Your USP Isn’t Your Product. It’s How You Sell

Buy our best selling book "Sales Is Therapy" here: https://amzn.eu/d/dJsWoXp In this episode, we break down Chapter 1 of Sales Is Therapy and explore why the best salespeople don’t “sell” at all, they listen. Traditional selling pushes, pressures, and pitches. The therapeutic approach focuses on real conversations, deeper understanding, and helping prospects uncover their own needs. If you want to learn how to sell with empathy, create impactful conversations, and close without pressure, this episode is a must-watch. What you’ll learn: Why traditional sales is outdated How therapists communicate in a way salespeople should Questions that go deeper and uncover truth How emotion drives action in buying decisions Subscribe for more real, unedited sales conversations from the trenches.

In this throwback from our interview with Alex Partridge, the founder of LadBible and UniLad, he reveals the shocking moment he lost control of the company he built from scratch. From signing a document he didn’t fully understand to finding himself forced out of his own business just a week later, Alex shares the emotional and mental battle that followed, including the court fight that eventually won him everything back. This story is not just about business, it’s about intuition, mental health, ADHD, resilience, and the pressure that comes with building something huge at a young age. Watch the full podcast episode here: https://www.youtube.com/watch?v=1v2QC7_n8Tg If this story inspires you, let us know in the comments and subscribe for more powerful entrepreneur stories. #AlexPartridge #LadBible #UniLad #EntrepreneurStory #BusinessDrama #ADHD #StartupLife #FounderJourney #TrueStory #WeHaveAMeeting

GOV.UK isn’t telling you the truth and Rob Moore is done playing nice about it. In this explosive episode on We Have A Meeting’s Podcast, Rob breaks down how the UK government, the banking system, and hidden inflation policies are quietly draining your wealth while pretending to “help the public.” From rising prices to broken promises, from stealth taxes to political spin, Rob reveals the real mechanisms used to keep the public confused and compliant. You’ll hear why inflation punishes the poor, why the rich get richer every year, why the UK keeps wasting billions, and why politicians from every party have contributed to the economic decline. If you’ve ever felt like something “doesn’t add up” in Britain… this episode explains exactly why. Do you believe the UK government is being honest with the public about the economy? Tell us in the comments, and subscribe for more truth the mainstream won’t touch.

The rich aren’t stealing from the poor, the government is stealing from everyone. In this explosive clip from Rob Moore breaks down the real reason why the rich keep getting richer while ordinary people get left behind. Forget the headlines blaming billionaires, corporations, or capitalism - the truth lies in inflation, bad policy, and government mismanagement. Rob reveals how inflation quietly robs savers, rewards investors, and fuels the wealth gap, all while politicians like Rachel Reeves pretend to fix the system they helped create. From taxes to treasury control, Rob exposes how power and money are being used to keep you compliant, not wealthy. Do you agree that the government, not billionaires, is to blame for the cost of living crisis? Comment below, subscribe for more, and watch the full episode to see Rob’s unfiltered conversation on money, power, and control. #RobMoore #DisruptorsPodcast #WeHaveAMeetingPodcast #MoneyTalks #Wealth #Inflation #Economy #Finance #Entrepreneurship #RachelReeves #UKPolitics #RichVsPoor #GovernmentControl #CostOfLiving #FinancialFreedom #EntrepreneurMindset #WealthGap #BusinessPodcast

Most sales teams obsess over “what makes us unique,” but the truth is simple: your real USP isn’t your product… it’s the way you sell. In a crowded, price-obsessed market, the only thing your competitors can’t copy is your approach, your questions, your tone, and the trust you build from the first interaction. In this episode, we break down how to create a Unique Selling Point that actually converts, why prospects see most companies as nearly identical, and how to stand out without lowering your price or playing the pressure game. If you’re tired of feeling like you’re stuck in a commodity race, this one is for you. We cover: • Why your product isn’t your real USP • How to build instant trust on a discovery call • The danger of selling “perfect” outcomes • Why low-pressure selling wins in saturated markets • How to differentiate yourself when every competitor sounds the same • The mindset shift top performers use to escape the price trap If you’re in sales, recruitment, SDR work, consultancy, or you run a service-based business, these frameworks will help you stand out, close better deals, and feel way more confident in how you sell. Buy our book: https://amzn.eu/d/3ShqpKJ Training, workshops, and resources: wehaveameeting.com

If your LinkedIn posts aren’t getting views, engagement, or inbound leads… this video breaks down exactly why and what to do instead. In this throwback clip, LinkedIn growth expert Lara Acosta reveals the real formula behind viral LinkedIn posts and explains why most people get the platform completely wrong. You’ll learn: • How to write posts people actually read • The SLAY Framework (Story → Lesson → Action → You) • The psychology behind LinkedIn virality • How to turn simple skills into high-performing content • Why your hooks aren’t working and how to fix them Whether you're a founder, creator, coach or consultant, this breakdown will help you write LinkedIn posts that get seen, shared, and convert. Watch the full podcast episode here: https://www.youtube.com/watch?v=N_eOQZHJQcM Follow Lara’s content here: https://www.youtube.com/@Laraacosta

If you work in recruitment, lead a team, or run an agency, this is an episode you can’t afford to skip. In this conversation, we sit down with Hishem Azzouz - Host of the Recruitment Mentors Podcast, and creator of Hector, the training platform helping recruitment teams build consistency, structure, and high performance. With thousands of hours spent interviewing top billers, agency founders, and industry leaders, Hishem has seen one thing clearly: The best recruitment leaders don’t just hire great recruiters - they build them. In this episode, we break down: • Why inconsistency is the silent killer inside recruitment teams • The #1 skill gap holding recruiters back (and how to fix it) • How to build performance habits that actually stick • What great recruitment leaders do differently • Why sales strategy matters more than tools • How to create a culture where people want to perform • The realities of scaling an agency in today’s market • Hishem’s entrepreneurial lessons building Hector & Recruitment Mentors Whether you’re a recruiter, a team lead, a founder, or someone who hires recruitment agencies, this episode will change how you think about performance, accountability, and leadership in our industry. If you enjoy this conversation, check out Hishem’s own channel: Recruitment Mentors Podcast - one of the leading platforms for recruiter growth, mindset, and leadership content.

Most recruiters don’t lose clients because of price - they lose them because of a missing skill that no one in the industry talks about. In this sneak peek from our conversation with Hishem Azzouz, from The Recruitment Mentors Podcast and we break down the real reason performance drops, pipelines dry up, and client relationships fall apart. If you work in recruitment, lead a team, or you’re responsible for Business Development, this short edit will hit home. Don’t get left behind. Full episode with Hishem drops soon - subscribe so you don’t miss it. #Recruitment #RecruitmentLife #RecruiterTips #RecruitmentAgency #BDTips #RecruiterTraining #RecruitmentPodcast #SalesStrategy #RecruitmentSkills #RecruiterLife

High-performing recruitment teams aren’t built by accident, they’re built through standards. In this clip, Hishem Azzouz from The Recruitment Mentors Podcast explains why sometimes the biggest threat to your culture is your highest biller… and why great leaders aren’t scared to make the hardest decisions. Whether you run a recruitment agency, manage consultants, or work closely with recruiters, this is the reality check leaders need. Protect your standards. Protect your culture. Full episode dropping soon - hit subscribe so you don’t miss it. #RecruitmentLeadership #RecruitmentAgency #RecruitmentTips #RecruiterLife #RecruitmentManagers #TeamCulture #RecruitmentPodcast #RecruitmentGrowth #LeadershipDevelopment #TopBillers

Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings. You’ll discover: • How to ask “What would make it a good use of your time?” • Why forcing meetings kills your close rate • The difference between qualifying and pushing • How to remove time pressure and make prospects sell themselves Whether you’re a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.