826: The Secret to Talking About Your Business Without Feeling Awkward

What if I told you that posting over 100 times in 60 days on Instagram taught me more than any article or trend report ever could? Yep, I dove in headfirst, and the results were eye-opening, to say the least! In this episode, I’m spilling ALL the tea on what worked, what flopped, and what I’m NEVER doing again. We’re talking about the posts that made people stop scrolling, the behind-the-scenes tricks that kept me sane, and why some of last year’s top-performing content completely tanked this time around.  If you’ve ever wondered how to crack the Instagram code or you’re just curious what it takes to truly stand out, then this is the episode you don’t want to miss. Click play NOW! Want to grow on Instagram?! Get my FREE brand new guide, 5 Secrets to Grow Your Following at https://jennakutcher.com/5secretstogrow! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/instagram-60-days  Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Try your first Moonpig card free with code “FREE” at http://moonpig.com/us/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

I bet you haven’t thought about THIS to build wealth… What if the key to financial freedom ISN’T starting your own business, but buying an ordinary business that other people overlook? I’m thrilled to have Codie Sanchez with us, a powerhouse in the world of small business and the founder and CEO of Contrarian Thinking. She’s here to share insights from her upcoming book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses.  Codie believes that buying established, cash-flowing businesses is one of the most underrated paths to wealth, especially in today’s economy. In our conversation, she shares why there’s a golden opportunity for the next generation to step up and take ownership when the previous generation retires. Codie is all about teaching no-nonsense strategies for finding and acquiring businesses that might seem unexciting but are incredibly profitable, and that’s why this discussion is fascinating!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/codie-sanchez   Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Try your first Moonpig card free with code “FREE” at http://moonpig.com/us/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

We’ve all heard the advice to “work smarter, not harder,” but what if there was a hidden key—one simple principle—that could completely change the way you approach your business?  As I was diving into audits and plans for next year, I kept seeing this one principle popping up everywhere. It was like a lightbulb moment, and it inspired this episode because if it’s showing up for me, there’s a good chance it’s impacting you, too. Imagine if just a small fraction of what you do could drive nearly all of your results, giving you back time and energy while amplifying your success. Today, I’m diving into this surprisingly simple rule that could help you 10x your business, covering everything from revenue and audience engagement to daily productivity. Grab a notebook, because I’ll show you exactly how this principle can help you zero in on the work that truly moves the needle. Ready to see a little business magic in action? Click play! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/one-principle     Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Try your first Moonpig card free with code “FREE” at http://moonpig.com/us/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

What if your personal brand could do more than just make you known? What if it could actually lead to revenue, create a legacy for you and produce wealth for you and your family?! Today, we’re exploring how YOU can turn your influence into income with none other than Rory Vaden. Rory is a New York Times bestselling author, world-renowned speaker, and co-founder of Brand Builders Group, where he’s helped entrepreneurs and leaders design brands that don’t just stand out but sell.  In this episode, we’re chatting about what holds most personal brands back financially, Rory’s unique take on why “multiple income streams” might be misleading, and his “PAIDS” formula for the 5 key ways you can actually make money as a personal brand! If you’re ready to take the next step in YOUR personal branding journey, Rory and his team at Brand Builders Group are offering a FREE 1:1 strategy call to help you uncover the exact problem you solve, clarify your message, and map out your path to income! Head to http://www.jennakutcher.com/brand to book yours today and start building a brand that generates real revenue.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/rory-vaden-2   Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Try your first Moonpig card free with code “FREE” at http://moonpig.com/us/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

In this episode, I’m diving into something a little different but oh-so-fun: the things I bought and actually use in my daily life! This isn’t just a list of random purchases; these are the items that have truly changed my routine, brought me joy, and made a difference in my life. From impulse buys that I can’t live without to surprising finds that exceeded my expectations, I’m sharing it all with you. So, whether you’re looking for something to elevate your everyday or are searching for the perfect gift, click play—this episode is packed with inspiration! Links to ALL of my favorite things and their accompanying discount codes exclusive for our audience as mentioned in this episode: Use code “GOALDIGGER” for 10% off all Skylight Calendar purchases: http://jennakutcher.com/skylight   Download the Aro app and start a free trial here at https://goaro.link/jenna. Then, when you purchase the Aro box through the app, use code “JENNA” for $25 off the box! The weighted vest I use comes in multiple colors and sizes, check it out here: http://jennakutcher.com/vest  My team and I don’t know where we’d be without Monday.com. Try it for FREE: http://jennalovesmonday.com  Use the code “GOALDIGGER” to save $100 on BeCreatives video editing services: https://becreatives.co/?via=jenna  Start your free 14 day trial and get over 60% off your Superhuman membership: http://activations.com/goaldigger  Use code “GOALDIGGER” and save 15% off your first Primally Pure order: https://jennakutcher.com/primallypure  Use code “JENNASENTME” for 15% off ANY Tonic template: https://jennakutcher.com/tonic  Get 15% off the ENTIRE Soul website: gummies, drinks, tinctures, bath bombs, creams, and more at http://getsoul.com/goaldigger  Use code “GOALDIGGER” to save 20% on your HigherDose PEMF Mat: http://jennakutcher.com/pemf  This is the exact desk tray I use with my Peloton: http://jennakutcher.com/desktray  Get $50 off your first Joov Red Light purchase with code “JENNA”: http://joovv.com/jenna  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/fav-things   Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

What if your brand could do more than sell products—what if it could build an entire lifestyle that transforms followers into true fans? Bethany Joy McDaniel is a master of this approach! As the founder of my all-time favorite skincare Primally Pure, Bethany has tapped into the power of niching down, creating a brand that’s deeply aligned with a wellness-focused audience who values more than just skincare—they crave a holistic approach to LIFE. In our conversation, Bethany and I explore how she brought Primally Pure’s unique mission to life, how she’s grown a community rooted in wellness and authenticity, how to make your product an obvious extension of your customers lifestyle and what it takes to attract a loyal, aligned community instead of just trying to get customers. If you’re ready to learn how to build a business that resonates on a deeper level or you’re looking for more ways to talk about your product without focusing on the features of it, this episode is for you! And if you want to see my skin transformation with your own eyes and learn what my favorite Primally Pure products are, head to jennakutcher.com/primallypure and use code GOALDIGGER to save 15% on your first order! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/bethanyjoymcdaniel  Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

The holidays are here, and with the season comes that familiar, all-too-busy feeling. As your calendar fills with events, obligations, and to-dos, taking back control of your time and you life can honestly feel like a far-off dream. But here’s the good news… it doesn’t have to be! Today, we’re diving into practical power moves that can help you reclaim your time and get more done, without the constant hustle or burnout. This episode originally aired in June of 2022 but I feel that now, as we’re approaching the year’s end, this conversation is more relevant than ever! You’re about to hear 14 actionable ways to make the most of your work hours so you can truly savor your downtime. Imagine finishing your day without a list hanging over your head, freeing you up for more of the moments that matter—whether that’s enjoying the holiday magic, unwinding with loved ones, or simply finding a little peace amidst the noise. Click play NOW to explore how you can make the most of your time with intention and purpose! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/570reair  Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

In a world where screens are practically an extension of ourselves, it’s hard to imagine life without them. From the moment we wake up to the notifications buzzing in our pockets, technology has woven itself into every facet of our daily routines. But what if there was a different way to live? My guest today has taken a bold step back and she’s here to share how YOU can do the same. Erin Loechner, founder of the global tech-free movement The Opt-Out Family, made headlines by walking away from a million social media followers to embrace a low-tech lifestyle. As a former influencer, Erin’s recent journey to tech-free living is nothing short of inspiring! Her new book, “The Opt-Out Family: How to Give Your Kids What Technology Can’t,” invites us to reconsider our relationship with technology—not just as families, but as individuals looking to reclaim our time and attention.  In our conversation, Erin shares her powerful story of transformation, the hidden costs of our smartphone dependence, and practical steps we can take to unplug and connect more deeply with ourselves and the world around us. Click play if you’ve ever felt overwhelmed by your screen time or curious about what life could look like beyond the digital noise! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/erinloechner  Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Does your heart skip a beat when someone casually asks, ‘How’s your business going?’ or ‘What are you working on?’ If you’re like I used to be, you might play it down or keep it vague, sticking to a safe, polished answer.  But with the holidays around the corner, you know Aunt Jan will be at the table, ready to share her opinion about your ‘little business.’ So today, we’re getting real about the power of owning your story—no fluff, no sidestepping, just full-on confidence in what you’re creating. We’re diving into how to talk about your work in a way that’s simple and authentic, how to release the need for outside validation, and how to celebrate your wins without holding back. If you’re ready to put your passion front and center and head into the new year with a fresh sense of purpose, click  PLAY to learn how to share what really makes your business shine! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/talkaboutyourbiz  Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Have you ever felt stuck in the cycle of trading time for money, wondering how you can scale your business without burning out? You’re not alone!  Today, we’re tackling that and more in this coaching session with Emily Gardner Peterson, a birth and postpartum doula who has been serving families in Birmingham for almost a decade.  Emily is an incredible doula, a mom of two, and now she’s exploring ways to transition from a hands-on service model into creating more sustainable income streams, like digital products, courses, or even a podcast. In our session, she asks thoughtful questions about imposter syndrome, setting goals, and figuring out which income avenues to prioritize as she grows her business. If you’re someone looking to build a life that works for you without sacrificing time with your family, click play because this episode is packed with insights to help you scale!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/coachingemily   Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!