Defining Value as it pertains to B2B selling.

Value Selling

What is Value?

A reminder on why a value approach is rewarding to all parties involved.

Quick discussion on Differentiated Value and how to incorporate it - from a high level - into your value conversations and sales cycles.

Quick conversation on the concept of Perceived Customer Value.

A quick introduction to the podcast concept behind "Value Selling" with Dan Walsh.

A discussion on the many different aspects of B2B selling, with an emphasis on value.