Ep445: Why Consistency Beats Intensity: David Meltzer's Lessons for Entrepreneurs

Tim Rexius is a serial entrepreneur, international brand builder, and dynamic speaker who has scaled multiple companies — including the rapidly growing Omaha Protein Popcorn Co. — all without outside investment. His journey is a testament to grit over privilege: from sleeping in his car and surviving on ketchup-packet "soup," to building brands now sold in over 6,000 retailers across 13 countries (and rapidly expanding beyond). With more than 20 years of experience in health and nutrition, international sales, and brick-and-mortar retail, Tim has become known for disrupting broken systems and serving the 95% of people overlooked by the traditional health food industry — kids, parents, and everyday consumers who want to eat better without sacrificing taste. Beyond the metrics, Tim's story is one of identity evolution, strategic pivots, deep failures, and a commitment to legacy. He balances four companies, six kids, and a thriving marriage, while delivering 30+ keynotes a year to audiences ranging from high school students to top business leaders. His candid, no-BS approach resonates because he's lived every chapter — the setbacks, the reinventions, and the climb. Today, Tim's mission is simple: Help everyday people achieve extraordinary things — no investors, no shortcuts. Connect with Tim: Website: timrexius.com Instagram: @timothydrexius

Justin Allan Montgomery is the founder of ProCourseStart and a proven expert in turning professional expertise into scalable, high-margin continuing education businesses. A former nurse practitioner, Justin built and scaled The Elite Nurse Practitioner, an 8-figure education platform, giving him firsthand experience in what works—and what doesn't.  Known for his blunt, no-nonsense style, Justin now teaches doctors, therapists, attorneys, chiropractors, and other credentialed professionals how to create real passive income without the marketing gimmicks. Through his blueprint and mastermind, he empowers others to build trust-based businesses that don't depend on social media algorithms or influencer status. If you're tired of the noise and want a straight path to monetizing your knowledge, Justin's your guy. Connect with Justin: Website: procoursestart.com Instagram: @procoursestart YouTube: ProCourseStart Channel LinkedIn: Justin Allan Montgomery

Shelly Lefkoe is the founder of the Lefkoe Institute, a transformational personal growth organization that has helped over 150,000 people worldwide eliminate the limiting beliefs that hold them back in life, love, and business. For over 35 years, Shelly has worked with individuals struggling with deep-seated behaviors and emotional challenges, from procrastination to fear of public speaking to relationship conflicts. Her proven methods, validated by independent research at the University of Arizona, create lasting transformations in just hours. Shelly is also a bestselling author of "Hitting the Wall: Eliminate the Beliefs That Sabotage Your Business and Your Life" and an internationally recognized speaker and workshop leader. Her programs and expertise have been featured in Forbes, The Today Show, and The New York Times. Connect with Shelly: Website: lefkoeinstitute.com Instagram: @shellylefkoe LinkedIn: linkedin.com/in/shellylefkoe

Christian entrepreneur and bestselling author Janine Mix helps women of faith break free from financial guilt and build wealth with purpose. Host of Permission to Prosper and author of Buy The Damn Coffee, she teaches that prosperity and faith can coexist — and change the world. Connect with Janine: Website: JanineMix.com Instagram: @JanineMix Facebook: facebook.com/JanineMix Podcast: Permission to Prosper YouTube: @JanineMix

Julie Cartwright, President of Pvolve, is a fitness industry leader reshaping how women move. With a career spanning partnerships with icons like Jillian Michaels, she now leads a global, science-led brand empowering women through sustainable workouts and franchise ownership. Connect With Julie: Website: pvolve.com Instagram: @_juliecartwright LinkedIn: Julie Cartwright Pvolve Instagram: @pvolve YouTube: Pvolve

Kevin Murphy is a master illustrator, portrait artist, and founder of Evolve Artist. With 30+ years of experience, he's helped thousands worldwide learn realistic painting through a clear, fundamentals-first method that proves talent is a myth—and anyone can master art. Website: EvolveArtist.com Instagram: @evolveartist Facebook: /EvolveArtistTraining Email: [email protected]

David Meltzer is Chairman of the Napoleon Hill Institute, former CEO of the agency behind Jerry Maguire, and a globally recognized entrepreneur, coach, and author. His mission: empower 1 billion people to be happy through gratitude, service, and consistent action. Connect with David Meltzer: Instagram: @davidmeltzer Facebook: David Meltzer LinkedIn: David Meltzer YouTube: David Meltzer Twitter/X: @davidmeltzer Website: dmeltzer.com

Santiago Cueto is not your typical attorney—he's the legal strategist CEOs and entrepreneurs call when everything is on the line. A board-certified expert in international business law, Santiago has spent nearly three decades representing Fortune 100 companies, foreign governments, and fast-growing startups in high-stakes disputes around the world. Featured in The Wall Street Journal, CNBC, Fox Business, and Forbes, and recognized by both the White House and U.S. Congress, his expertise goes far beyond winning cases. Santiago's mission is to teach business owners how to win before lawsuits even happen. His bestselling book, Winning Lawsuits in Florida, lays out a practical playbook for entrepreneurs—showing them how to spot contract traps, protect their companies from hidden risks, and outmaneuver larger competitors in and out of the courtroom. With a philosophy shaped by both victories and early losses, Santiago blends humility with hard-won insight. His message is clear: you don't need to be a lawyer to win—you just need to think like one. Connect with Santiago: Website: cuetolawgroup.com Instagram: @cuetolawgroup YouTube: @cuetolaw X (Twitter): @CuetoLawGroup

Kim Daly is a franchise expert, business coach, motivational speaker, and one of America's most sought-after franchise consultants. For over two decades, she has empowered thousands of individuals to create wealth and freedom through franchising. She began her career as a fitness entrepreneur and consultant for brands like Gold's Gym and eDiets.com before discovering her true calling in franchising. By combining her business acumen with her unique mindset system, The Daly Plan, Kim built the largest franchise consulting business in history. Today, she is the host of KimDaly.tv and the Create Wealth Through Franchising podcast, where she debunks myths and reveals why franchising is one of the most overlooked paths to entrepreneurship. Kim is also the founder of The Zee Suite™, a platform designed to elevate high-performing franchisees with tools, coaching, and community. Her mission is clear: help people move beyond fear, align their businesses with the life they truly want, and step confidently into their role as "Franchisepreneurs." Connect with Kim Daly Website: TheDalyCoach.com Instagram: @TheDalyCoach LinkedIn: in/DalyKim Facebook: CreateWealthThruFranchising YouTube: @TheDalyCoach

Andrea Cole is the founder and CEO of dbandrea® | Flower Preservation Firm, the world's leading flower preservation company. What began with a Valentine's Day bouquet from her now-husband blossomed into a global brand creating tens of millions of personalized, heirloom-quality keepsakes. With a unique blend of artistry and precision, Andrea has elevated flower preservation into a fine art, giving people a way to carry their most meaningful moments forward for generations. Beyond her role as an entrepreneur, Andrea is also a leader in the wedding industry, serving as Director of Marketing and Communications for WIPA Dallas-Fort Worth, where she fosters connection and community among wedding professionals. Passionate about innovation and legacy, Andrea's mission is to help people preserve not just flowers, but the stories and emotions they represent. Connect with Andrea Website: dbandrea.com Instagram: @designs.by.andrea