VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat podcast

Valentin Preobrazhenskiy, ICO fever, and how A.I. took over martech

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In this week's news, Travis and Stewart talk about A.I. domination at the Martech conference in Boston, where -- seemingly -- it was the topic on the lips of marketers, speakers, and vendors everywhere. We also highlight an A.I.-powered advertising technology that is making waves: More than $250 million in waves, in fact. Finally, we bring everyone back down to earth with the less-than-stellar findings held within the pages of Brian Solis' latest State of Digital Transformation study.

Then, we interview Valentin Preobrazhenskiy of LAToken, who gives us a complete rundown of how to build a blockchain business, what it takes to gain and maintain a community of 11,000 people, and why ICOs are more about marketing than finance.

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