1409: Solving a Broken System: The Origin Story of Heirloom, the “TurboTax for Probate” w/ Davis Wilkinson

Davis Wilkinson, co-founder of Heirloom, shares the deeply personal story of how watching his mother navigate the estate settlement process after his brother’s passing inspired him to leave big tech and build a solution. This episode is a masterclass in building a purpose-driven company from the ground up, starting with taking a job as a funeral home receptionist to truly understand the customer's pain. Davis provides a transparent look at how he and his co-founder leverage AI to achieve the productivity of a 20-person engineering team, allowing them to innovate at a scale that was previously unimaginable. For any entrepreneur who believes in the power of technology to solve real-world problems, this conversation is packed with invaluable insights on finding co-founder alignment, adopting a "scientist over visionary" mindset, and using experimentation to build a product that truly serves its users.💡 What You'll Take Away For YOUR BusinessHow to Find True Founder-Market Fit: Learn how Davis turned a personal family struggle into a scalable business idea by immersing himself in the problem space and prioritizing mission over money.The 10x Productivity Multiplier: Discover the specific AI tools and strategies Davis and his co-founder use to operate with the speed and velocity of a much larger engineering team.The Co-Founder "Dating" Process: Uncover the intentional steps Davis took to find the right co-founder, including using detailed questionnaires to ensure long-term alignment on everything from work ethic to the definition of success.Why You Should Be a Scientist, Not a Visionary: Embrace the power of rapid experimentation and data-driven learning to de-risk your startup and maximize your chances of success, even when you don't have all the answers.Managing the Emotional Burden of Entrepreneurship: Hear Davis’s powerful advice on using mindfulness and presence to navigate the inevitable stress and fear that comes with building a business.📝 About Davis WilkinsonDavis Wilkinson is the co-founder of Heirloom, a groundbreaking software platform simplifying the probate process for grieving families. Drawing from his experience in product management, venture capital, and a successful exit with a data privacy startup acquired for over $100 million, Davis brings a unique blend of tech expertise and deep empathy to his work. His journey began not in a boardroom, but by working as a receptionist in a funeral home to gain firsthand insight into the industry he aimed to disrupt. This commitment to understanding the human side of the problem makes him a powerful example of a mission-driven entrepreneur.🎯 Davis’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Really driving toward meditation and becoming aware of what can I control? What can't I control?... Am I worrying about the future too much? Am I worrying about the past too much? And instead, should I just be in the present and think about what I can do today, this hour, this moment to try and move the needle for my team?"📢 Memorable Quotes"You are going to be wrong so often... And just accepting that reality, I think, is really liberating." – Davis Wilkinson"You don't need many, many millions of dollars to build a company anymore. You need an idea, some elbow grease, and some thoughtfulness. And really wonders can happen with these tools that are out there now." – Davis Wilkinson🔗 Links & ResourcesVisit Heirloom’s websiteConnect with Davis on LinkedInFollow Heirloom on LinkedIn

In this powerhouse episode, we sit down with Jolie Kahn, the CEO of NASDAQ-listed AVAX One, who masterfully bridges the worlds of traditional finance, corporate law, and the cutting edge of cryptocurrency. Jolie shares the entrepreneurial thread that has woven through her entire career, from big law in the 90s during the first internet boom to leading a company at the forefront of the blockchain revolution. This episode is a masterclass for any entrepreneur looking to build a business with staying power. You'll learn how to lead with a balanced, collaborative style, navigate complex regulations, and leverage emerging technologies like crypto and AI to create real, sustainable value. Jolie’s insights on making data-driven decisions and developing an "executive filter" are pure gold for anyone leading a team or building a company from the ground up.💡 What You'll Take Away For YOUR Business🚀 How to leverage a diverse background (from law to finance) to build a unique and powerful leadership style.💰 A framework for identifying and investing in emerging technologies with real-world utility beyond just speculative value.⚖️ The CEO's approach to balancing aggressive innovation with the credibility and discipline of traditional business practices.📊 How to use data and key metrics to guide your daily decisions and stay laser-focused on objective, numerical goals.🤝 Why a collaborative leadership style and creating an "executive filter" are critical for processing feedback and making sound judgments.📈 Strategies for building a "recession-proof" business by focusing on cash flow and long-term staying power over trends.🤖 How to view AI as a powerful data manipulation tool that can enhance business operations without replacing human ingenuity.📝 About Jolie KahnJolie Kahn is the CEO of AVAX One, a NASDAQ-listed company focused on supporting the Avalanche blockchain ecosystem. With a background that began in corporate finance and securities law, Jolie has consistently operated at the intersection of established financial systems and disruptive technologies. She holds a bachelor's from Cornell University and a JD, magna cum laude, from the Benjamin N. Cardozo School of Law. Her unique experience as general counsel for a large public Bitcoin mining company and her deep expertise in M&A and corporate finance give her an unparalleled perspective on building a credible, regulated, and innovative business in the crypto space.🎯 Jolie’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Have confidence in what you believe, have confidence in yourself, but at the same time do not ignore the warning signs... It's thoughtful confidence."📢 Memorable Quotes“Trends and bright shiny objects are wonderful, but at the end of the day you need to have staying power. And that's a traditional concept, but we're looking to implement it in new ways.” – Jolie Kahn“No one can be an effective leader unless you listen to your constituents. I listen to my management team, I listen to our advisors, and most importantly, I listen to our shareholders because at the end of the day, we are here to create value.” – Jolie Kahn“No person is an island. We really all need to listen to one another and the more we listen and the more we rely on collective wisdom, the better off we are.” – Jolie Kahn🔗 Links & ResourcesVisit AVAX One’s websiteConnect with Jolie on LinkedInFollow AVAX One on LinkedIn

Ever feel like you weren't "born" to be a leader? This episode will change your mind. We sit down with Abrahm DiMarco, a West Point graduate and 20+ year Army veteran who has turned a lifetime of high-stakes leadership experience into a powerhouse consulting firm. Abrahm demolishes the myth that leadership is reserved for the C-suite, proving it's a practical, learnable skill essential for everyone in an organization. For wantrepreneurs and entrepreneurs, this episode is a masterclass in developing the influence, resilience, and people skills needed to build a team, serve clients, and grow a successful business from the ground up.💡 What You'll Take Away For YOUR BusinessThe Critical Difference: Learn the simple but powerful distinction between leading people and managing resources—and why you must make time for both to succeed.Leaders at Every Level: Discover why fostering leadership throughout your entire team, not just at the top, is the secret to building a resilient and effective organization.The Power of Followership: Understand why being a great follower is a prerequisite to becoming a great leader and how to master this overlooked skill with your clients and team.The Antidote to Micromanagement: How to use "intent" to empower your team, giving them the "what" and the "why" so they can master the "how" without your constant oversight.Bye-Bye, "Readiness" Illusion: Hear why you'll never feel truly "ready" to lead and how to start getting the reps you need to grow, even if you don't have a formal title yet.From Battlefield to Boardroom: Learn how core military principles for developing leaders can be directly applied to your startup, no matter the size or industry.📝 About Abrahm DiMarcoAbrahm DiMarco has honed his expertise in leadership over a 30-year career that began at the United States Military Academy at West Point. After serving for over two decades as an officer in the US Army, he transitioned his profound understanding of team dynamics, resilience, and strategic planning into the entrepreneurial world. As the owner of DiMarco Consulting Group, Abrahm now works with a diverse range of organizations—from businesses and athletic teams to government agencies—helping them develop powerful leaders at all levels. His unique perspective blends rigorous military-tested principles with practical, real-world application, making him a sought-after expert for any organization looking to grow its people.🎯 Abrahm’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"You have to identify the problem that people have and then be able to figure out how can I solve it? We in the army, we had a great saying, 'Great attack, wrong hill.' And so you have to make sure you understand the problem before you charge up the hill to solve it."📢 Memorable Quotes“Leadership is all about people. We lead people, and then we manage resources.” – Abrahm DiMarco“You think you're gonna be your own boss. That is simply not true. Your customers are the most demanding bosses you'll ever have.” – Abrahm DiMarco"Leadership, like swimming, cannot be learned by reading. Sooner or later, you got to jump in the water and actually try it." – Abrahm DiMarco🔗 Links & ResourcesVisit DiMarco Consulting Group’s websiteConnect with Abrahm on LinkedInFollow DiMarco Consulting Group on Facebook

In a world obsessed with cloud-based everything, Josh Hipps is pioneering a different path: the "sovereign AI" revolution. Josh, the founder and CEO of Neutron Tech, shares his incredible journey from the Air Force Academy and engineering roles at Apple and Amazon to building an offline-first AI platform for missionaries and humanitarian workers in the world’s most remote locations. This episode is a masterclass in identifying a massively underserved market and building a solution that challenges the status quo. For any entrepreneur tired of hearing about the same old SaaS models, Josh’s approach to leveraging on-device power, ensuring data privacy, and building a mission-driven company will open your eyes to a new world of opportunity.💡 What You'll Take Away For YOUR Business🚀 The Untapped "Sovereign Tech" Market: Discover why building offline-first, private-by-default technology is a massive competitive advantage in an era of data leaks and internet outages.💻 How to Leverage On-Device Power: Learn how Apple Silicon and other local hardware advancements are creating new opportunities for entrepreneurs to build powerful apps that don't rely on the cloud.🌍 Find Your Niche by Serving the Overlooked: Hear how Josh identified a critical need for modern tech among missionaries and humanitarian workers—a market most VCs and founders completely ignore.🤖 Building AI That Doesn't Lie: Understand the concept of "grounding" AI in data to prevent hallucinations and build tools that provide reliable, truthful outputs for critical applications like medical diagnoses.🙏 Turning Mission into a Business Model: Get inspired by how a deep sense of purpose and a desire to serve can become the unshakable foundation of a high-impact, scalable tech company.🔒 Why Privacy is the New Premium: Learn how concerns over HIPAA and corporate IP are driving a shift toward local AI solutions, and how you can position your business to meet this growing demand.📝 About Josh HippsJosh Hipps is the founder and CEO of Neutron Tech, an offline-first AI data and productivity platform built for those working in the most remote environments on Earth. A graduate of the U.S. Air Force Academy and a former Air Force Logistics Officer, Josh has deep technical experience from his time at corporate giants like Citibank, Apple, and most recently, Amazon, where he worked as a systems engineer. His unique background in systems, product management, and a powerful personal faith journey gives him a rare perspective on seeing global problems and building the technology to solve them from the ground up.🎯 Josh’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"If you have an idea that you think is going to change the world... Don't quite second-guess yourself... believe in what you're doing and believe in who it's going to serve... and I think that'll probably in a lot of ways overcome any kind of failure or risk of failure or fear of failure you have."🔗 Links & ResourcesVisit NeutronTech’s website (formerly MagnetarAI)Connect with Josh on LinkedInFollow NeutronTech on LinkedInSupport the MagnetarMissionListen on Apple Podcasts: The Prophet Podcast by Josh Hipps

Isaiah Centifanto is the ultimate example of an entrepreneur driven by curiosity and a desire to help others. He takes us on his incredible journey from a small town in Montana to the Air Force, to becoming a cloud architect for major firms, and finally, to quitting his six-figure job to launch Integritas Cloud Solutions—a tech solutions company for the small and medium-sized businesses that big tech often overlooks. This episode is a masterclass in balancing ambition with a fulfilling life, filled with deep reflections on the entrepreneurial mindset.Tune in to get a reality check on the AI hype and learn about the hidden security and cost risks that come with today’s no-code tools. Isaiah delivers powerful insights on why mastering the fundamentals is more critical than ever and how his personal philosophy, shaped by Teddy Roosevelt’s "Man in the Arena," gave him the courage to bet on himself. This is a must-listen for any wantrepreneur who needs that final push to move past fear and start building.💡 What You'll Take Away For YOUR BusinessWhy the democratization of tech is a double-edged sword and how to use AI tools without exposing your business to massive security and scalability risks.How to audit your own business for “low-hanging fruit” tech optimizations that can drastically improve efficiency and save you money, starting with your CRM. The mindset shift required to go from a high-paying job to a founder, and why a deep connection to your "why" is the only thing that will sustain you. How to turn your own professional frustrations into a viable SaaS product, just like Isaiah is doing for client and project management. Why having diverse, non-work-related interests (like fly fishing and coffee roasting) is a secret weapon against burnout and makes you a more creative entrepreneur. The importance of becoming a "trusted advisor" rather than just a service provider to build long-term, meaningful client relationships.📝 About Isaiah CentifantoIsaiah Centifanto is the founder of Integritas Cloud Solutions, a technology solutions company dedicated to helping small and medium-sized businesses modernize and secure their operations. His journey is anything but typical, transitioning from an Air Force veteran to a high-level cloud architect working with Fortune 500 companies and hedge funds. This unique background gives him an invaluable perspective on how to apply enterprise-level expertise to the specific challenges faced by smaller businesses. Beyond his tech company and a new SaaS app, Isaiah is a husband, a father to four, and a coffee roaster, embodying the principles of a balanced and passion-driven life.🎯 Isaiah’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs“It’s not the critic who counts.”📢 Memorable Quotes“If you don't have that deep conviction of why you're doing it, it's not going to last.” – Isaiah Centifanto “AI will build it for you, but it's not going to show you exactly the security and scalability and cost implications by doing that.” – Isaiah Centifanto “A lot of problems come from communication... It all comes down to broken communication. If you can look at how to fix communication... you're actually able to think about how to improve things in a way that doesn't waste time.” – Isaiah Centifanto🔗 Links & ResourcesVisit Integritas Cloud Solutions’ websiteConnect with Isaiah on LinkedInFollow Integritas Cloud Solutions on LinkedInRead the full text: The Man in the Arena by Teddy Roosevelt

Ever find yourself caught in a loop of "Is this even going to work?" It's a question every founder asks, from day one to year ten. In this Solo Sunday episode, Brian gets vulnerable and pulls back the curtain on the most important choice we make every single day: the evidence we choose to look for. He reveals how our brains are wired to find proof for our deepest doubts (thanks, confirmation bias!) and how easily we can build a case for our own failure. But more importantly, he shares the powerful, actionable secret to flipping the script. Using incredible stories like Roger Bannister breaking the 4-minute mile and his own experience starting businesses during the 2020 shutdown, Brian shows you how to consciously seek out the evidence that fuels your belief, inspires action, and ultimately shapes your success.✨ Why This Matters for YouChoosing your evidence isn't just a feel-good platitude; it's a strategic advantage:It’s the cure for analysis paralysis and the self-doubt that keeps you stuck.It turns your brain from a doubt-finding machine into an opportunity-seeking missile.It gives you the resilience to take action when things are uncertain and the path isn't clear.It’s the difference between seeing a market downturn as a crisis versus an unprecedented opportunity.It reframes every challenge, making you the creator of your circumstances, not a victim of them.📝 Key TakeawaysYou Choose Your Reality. There is compelling evidence that your business will fail AND that it will succeed. The one you focus on will determine your actions and your outcome.Your Brain is a Search Engine. Your mind’s Reticular Activating System (RAS) will find whatever you program it to look for. If you look for problems, you’ll find them. If you look for progress, you’ll find that instead.Belief Fuels Action. Brian never would have started this podcast if he focused on the evidence against him. Believing it could work was the only evidence he needed to take the first step, which is all that matters.Be Your Own Roger Bannister. For decades, the 4-minute mile was "impossible" until one person provided new evidence. Your success can shatter your own limiting beliefs and prove what’s possible.Find Opportunity in Chaos. When the world slowed down in 2020, Brian looked for evidence of historical opportunity, not reasons to stop. He started two businesses as a result. The story you tell yourself in hard times dictates your results.🚀 Put It Into ActionThis week, conduct your own Evidence Audit:Identify one area of your business where you feel doubt creeping in (a new marketing channel, a product launch, a sales goal).For the next 3 days, actively search for and write down 3-5 pieces of evidence that suggest it will work. This could be a small win, a positive comment, or another company's success story.Ask yourself: If I KNEW this would succeed, what one action would I take right now? Then, go take that action.🔗 Stay ConnectedSubscribe to the show so you never miss an episodeConnect with Brian on Instagram @imetbrianShare this episode with a fellow entrepreneur who needs to shift their focus from doubt to possibility

Feeling overwhelmed by the pressure to be on every social media platform? Marketing strategist and Google Ads expert Meg Jones is here to show you a better way. In this episode, she breaks down why focusing on high-intent platforms like Google is the key to generating actual leads and customers, not just vanity metrics. You'll learn how to escape the social media hamster wheel and invest your time and money where it truly matters—catching customers at the exact moment they’re ready to buy.This episode is a masterclass for any entrepreneur tired of marketing that doesn't deliver a clear return. Meg, founder of Max Leads Digital and manager of over $200 million in ad spend, shares her data-driven approach to scaling service businesses. Get ready to discover how to marry SEO and paid ads, navigate the "messy middle" of today's customer journey, and start seeing profitable results, even with a small budget.💡 What You'll Take Away For YOUR BusinessGet Seen Where It Matters: Learn why focusing on high-intent platforms like Google Search is more effective than diluting your efforts across every social media channel.Master the New Marketing Funnel: Understand the "messy middle" of the modern customer journey and how to build a strategy that meets customers wherever they are.Unlock Google Ads on a Budget: Discover how you can start a profitable Google Ads campaign with as little as $500 a month and achieve a positive ROI.Future-Proof Your Strategy with AEO: Get an introduction to Answer Engine Optimization (AEO) and learn why answering your customers' questions directly is the new key to winning in search.Use Social Media as a Portfolio: Shift your social media strategy from a lead generation tool to a powerful credibility-builder that supports your main "hunting" ground on Google.Adopt an ROI Mindset: Learn to view your ad spend as a direct investment in a customer-generating machine, not just an expense.📝 About Meg JonesMeg Jones is a marketing strategist, Google Ads expert, and the founder of Max Leads Digital, a boutique agency focused on scaling service-based businesses and luxury brands. Starting her career as a copywriter, Meg quickly pivoted to performance marketing, self-teaching her way to becoming an expert in SEO and data-driven advertising. With experience managing over $200 million in ad spend, she has a proven track record of helping clients achieve incredible returns by focusing on smart, strategic campaigns that cut through the noise of social media gimmicks.🎯 Meg’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Try to turn the idea of consistency into something that is high reward. So instead of focusing on that moment of success… try to get that [dopamine] from consistent work and that's going to take you to success."📢 Memorable Quotes“Your business needs to be seen, but it needs to be seen where it matters. And where it matters, that platform is not social media… Search engine is where credit cards are being pulled.” – Meg Jones“Have those platforms ready and looking nice. It's like your garden, but you're going hunting on Google, basically.” – Meg Jones“You have to catch your customer when they need you with the right message at the right time. That's why I'm against diluting your time and your life energy on all these different platforms.” – Meg Jones🔗 Links & ResourcesVisit Max Leads Digital’s websiteConnect with Meg on LinkedInFollow Max Leads Digital on LinkedInFollow Meg on Instagram

Jamie Henning of J Force joins the show to demystify one of the most overlooked yet critical parts of any business: operations. She reveals why even the most brilliant founders get stuck in a reactive cycle of chaos and how building a solid operational foundation is the key to sustainable growth. This episode is a masterclass for any entrepreneur feeling overwhelmed, showing you how to stop trying to clone yourself and start building systems that allow you to move faster, think bigger, and breathe easier. Jamie’s unique experience working with high-level CEOs gives her an unparalleled objective view on what it truly takes to scale.💡 What You'll Take Away For YOUR Business⚙️ Why every business, even a solopreneurship, has operations—and how to finally get them in order.🚀 The "Slow is Fast" philosophy: How taking the time to build a strong foundation now will unlock explosive growth later.🔍 A simple 3-day diagnostic tool to audit your time, identify what to delegate, and reclaim 75% of your workday for high-impact tasks.🧠 How to transition from a "do-it-all" founder to a strategic leader by mastering the art of delegation and automation.🤖 How to leverage AI as a "thought partner" to streamline workflows and free up your team for uniquely human, high-value work.💰 The mindset shift required to view operations not as a cost center, but as the engine that builds your company's enterprise value.🗓️ The "Ideal Calendar" exercise to visualize where you want your time to go and build the discipline to make it a reality.📝 About Jamie Henning Jamie Henning is the founder of J Force, an operations strategy firm dedicated to helping executives, boards, and founders build systems that scale. With a nonlinear path that took her from paralegal to high-level executive assistant for CEOs in the Young Presidents' Organization (YPO), Jamie gained a unique vantage point into the common operational pitfalls of fast-moving leaders. Her experience, combined with her studies at Harvard Business School, gives her a rare ability to blend technical execution with an empathetic understanding of what leaders truly need to succeed.🎯 Jamie’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs Jamie’s most powerful piece of advice is to recognize that it's okay to ask for help, a skill that doesn't come naturally to most entrepreneurs.Combat the Isolation: Entrepreneurship can be a lonely journey. Reaching out for support, whether for business advice or just to vent, reminds you that you're not on this path alone.Help Comes in Many Forms: Asking for help isn't just about hiring a consultant. It can be getting coffee with a peer, calling a mentor, or simply talking through a problem with someone who understands.Strength in Vulnerability: Admitting you don't have all the answers isn't a weakness; it's a sign of a strong leader who is focused on the success of the mission, not their own ego.📢 Memorable Quotes“Slow is fast… when your house is in order, things do move faster and things are more scalable.” – Jamie Henning“About 70, 75 percent of the things that an executive and a founder is doing are things that they don't need to be doing.” – Jamie Henning“It's not replacing anybody. It's making people more efficient.” – Jamie Henning on AI🔗 Links & ResourcesVisit J Force’s websiteConnect with Jamie on LinkedInFollow J Force on LinkedIn

Ever felt like you were drowning in paperwork instead of working on your mission? Ray Crick, CEO and co-founder of Allegory, turned that exact frustration into a revolutionary AI-native platform. In this episode, he breaks down how Allegory is becoming the “Airbnb for grant funding,” connecting world-changing innovators with the capital they need, faster than ever before. This conversation is a masterclass in identifying a massive industry problem, leveraging AI as a force for good, and building a business in tandem with your customers. For any entrepreneur looking to build something truly impactful, Ray’s insights on resilience, strategic partnerships, and radical self-reflection are pure gold.💡 What You'll Take Away For YOUR BusinessHow to transform a deep personal or professional pain point into a scalable, AI-driven business model.The strategy for building a two-sided platform that solves critical problems for both suppliers (funders) and consumers (grant seekers).Why “eating your own dog food” and using your own product is the ultimate shortcut to authentic product development and marketing.Actionable ways to leverage strategic partnerships—from referral programs to technical integrations—to accelerate growth on a startup budget.The power of accelerator programs and how to use them to refine your pitch, build your network, and stress-test your ideas.How a simple journaling practice can be a founder’s most powerful tool for building resilience and navigating the emotional rollercoaster of entrepreneurship.📝 About Ray CrickRay Crick is the CEO and co-founder of Allegory, the AI-native platform known as the “Airbnb for grant funding.” With a deep background in product management across the global tech scene—from Portland to London—Ray possesses a rare blend of technical expertise and on-the-ground insight. His perspective was uniquely shaped when he led digital systems for an international NGO in and around Ukraine, where he witnessed firsthand the inefficient and slow-moving nature of grant funding. This experience ignited his mission to build Allegory, creating the financial and AI infrastructure to get capital into the hands of people making a real-world impact.🎯 Ray’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursBorrowing a powerful question from author Jerry Colonna, Ray’s best advice is to ask yourself: “How have I been complicit in the conditions that I say I don't want?”📢 Memorable Quotes“We're not trying to replace people; we're trying to help them do what they went to school for, which is invest in their mission... rather than filling out paperwork.” – Ray Crick“As an entrepreneur, I am—we are—going to fail. And that's okay. We just have to find the resilience to get back up and keep going, one step at a time, one day at a time.” – Ray Crick“At the end of every journal entry that I write, I finish it with ‘onwards always.’ And I think that's kind of my mantra.” – Ray Crick🔗 Links & ResourcesVisit Allegory’s websiteConnect with Ray on LinkedInFollow Allegory on LinkedIn

Brendan Strzelczyk turned a childhood passion for coding Flash games into Cobalt Commerce, a powerhouse e-commerce agency serving an incredible roster of clients. In this episode, Brendan unpacks the real drivers behind e-commerce success, revealing why so many drop-shipping stores fail and what established brands can do to scale. This episode is a masterclass for any entrepreneur who wants to understand how to build a business on a foundation of solving real problems, leveraging data over gut feelings, and knowing when to stop doing everything yourself. Brendan shares his journey of running his agency without a website for two years, the "dating" process of finding the right business partner, and why true conversion rate optimization is about data, not just design.💡 What You'll Take Away For YOUR Business🚀 How to turn a personal passion into a scalable agency by focusing on problem-solving first.📊 The truth about Conversion Rate Optimization (CRO): It’s a data-driven science, not just about making your website look pretty.🤝 Why finding the right business partner is like dating and how it can 10x your growth.💡 How working across multiple industries can become your secret weapon for innovation and creative problem-solving.⏳ Why focusing on client results can be more important than perfecting your own website (he ran his agency for two years without one!).🤖 The real role of AI in business: A tool for productivity, not a replacement for fundamental problem-solving skills.📈 How to build a client-obsessed culture that drives retention and powerful results.📝 About Brendan StrzelczykBrendan Strzelczyk is the founder and CEO of Cobalt Commerce, a full-service e-commerce agency specializing in software development, design, and conversion rate optimization on platforms like Shopify. A problem-solver at heart, Brendan taught himself to code at age 12 and turned that deep-seated passion into a thriving business. His unique perspective combines a developer’s analytical mindset with an entrepreneur’s drive, allowing him and his team to deliver data-driven, high-impact solutions that help e-commerce businesses scale effectively.🎯 Brendan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"As a business owner, I think it's important to bring on the right people and trust your team... burnout and failure in your business is, I believe, more likely if you're trying to do it on your own."📢 Memorable Quotes“I have this saying that we always treat a client's website or business as if it were our own. And that way, if we have that mindset, then we're going to go above and beyond to provide results.” – Brendan Strzelczyk“Finding a co-founder or a business partner is kind of like dating. And I found that this was somewhat true because I had literally gone on these quote unquote dates with other freelancers or business owners to see if they were interested in joining.” – Brendan Strzelczyk“We're not really just throwing things at a dartboard and hoping that it makes your business better. We look at our client's data and then analyze where the opportunities are through their conversion funnel to make a change on the site.” – Brendan Strzelczyk🔗 Links & ResourcesVisit Cobalt Commerce’s websiteConnect with Brendan on LinkedInFollow Cobalt Commerce on LinkedIn