1168: Craig della Penna - "Cipher® Out Success"

When greatness in marriage is a choice, not an accident, what does it take to continually level up your relationship—and your life? In this fun, in-person episode, Evan Money sits down with Lou Diamond to share their first-ever meeting after nearly a decade of friendship and podcasting. Evan Money reveals the inspiration behind his and Susan’s 40 weddings (on the way to 100!), the creative process behind their new book, "The Marriage of Greatness," and actionable wisdom on keeping love thriving. Get ready for stories from weddings across Switzerland, Italy, Chicago, and a preview of future global adventures, plus bite-sized tips for a winning marriage, sports metaphors that hit home, and even bold Super Bowl predictions.Whether you want to fire up your relationship, gather fun travel ideas, or enjoy a spirited conversation packed with heart, this episode has something for you.Timestamped Overview[00:00] Introduction and first in-person meeting[00:02:30] The journey to 100 weddings & recent wedding adventures[00:03:45] How Evan and Susan choose their wedding destinations[00:06:07] Star Wars wedding inspiration and adventures by Disney[00:07:12] Chicago wedding and rewriting the "Love and Marriage" story[00:08:26] About "The Marriage of Greatness" book—format, content, and audience[00:11:03] Why the new book is "by Evan" and Susan’s supportive role[00:12:40] The gift Evan received from creating the book[00:14:08] How the book and podcast keep the marriage strong[00:15:13] Tactical playbook tips for marriage success[00:16:00] Applying sports mindsets from Jordan, Kobe, and Brady to marriage[00:17:26] Don’t retire from romance—keeping the spark alive[00:18:23] Football predictions and Super Bowl talk[00:19:46] Fond San Diego memories & Chargers nostalgia[00:22:05] Upcoming wedding locations: Israel, Rio, Iguazu Falls, Antarctica, Banff[00:24:33] Final thoughts and episode wrap-up

Discover why authentic communication is your organization’s greatest asset—even in the age of AI. How can leaders harness technology without sacrificing their personal brand or diluting human connection? On this episode, Hall of Fame speaker and communication expert Stacey Hanke returns to Thrive Loud to join Lou Diamond in a candid conversation about executive presence, brand consistency, and the practical challenges of integrating AI into daily leadership. From dissecting the perils of relying too heavily on AI-generated messages, to actionable steps for preserving authenticity and trust, this episode dives into why effective communication starts at the top and how every leader can set (or reset) the right cultural tone. Tune in for Stacey Hanke’s three must-do steps for blending AI with your personal style, her take on the evolving communication landscape, and what she’s most excited about as her company embraces new technology.00:00 Welcome and Stacey Hanke’s introduction02:26 The main communication challenge: AI and authenticity03:45 Real-world examples of communication pitfalls06:00 How to use AI as a tool without losing human connection09:19 Three practical steps to blend AI with personal brand12:30 Bringing energy and presence to digital communication14:21 Senior vs. junior leaders: who struggles more with AI?17:10 The dangers of over-reliance on digital communication18:11 Shifting culture toward more effective human connection20:54 Helping leaders recognize inconsistency23:04 What’s new and next for Stacey Hanke and her team24:29 Quick-fire fun questions26:09 How to connect with Stacey Hanke26:46 Wrap-up and closing remarks

Curiosity is the secret ingredient to real change—and this episode dives deep into why embracing what you don't know can spark growth, connection, and excellence. What does it really mean to "do good better"? Lou Diamond sits down with the fearless and refreshingly candid Jess Pettitt—keynote speaker, author, and newly inducted Speaker Hall of Famer—to unpack her personal journey, her trilogy of work on enough-ness and trying, and how redefining responsibility and agency can unite us in polarized times. Jess brings stories, smart strategies for cultivating curiosity at work, and a behind-the-scenes look at what recognition from your peers truly means. Get ready to laugh, reflect, and maybe even challenge what you think you know.Timestamped Overview00:00 Episode intro and Jess Pettitt’s candid welcome[00:48] Jess’s thought leadership: enough-ness, trying, and making “doing good” better[04:56] The evolution of Jess’s trilogy—why lived experience and business lessons collide[06:07] Disruption and change: what can businesses “do better” today?[08:41] “Good Enough Now”—where the idea really came from[10:58] Polarization, facts, and the danger of algorithmic echo chambers[12:16] Redefining responsibility and agency in work and life[14:55] Why polarization might be what actually helps us improve[16:25] How technology changed communication—and what we’ve lost[18:20] Rediscovering curiosity: breaking out of echo chambers[20:17] Building curiosity-driven cultures at work[21:38] The power of conversation: a no-device workplace experiment[23:35] How to spark connection by asking questions you don’t know the answer to[27:52] Jess’s Speaker Hall of Fame induction and what it means[33:18] The real definition of excellence and peer recognition[35:39] Where to find Jess Pettitt and her books[36:42] Speed round: activities, first concerts, and powerful music memories[40:16] Closing remarks and episode wrap-up

When you combine the power of simplicity with a relentless commitment to customer experience, you can transform industries—just ask the visionary mind behind the Apple Store. What does it take to redefine retail for generations to come?In this energizing episode, Lou Diamond connects with Ron Johnson, the trailblazer who helped turn Apple, Target, and JCPenney into icons of customer-centric innovation. Ron Johnson shares firsthand insights from working alongside Steve Jobs, the secrets behind the Apple Store’s groundbreaking design, and how empathy, openness, and a passion for serving people drove a retail revolution. He delves into creating spaces that invite curiosity, explains why kindness matters as much as technology, and reveals the personal journey behind his new book, "Shop Different."Key highlights include the untold challenges early Apple Stores faced, the cultural shift sparked by the launch of the iPhone, and deeply personal reflections on leadership, creativity, and legacy. Whether you’re a founder, innovator, or lifelong learner, this episode is packed with actionable wisdom for anyone looking to make an impact.Timestamped overview:00:00 Introduction and setting the stage for innovation01:08 Lou Diamond welcomes Ron Johnson02:22 How the Apple Store concept was born03:51 Going after the “second half”—bringing computers to everyone05:14 Retail transformation and the importance of experience06:10 The power of openness and simplicity in store design07:10 Early customer reactions and the Apple community09:00 Culture, kindness, and personal influences10:20 The iPhone launch and retail mania12:25 Building Apple’s global retail footprint13:39 Training staff for the iPhone revolution15:10 Reflections on Steve Jobs and innovation philosophy17:17 Creating legendary Apple Store locations (Grand Central story)18:12 Writing "Shop Different" and personal discoveries19:33 Early Apple Store challenges and breakthroughs21:08 The enduring Apple ecosystem22:23 The modern Apple Store experience22:33 Where to find "Shop Different" and connect with Ron Johnson23:05 Fun Street: movies, music, favorites, and rapid fire26:04 Closing thoughts and gratitude

When life hands you lemons, you can either get stuck in the sour or craft something remarkable—that’s the inspiring call to action from Matt Preschern in this candid episode with Lou Diamond. Renowned for leading global marketing teams and thriving in the C-suite, Matt Preschern shares how an unexpected health crisis forced him to reinvent his purpose and identity. From the boardrooms of top tech companies to the soulful beaches of Roatan, you’ll hear how Matt Preschern turned setback into story, wellness, and deeper connection. Highlights include honest takes on hype in the tech world, the power of resilience, and the wisdom that comes from facing life’s surprises head-on.Timestamped Overview00:00 Introduction and guest welcome01:44 Matt Preschern's marketing career journey04:17 The tech industry’s hype cycle and lessons learned07:22 The rise of AI: hype vs. real impact08:43 Life-changing health crisis and the birth of "Storytime with Uncle Matt"12:11 Turning crisis into opportunity15:01 The unexpected gifts of writing and reinvention18:40 Ways to connect, give back, and find the book20:03 Behind the title: Storytime with Uncle Matt21:07 Fun Street: movies, food, travel, and personal reflections28:05 Final thoughts and inspiration

Discover how insurance—often seen as dull—actually powers our world and is evolving at lightning speed thanks to artificial intelligence. What happens when an industry rooted in caution becomes a hotbed of technological innovation? On this episode of Thrive LouD, Lou Diamond welcomes Nick Lamparelli—the self-proclaimed "Insurance Nerd"—to explore the unexpected excitement, challenges, and opportunities in insurance as it enters the AI era.You’ll learn how agentic AI is transforming underwriting, claims, and customer experience, what makes insurance a foundational yet underappreciated societal force, and how culture and regulation are just as crucial as tech when it comes to industry change. Nick Lamparelli also reveals why insurance professionals and non-professionals alike should care about these shifts, and what the future might hold for an industry that touches every facet of our lives.Plus: Make sure to check out the new podcast series hosted by Nick - The Agentic Insurer: The New Frontier of AI.00:00 Intro and Welcome00:41 Who is Nick Lamparelli?01:44 Nick’s Unexpected Path into Insurance03:07 Building and Celebrating the Insurance Community05:07 Why Insurance is a Great Human Invention07:17 Insurance and Tech: Past and Present09:22 AI’s “Hockey Stick” Moment in Insurance11:17 Agentic AI Explained13:18 Agentic AI’s Impact on Industry Pros and Consumers15:10 What Happens to Underwriting—and Underwriters—Now?17:11 Speed and Efficiency for Policyholders18:54 The Claims Process: Fraud, AI, and What’s Changing21:58 How AI is Used for Detecting—And Committing—Fraud23:07 “The Agentic Insurer” Program and What Listeners Gain27:27 Culture Change, Regulation, and Lessons for All Industries30:25 Where to Find Nick & Final Thoughts32:10 Fun Street: Nick’s Favorites and Rapid-fire Q&A36:07 Closing

Discover how finding the right people is more crucial than ever—especially as AI transforms the workplace. What does it take to hire and build thriving teams in this era of rapid change? In this episode, Lou Diamond sits down with Craig della Penna, founder of ASAP Partners and author of "Cypher," to unpack a proven framework for hiring the best talent. They explore the impact of AI on recruiting, why human skills are still irreplaceable, and how a well-crafted hiring process can save leaders countless hours and headaches. Plus, Craig shares insights on modern leadership, the trend toward craving real human connection, and the essential qualities hiring managers should prioritize. Whether you’re an HR pro, a business leader, or just eager to level up your hiring game, this conversation is packed with actionable wisdom.Timestamped Overview[00:00] Introduction and background on Craig della Penna[02:50] Craig’s career journey: from finance to talent consulting[06:10] The rising importance of people in organizations and the impact of AI[08:17] The origin and purpose of the Cypher framework[12:10] Turning methodology into a practical book[14:00] Who benefits most from the Cypher method[16:05] AI trends and challenges in hiring[19:14] Skills for asking great questions—human and AI contexts[21:00] Laws for using AI in talent acquisition[22:33] Industry sectors and differences in AI adoption[24:01] The resurgence of human connection in work and life[25:44] Young professionals, workplace skills, and the future workforce[27:36] Why interpersonal fit trumps technical skills in hiring[28:31] Wrapping up: book name, how to connect with ASAP Partners[30:00] Quickfire round with Craig[36:12] Craig’s household of authors and final thoughts[38:23] Closing remarks and outro

Building powerful business relationships doesn’t require cold pitches or massive ad budgets—it’s about authentic, service-driven connections. In this high-energy episode, Josh Elledge, founder of PodVerified and podcasting OG, joins Lou Diamond to share time-tested strategies for leveraging podcasting as the #1 ROI tool for building credibility, attracting clients, and growing your influence. Learn why podcast guesting is far more than validation and ego, the biggest mistakes guests and marketers make, and exactly how to stand out in a crowded field of spammy pitches. If you want to turn every podcast appearance into meaningful business growth (and not just another “checkbox” on your to-do list), this episode is your playbook.Key highlights:How Josh Elledge built multi-million dollar brands with zero ad spend by focusing on generosity and relationshipsThe most important (and overlooked) elements every podcast guest needs to bring value and get resultsWhy smaller, niche shows filled with your ideal targets outshine giant audiences of “randos”How PodVerified cuts through “marketing bro” spam for both guests and hostsThe unwritten club behind quality podcast referrals, and practical tips for getting invited back—and referred onwardActionable promo strategies and a free resource toolkit for better guestingEpisode overview:[00:00] Introduction to Josh Elledge and the power of podcasting[03:06] Josh Elledge shares his entrepreneurial journey and early podcast days[07:54] Go Giver principles and relationship-first podcasting[08:46] The importance of podcast guesting, niches, and show selection[16:19] Preparing an effective podcast guest toolkit[20:14] Delivering value as a guest and driving genuine engagement[23:31] The spam problem & how PodVerified helps guests and hosts[29:55] Building relationships & “the unwritten podcast host club”[33:40] Where to connect with Josh Elledge and get free resources[36:28] Speed round: Movies, music, food, and more[46:13] Final reflections: What Josh Elledge would do differently if starting his podcast today[48:03] Closing remarks and action steps

Time is your most precious asset—and this episode will make you reconsider how you spend it. What if you only had 40 summers left to do what matters most? Shane Mahoney, visionary entrepreneur and founder of Lugos Travel, joins Lou Diamond to share powerful insights from his book, "The 1840 Rule." Drawing from his personal journey, including a life-changing health diagnosis, Shane Mahoney reveals how putting numbers to our remaining summers and the years we have with loved ones can prompt us to reprioritize life, make more intentional decisions, and move beyond autopilot. From lessons on meaningful travel and creating memories, to the hard reality that time—unlike money—is irreplaceable, this candid conversation will inspire you to live fully, love deeply, and act now.Timestamped Overview[00:00] Intro & Welcome[01:10] Shane Mahoney returns after 7 years: background and inspiration[03:28] Parkinson’s diagnosis and clarity for the book[05:18] Breaking down the 1840 Rule[07:06] The three stages of life: go-go, slow-go, and no-go years[09:37] Shifting mindset: moving beyond autopilot[11:25] The cost of waiting – true stories from clients[14:35] The 18 years with your children[18:09] How life phases shape decisions and priorities[19:15] The gift the 1840 Rule gave back to Shane Mahoney[22:09] Where to follow Shane Mahoney and relevant resources[23:09] Fun Street: movies, music, food, life activities, and being present[30:27] Where Shane Mahoney would be in the world[31:26] Closing remarks

What if everything you thought about workplace connection was wrong—and remote workers are actually the most connected employees of all? In this eye-opening episode, Lou Diamond welcomes back human connection expert Jason Lauritsen to reveal the surprising and actionable findings from a groundbreaking study on connection at work. Discover why connection isn't just a nice-to-have, but the upstream force driving motivation, inclusion, and real organizational performance.Key highlights include the two forms of workplace connection (and the critical prerequisite that makes them work), why clarity from leadership matters more than ever, and how being able to "be yourself" at work is the secret ingredient for engagement and results. Plus, Jason Lauritsen offers simple, high-impact ways leaders and managers can immediately start building a more connected—and higher-performing—organization.Tune in to learn the science behind true connection and how to power up your team's performance with proven, practical steps.To Download the Connection Diagnostic - app.connectedperformancegroup.com/connection-diagnosticTo connect directly with Jason Lauritsen - https://schedule.jasonlauritsen.com/preview/xOZpJLTiVsO9IZ0Wv2NL?notrack=trueTimestamped Overview00:00 Episode intro and welcome00:55 Why study human connection at work?03:37 Study design, participants, and methodology06:38 Demographics, tenure, and industries represented10:16 How connection was measured13:14 What surprised—and didn’t—in the findings15:37 Remote vs. on-site: The real story of connection18:01 Two types of connection and the “identity congruence” prerequisite23:24 How leaders can drive better connection26:00 The manager’s crucial role in fostering connection29:47 The connected performance system: practical applications34:12 Sports analogies, team connection, and energy37:12 What’s next for Jason Lauritsen and how to learn more39:51 Episode outro