder of his own specialist recruitment firm for SEs. Raphael shares how he stumbled into sales engineering from banking, scaled a global SE team from 1 to 40, and later built a recruitment business tailored to the unique challenges of hiring pre-sales professionals.   Shownotes: https://wethesalesengineers.com/show332

Sometimes you just have to quit your job to start your own thing. And sometimes this job is a Leadership Role at a very well-respected organization such as Salesforce. And sometimes the job is the Global Enablement Leader. That’s what our guest Guillaume Huynh-Ba does. Guillaume shares how his sales engineering foundation shaped his career, why he transitioned into enablement, and what he learned while scaling training programs across different regions and teams at Salesforce.    Show notes: https://wethesalesengineers.com/show331

Whether you’re an SE considering management, a leader looking to motivate your team, or someone curious about the intersection of sales and technical expertise, this episode is packed with insights on resilience, leadership, and continuous improvement. shownotes: https://wethesalesengineers.com/show330

You can be a good solution engineer but still suck at different aspects of the job. That’s because there are too many skills that Solution Engineers need to work on, it’s almost impossible to be great at all of them. Even if we break them down, technical skills versus soft skills, there are still many that SEs might not be good at. Examples of soft skills include listening, storytelling, demoing, de-escalating, handling objections, and many more.  It isn’t easy to be great at all of them. And yet, even if you’re not great at something, it doesn’t mean you cannot work on it. It doesn’t mean you cannot turn your weakness into a strength. And that is what Evgeni did. He turned his perceived weakness, speaking, into one of his better strengths and used it to get better at building relationships with his customers.

For every sport, some people do it professionally, and others are amateurs. One of the bigger differences is that professionals get paid, amateurs don’t. When it comes to solution engineering, there are also some professionals and others who work like amateurs, even though they both get paid. We discuss this specific topic with Bill Balnave. We explore the key differences between professionals and amateurs within the industry. Bill shares insights from his extensive career in presales and customer success, while emphasizing the significance of having the right team and environment to stay motivated.  

AI is all around us these days. We either use it to get more productive, or we fall behind. That is what we will discuss with Phillip Swan    

Procurement is a black box for the majority of Solution Engineers and even Salespeople. Many salespeople treat Procurement as the enemy thinking that their only job is to beat them up on price, so today I have Mike Lander on. Mike is a former head of Procurement but is now helping Sales understand procurement better so they can close deals faster. shownotes: https://wethesalesengineers.com/show326

Ron Whitson joins us to discuss how we as Solution Engineers can build better relationships with customers and how we can help them make better decisions.     show notes: https://wethesalesengineers.com/show325

I’m always asked, “What does a great SE look like?” The problem is there isn’t one way to SE. Great SEs look like. The role is complex, and people do it differently.  So, let’s delve into the role's complexity and break it down through an evaluation form I created. I cover various aspects such as working with account managers, discovery, demos, proof of value, and technical know-how. I also emphasize the importance of customer relations and leadership skills. Finally, I have some news…   show notes: https://wethesalesengineers.com/show324

Join us as we welcome Harman Bamra, who shares his unique journey from studying literature and international affairs to becoming a Solution Engineer (SE). Harman discusses his initial plans of becoming a diplomat, his background in literature, and how his passion for tech led him to digitize his family pharmacy business. Learn about his overlapping interests in tech and literature, the challenges he faced, and the strategies he used to transition into the corporate world of sales engineering. Harman also highlights the importance of understanding the 'why' behind customer needs and how his martial arts training influences his professional approach. Don't miss this insightful episode packed with practical advice for anyone looking to pursue a career in Solution Engineering     show notes: https://wethesalesengineers.com/show323