The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)

This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:   David Callahan, Co-CEO of UltraSignup      Stephen Holmberg, Founder of Insight Accelerator   We talk about the following topics:   Growth trends in the sport Trail Culture as a growth driving phenomenon Cultural impact vs. commercial impact - the realities of the size of the market How people are discovering and experiencing the sport The impact of star athletes on the business of trail Marketplace dynamics (tariffs, inflation, competition, etc.) Q&A!   LEARN MORE ABOUT TRAILCON   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Rod Farvard is a pro trail runner for HOKA living in Mammoth Lakes, CA. Among other things, Rod is a past champion of the Canyons 100k and a runner up of the Western States 100. We recorded this in person at Freetrail HQ in Marinwood, CA, 24hrs removed from a long run together on my home trails.    Topics discuss:   Feelings approaching the end of the year Finding and embracing "Your Path" in life Sacrifice as being a necessary element of being On The Path Focusing on UTMB after years committed to Western States Evaluating his 9th place performance in 2025 and where there's room for improvement Supported FKT attempt on the John Muir Trail Switching coaches Goals for 2026 A lot more!   Read Rod's Blog   Vote for Trail Runner of the Year   Vote for Trail Performance of the Year   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors:   Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ   Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week, we're joined by Corrine Malcolm to talk through the following topics:   Western States & Hardrock Lotteries Courtney Daulwalter & Christian Allen rip CIM Thoughts from The Running Event Broken Arrow x ACG partnership Rachel Entrekin signs with Norda Debut of Trail Team of the Year   Vote for Trail Runner of the Year   Vote for Trail Performance of the Year   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Zach Miller is a legendary trail runner, splitting time between Oregon and Colorado. He is one of the most beloved and most decorated athletes of the last decade, not only because of his results but in how he approaches the sport.    This is a companion podcast for a new film that Freetrail released this week, documenting Zach's race at the 2025 Hardrock 100. The film is entitled A Lap For Bill - a moving tribute to his late friend Bill Dooper.    Chapters: 00:00 Introduction and Current Life Updates 02:54 The Intersection of Construction and Athletics 06:10 The Art vs. Science Debate in Sports 08:56 Reminiscing About Early Racing Days 12:03 The Impact of Bill Dooper 15:06 Reflections on Hardrock and Future Goals 32:48 The Toughness of Zach Miller 34:34 The Essence of Competition 40:11 Reflections on the World Championships 50:32 Inspiration and Future Goals   Salomon's Film About Bill Dooper    REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

This is an emergency episode recorded in San Antonio, TX at The Running Event. We're here to breakdown the recently announced new multi-year partnership between the Broken Arrow Skyrace and All Conditions Gear (ACG) and the exciting details contained in the rollout.    Our guests today provide perspectives from three distinct angles:   Brendan Madigan: Broken Arrow Race Director Todd Simpson: ACG Global Marketplace & Strategy  Bailey Kowalczyk: All Conditions Racing Department Athlete   Topics discussed:   High level details of the partnership Why ACG is excited about trail running The $150k prize purse What this means for current and future generations of pro trail runners Other areas of investment: Adaptive athletes, inclusivity, women/mothers, spectators, etc The importance of TRE The state of specialty retail The 2026 TrailCon A lot more!   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors:   Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ   Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Today's panel is entitled The Lives of Modern Professional Trail Runners, recorded live at the 2025 edition of TrailCon -- a two-day trail running festival, conference, and trade show hosted in Palisades Tahoe, CA in the days between Broken Arrow and Western States.   Our panelists today: Sally McRae (Moderator) Jim Walmsley (HOKA) Hayden Hawks (HOKA) Hillary Allen (Brooks) Tabor Hemming (Adidas TERREX)     LEARN MORE ABOUT TRAILCON     REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS     Sponsors:   Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ   Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week, we're joined by Adam Merry to talk through the following topics:   Pacific Trails by UTMB Cancellation Gorge Waterfalls new multi-year partnership with All Conditions Gear David Kilgore's departure from the Team Manager role at On JFK & Ultra Trail Cape Town previews   Fabrice Perrin's LinkedIn Post   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week we're joined by Tim Tollefson to talk through the following topics:   UTMB's Purchase of Zugspitz Ultra Trail The global event landscape and where independent events fit Caleb Olson wins GPT100 Kilian Jornet registers for Western States 2026 Molly Seidel and Des Linden moving from roads to trails Eliud Kipchoge wears Radical Air Flow at NYC Marathon New 50 Mile and 100 Mile World Records Personal running and life updates A lot more!   CHECK OUT MAMMOTH TRAILFEST   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

 Eric Lagerstrom is a longtime pro athlete across sports. He's also an entrepreneur and creator, leading That Triathlon Life, a popular YouTube channel, podcast, and brand driving culture in multisport.    After a long and successful pro triathlon career, Eric is now experimenting with elite level trail running, including a 2nd place finish in the 2025 Black Canyon 50k - a very impressive result in a deep field.    Topics discussed: Eric's triathlon career and move to trail Building That Triathlon Life: Early inspiration, building momentum, & evolving over time What trail can learn from triathlon How Eric has changed his training since focusing on trail  Winning and setting a CR at his 50k debut  Finishing 2nd place at Black Canyon 50k and what he learned The similarities between 50k trail and 70.3 triathlon racing Navigating a tough day at Kodiak by UTMB Goals for the future A lot more! Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

This is a recording of a panel from the 2025 edition of TrailCon, a two-day trail running festival, conference, and trade show hosted in Palisades Tahoe, CA in the days between Broken Arrow and Western States.   Today's panel is entitled What Trail Running Can Learn From Other Sports. As trail running continues to grow rapidly around the globe, we wanted to draw parallels to similar periods from other sports to explore what we can learn from their growing pains and maturation arcs.    Our panelists today:   Aaron Lutze (Moderator) Adrian Ballinger, Professional Alpinist & Guide Amie Engebritsen, Professional Skier Laura King, Cycling Industry Insider & Race Director Steve DeKoker, Global Sports Marketing Leader (Brooks, On, HOKA)       LEARN MORE ABOUT TRAILCON   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava