Intel is drowning in its own success: memory chips made Robert Noyce, Gordon Moore and Andy Grove rich, then Japanese rivals like Fujitsu and Hitachi arrive with better DRAM, leaving Intel trapped in denial as recession bites and customers complain. In 1986, with losses mounting, Grove asks what new management would do, then makes the brutal leap to abandon memory, close plants and bet everything on microprocessors, even without an anchor customer. When Compaq cracks IBM’s BIOS and makes the 386 PC explode, Intel’s near-death pivot reshapes the modern computer industry, and saves the company by reinventing it.
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