Meet The Genius Who Made Diary of a CEO Go Viral - Anthony Smith

In this episode of We Have A Meeting, we sit down with James Clutterbuck, the man behind Berkley Red – a consultancy that specialises in selling to the super-rich. James lifts the lid on the psychology, patience, and precision it takes to close deals with high-net-worth individuals. From yachts to private jets, art to real estate, he shares the strategies and stories from a world where clients have unlimited choice, but only buy from those they trust. We dig into what really drives wealthy buyers, why most salespeople fail to reach them, and how James built a business advising brands on cracking one of the hardest markets in the world. Whether you sell luxury goods, run a business that wants affluent clients, or just want to understand how the 1% think, this episode is packed with lessons that go way beyond sales. ⏱️ Topics Covered: How James Clutterbuck built Berkley Red into a trusted partner for luxury brands The psychology of selling to high-net-worth and ultra-high-net-worth clients Why “selling harder” doesn’t work with the wealthy – and what does The role of status, exclusivity, and storytelling in luxury sales The biggest mistakes salespeople make when approaching affluent buyers Lessons in patience, positioning, and trust that every seller can apply 🔗 Connect with James Clutterbuck: https://www.linkedin.com/in/james-clutterbuck-monaco/ 📖 Grab a copy of our book Sales Is Therapy: https://amzn.eu/d/1U9ZiCF #JamesClutterbuck #BerkleyRed #LuxurySales #WeHaveAMeetingPodcast #SellingToTheRich #HighNetWorth #Entrepreneurship #BrandBuilding #SalesIsTherapy

🎙️ We’ve just launched something huge. - www.salesistherapy.com Over 4,000 people have read our book Sales Is Therapy. It gave sellers everywhere the frameworks, mindset shifts, and tools to sell without burning out. But here’s the thing… What happens when you’re actually in the trenches? 👉 You just got rejected — who helps you bounce back? 👉 A prospect throws a brutal objection — what do you say? 👉 You’ve got a big call coming up — who’s coaching you through it? That’s why we built SalesTherapist. Inside the app you’ll get: ✅ A Therapist to help with rejection ✅ A Lawyer to crush objections ✅ A Roleplay Coach to get you ready for the phones This isn’t theory. It’s the support you wish you had on your desk every single day. If you work in sales, this could change your year.

In this episode of We Have A Meeting, we are joined by Tony Truman, the man who built Ocean Beach Ibiza into one of the most iconic party destinations in the world. Tony lifts the lid on the wild reality of Ibiza’s nightlife industry, the business behind the champagne sprays, the celebrities, and the headlines. From the early days of building venues to running one of Europe’s most famous beach clubs, he shares the raw truth about what it really takes to thrive in a world built on music, money, and madness. Whether you have partied in Ibiza, dreamt about the lifestyle, or just want to hear how one man turned a holiday island into a global brand, this episode goes way deeper than the Instagram version of paradise. ⏱️ Topics Covered: How Tony Truman built Ocean Beach into an Ibiza institution The business model behind beach clubs and luxury nightlife Celebrity culture and the role it plays in building hype The economics of Ibiza and what really makes money on the island The controversies, challenges, and chaos behind the scenes Lessons in branding, hospitality, and entertainment every entrepreneur can apply 🔗 Connect with Tony Truman: Tony Truman on LinkedIn 📖 Grab a copy of our book Sales Is Therapy: Amazon UK Link #TonyTruman #OceanBeachIbiza #IbizaExposed #WeHaveAMeetingPodcast #NightlifeIndustry #Entrepreneurship #BrandBuilding #PartyCulture #HospitalityBusiness Chapters 00:00:00 Introduction and Guest Welcome 00:01:01 Tony Truman's Early Journey into Nightlife 00:02:17 The Psychology of a Great Party 00:03:46 Finding Purpose: Getting the 'Bug' for the Business 00:07:56 Building Skills and Early Leadership 00:13:39 Entrepreneurial Mindset and Risk-Taking 00:19:17 Navigating Modern Challenges: Influencers and Hospitality 00:22:53 Partnerships and Team Dynamics 00:27:22 Status, VIP Culture, and Celebrity Stories 00:31:30 Milestones, Memories, and Achieving Dreams 00:34:04 Business Creativity and New Ventures 00:37:51 Sustaining Motivation, Legacy, and Final Thoughts

Want to know how to build a high performing sales team in 2025? In this Trench Tips episode, Jack Frimston and Zac Thompson share the hard truths from running outbound campaigns across industries and what actually works when scaling a sales team this year. You will learn: ✅ Why input is the number one driver of results and the real daily dial numbers you need ✅ How to use intent data to find prospects who are ready to speak to you ✅ The systems and frameworks that turn outbound into a repeatable machine ✅ Why culture is built on accountability and discipline not beanbags and ping pong ✅ The mindset shift every sales rep and leader needs in 2025 Whether you are a sales leader, founder, or rep in the trenches, this episode will show you how to scale performance without the fluff. 📌 Follow We Have A Meeting on LinkedIn: https://www.linkedin.com/company/wehaveameeting 📌 Get the Sales Is Therapy book: https://amzn.eu/d/dsSNySo 🔑 Tags / Keywords how to build a sales team, high performing sales team 2025, sales team culture, outbound sales strategy, sales leadership tips, how to scale a sales team, outbound sales 2025, sales pipeline strategy, sales team input metrics, sales frameworks, sales motivation 2025

In this episode of We Have A Meeting, we're joined by Anthony Smith — Executive Producer of The Diary of a CEO — to uncover the behind-the-scenes strategies that turned the podcast into one of the most powerful media brands in the world. Anthony lifts the lid on what it takes to scale a podcast into a global phenomenon, from mastering storytelling and building emotional connection to creating viral moments that cut through the noise. With experience producing some of the most talked-about episodes in business podcasting, he shares lessons that every founder, marketer, and creator can apply. Whether you're building a podcast, scaling a brand, or looking to understand how Diary of a CEO became a cultural force, this is an episode you won’t want to miss. ⏱️ Topics Covered: How Diary of a CEO grew from a small idea to a global brand The psychology behind creating addictive, shareable content Why emotional storytelling outperforms traditional marketing What it takes to build trust and authority in a crowded space The behind-the-scenes systems and processes powering a top podcast Lessons every entrepreneur can steal from one of the UK’s biggest shows 🔗 Connect with Anthony Smith - https://www.linkedin.com/in/antsmith93/ #AnthonySmith #DiaryOfACEO #Podcasting #BrandBuilding #ContentStrategy #StorytellingInMarketing #WeHaveAMeetingPodcast #CreatorEconomy #StartupGrowth Chapters 00:00:00 Introduction and Guest Welcome 00:01:15 The Power of Storytelling and Psychology 00:03:05 Budget, Stigma, and the Reality of Video Production 00:07:20 Emotions, Decision-Making, and Marketing 00:19:11 Data vs. Gut: Crafting Successful Trailers 00:28:42 Understanding and Engaging Your Audience 00:40:36 AI in Editing: Friend or Foe? 00:49:27 Challenges and Ethics of AI in Creativity 00:57:44 Behind the Scenes: Trailer Production Process 01:03:59 Working with Steven Bartlett and the 1% Rule 01:14:28 Looking Ahead: Growth, Learning, and Advice 01:17:05 Outro and Where to Find Anthony

How to Write the Perfect Cold Call Opener (Using Human Psychology) If you’ve ever wondered “What’s the best cold call opener?” — here’s the truth: Most salespeople lose the call in the first 10 seconds. They jump in with a pushy script, the prospect feels sold to, and the call is dead before it’s even started. The perfect cold call opener isn’t about sounding clever — it’s about understanding psychology: ✅ Permission → “Can I steal 30 seconds?” creates control and respect. ✅ Curiosity → Make them lean in, not tune out. ✅ Pattern Interrupts → Break the robotic “sales call” expectation. ✅ Authority & Calmness → Your tone matters more than your words. When you master these elements, you’ll never again sound like “just another salesperson” — you’ll sound like a human worth listening to. We break down word-for-word examples of the best cold call openers inside our #1 bestselling book Sales Is Therapy. 👉 Grab your copy on Amazon here: Sales Is Therapy #ColdCalling #SalesTraining #SalesTips #SalesIsTherapy #ColdCallOpener #SalesCoaching #SalesStrategy #OutboundSales #SalesMindset #SalesCall

Buy our book: https://amzn.eu/d/bO8xoDy In this episode of We Have A Meeting, we’re joined by Clair Heaviside — Co-Founder and Chief Brand Officer of Serotonin, one of Manchester’s fastest-growing creative agencies. Clair’s story is anything but ordinary. From working in prisons using arts to inspire rehabilitation, to ultra-endurance running, to building a bold agency — this conversation explores the surprising connections between resilience, creativity, and leadership. Whether you’re an entrepreneur, creative, or leader, this is one not to miss. ⏱️ Topics Covered: How ultra-running mirrors entrepreneurship Lessons from building Odd Arts in prisons and vulnerable communities Why discomfort is key to growth in business and life Building Serotonin into a standout Manchester agency The link between resilience, creativity, and leadership 🔗 Connect with Clair Heaviside 🌐 Serotonin: https://www.serotonin.agency/ 📱 LinkedIn: https://www.linkedin.com/in/clairheaviside/

🔥 “Just send me an email.” The cold caller’s favourite brick wall. 🔥 In this episode, Jack Frimston and Zac Thompson show you exactly how to turn that dreaded brush-off into a booked meeting — without sounding pushy or desperate. We’re talking objection handling psychology — why prospects say it, how to reframe it in real time, and the exact lines we use to keep the conversation alive. If you’re looking for: ✅ The #1 reason people give the email objection ✅ Word-for-word responses that earn you a second chance ✅ How to keep prospects talking when they want you gone ✅ Building curiosity so they want to hear you out ✅ Turning “email me” into “let’s book a time” Then this one’s for you. 👇 LINKS & RESOURCES: 📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70 📺 Subscribe for psychology-backed sales content: / @wehaveameeting This is for anyone who’s ever said: “I freeze when they tell me to email.” “I wish I could think of something to say in the moment.” “I’m tired of my calls ending at that line.” #ColdCalling #SalesTips #ObjectionHandling #SalesTraining #B2BSales #SalesCoaching #SalesProcess #SalesStrategy #Prospecting #LeadGeneration #SalesScripts #OutboundSales #ClosingDeals #BusinessGrowth #PhoneSales

Buy our book: https://amzn.eu/d/bO8xoDy In this episode of We Have A Meeting, we're joined by Dan Pope — founder and host of the HUNGRY podcast — to dive deep into the marketing strategies behind the world’s most exciting food and drink brands. Dan shares the secrets he's learned from interviewing 300+ founders and marketers behind challenger brands like Huel, Graze, LEON, and more. From building irresistible brand stories to cracking retail distribution and mastering FMCG growth, this episode is packed with real-world insights. Whether you're a marketer, brand builder, or startup founder, this is a must-watch. ⏱️ Topics Covered: What makes a food or drink brand truly stand out The psychology of buyer behavior in supermarkets Why some brands go viral and others don’t Lessons from top founders in FMCG The role of storytelling and authenticity in food branding How Dan built one of the UK’s top CPG podcasts 🔗 Connect with Dan Pope 🎧 HUNGRY Podcast: https://www.youtube.com/playlist?list=PLwlsYgDem6YWpYiHl8vRkbio-t7Cng5Go 📱 Instagram: @hungry.pod #DanPope #HungryPodcast #FoodMarketing #DrinkBranding #FMCGMarketing #BrandBuilding #WeHaveAMeetingPodcast #CPGMarketing #StorytellingInMarketing #StartupGrowth

🔥 Finding hot leads isn’t luck. It’s a system. 🔥 In this episode, Jack Frimston and Zac Thompson pull back the curtain on how to spot, attract, and close the prospects who are already ready to buy. We’re talking real lead-gen strategy — psychology-driven targeting, buyer intent signals, and the research shortcuts that save you months of wasted time chasing dead ends. If you’re looking for: ✅ How to find decision-makers without paying for data ✅ The fastest ways to qualify leads before you ever call ✅ Trigger events that mean someone’s ready to buy ✅ Prospecting hacks for LinkedIn & email ✅ A system to never run out of warm leads again Then this one’s for you. 👇 LINKS & RESOURCES: 📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70 📺 Subscribe for psychology-backed sales content: / @wehaveameeting This is for anyone who’s ever said: “I’m sick of chasing people who were never going to buy.” “I don’t know where to find my next deal.” “I wish prospects came to me.” #Sales #LeadGeneration #B2BSales #BusinessGrowth #SalesTraining #Prospecting #HotLeads #OutboundSales #SalesTips #EntrepreneurLife #BusinessOwners #SalesStrategy #SalesCoaching #LinkedInLeads #SalesProcess