Transform NOW podcast

538. Methodology Over Model

4.11.2026
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In this episode, Brad Hairston talks with Kathleen Walch, an AI strategist and frequent author/speaker at the Project Management Institute, who explains how the CPMAI methodology helps organizations avoid the most common reasons AI projects fail: skipping the business problem, neglecting data, and confusing automation with autonomy.

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What we discussed with Kathleen:

* The origin of CPMAI, from Cognilytica’s 2018 work to PMI’s fastest-growing certification

* CPMAI’s six phases, and why teams that skip straight to model development (or building agents) are set up to fail

* Overpromising and under-delivering, “pseudo-AI,” and why AI is the “oldest newest technology”

* AI literacy as a reflex: perishable, durable and enduring skills

* Agentic AI versus automation, and why not every organization needs to build its own agents

* AI governance as an organization-wide responsibility, not just IT’s

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