How Zalando personalizes its customer experience

In today's episode of Value from AI, we chat with Cecilia Campbell, CMO at United Robots, to discuss various topics that combine personalization and news technology. For more info, visit us at https://www.froomle.ai/ Follow us on social media @Froomle and listen to our podcast on Spotify. ---- Learn more about United Robots: https://www.unitedrobots.ai/

This week on Value from AI, we're talking about personalization with Jodie Hopperton, Lead and Product Initiative at INMA. Personalization has become a key element of successful marketing, and it's an important tool for any business. We'll discuss why personalization matters, how to implement it, and what to look out for when personalizing content. We’ll also hear from experts on the topic who can offer their tips and advice on how to make the most of personalization. Tune in to learn more about how you can leverage personalization to make your business stand out!

In this new episode of our podcast Value from AI, host Lien Michiels, Ph.D. student and Data Scientist at Froomle, speaks with Özlem Özgöbek. Özlem is an Associate Professor at NTNU (Norwegian University of Science and Technology), in the Department of Computer Science.

Our latest podcast guest is here to provide insights on how Styria Media Group is tackling these questions. Niksa is the Chief Digital Strategist at Styria Media Group AG and together with Thomas Steisel, they explore the challenges in the news industry and how they will impact the digital channels of the future.

In this episode, we had a conversation with Nihad Memić, Managing Director Benelux at Woolman.  Our CEO Koen Verstrepen and Nihad deep dive into personalization and Shopify, digging into other topics like:   > User experience versus conversion. What’s more important: Customer Acquisition Cost or their Life Time Value? > How personalized websites feel for the consumer > Trusting AI: What part of the data is relevant right now.  > How Netflix had a moment of failure with personalization

In this episode, TorStar’s Sr. Digital Product Leader, Mohan Gulati explains the news consumption evolution after the pandemic and how to organize a project like personalization. “Go where your readers are. Do a social media approach, making TikToks regularly, consistently, and fun. This will create brand awareness.” - said Mohan, Watch the full video on our website ➡️ froomle.ai Follow us on LinkedIn, Facebook, Twitter and Instagram ➡️ @froomle

Zeno Gantner is the guest of this episode. As the Principal Applied Scientist at Zalando, he shares fascinating insights about how to implement personalization and Zalando’s recommender systems, always present across their platforms.  Visit us ➡️ www.froomle.ai Follow us on social media ➡️ @froomle

In this episode, Ludwig Krokstedt, Head of Media Insights at Schibsted, shares how they personalize news and face the filter bubble. Schibsted is the world-class media house of Scandinavia, reaching over fifteen million readers every day. Visit us ➡️ www.froomle.ai Follow us on social media ➡️ @froomle

In this episode, Jerzy Gulczyński shares how they implement automation in their distribution processes, maintaining the editors’ role. On the other hand, they go deep into the pandemic topic and how it affected the news industry, changing consumer behaviors. Visit us ➡️ www.froomle.ai Follow us on social media ➡️ @froomle

Pål Nedregotten is the Executive & Vice President of Amedia. We had the pleasure to share this interview where we talked about longevity in the news industry and how to sustain it along all these years. Visit us ➡️ www.froomle.ai Follow us on social media ➡️ @froomle