This Is Woman's Work with Nicole Kalil podcast

The Activator Advantage - What Today’s Rainmakers Do Differently with Karen Freeman | 370

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If your “business development strategy” is do great work + hope clients stay loyal, I have bad news: that strategy has been officially declared dead on arrival. In this episode, Nicole sits down with Karen Freeman, Chief Product Officer at DCM Insights and co-author of The Activator Advantage, to break down why client loyalty is collapsing—and what the best “rainmakers” are doing instead. Spoiler: they’re not waiting around to be chosen. They’re activating.  What you’ll learn: Why client loyalty is shrinking (even when you are excellent at your job) The buyer behavior shift: from “we trust you” to “we’re still taking calls, though” Practical ways to build a stronger pipeline without turning into a sleazy salesperson How AI + procurement + buying committees are changing the game (and the budget) The Activator playbook (aka: stop crossing your fingers) Commit: plan BD weekly (yes, even when you’re busy) Connect: treat your network like an asset, not a dusty LinkedIn list Create value: show up before the ask with insight, context, and solutions Because “doing good work” is table stakes. Activating is how you win, retain, and grow today. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show!  Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Karen: Book: https://www.dcminsights.com/activator-advantage  Karen’s LI: https://www.linkedin.com/in/karenefreeman/ DCM insights’s LI: https://www.linkedin.com/company/dcm-insights/ Related Podcast Episodes Powerfully Likeable with Dr. Kate Mason | 364  From Small Business to Big Impact: Leadership, Confidence, & Community | 362  The 3 N’s: Negotiation, Networking & No with Kathryn Valentine | 327 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

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