517: Strategic Video Content

Cindy talks about her book "Red Light, Green Light", her HOW-TO messaging framework, crafting hooks, being direct, and much more! Cindy Skalicky is an internationally recognized expert in Persuasive Theory and Executive Influence. Holding a master's degree in Rhetoric, or "the science and art of persuasion." Cindy helps leaders communicate with confidence, command, and clarity. She is deeply passionate about helping clients communicate authentically with polished messaging that sticks

Clara discusses common misconceptions in writing and publishing, the value of beta reader programs, the importance of marketing early, and much more! For more than 30 years Clara Rose has worked with businesses and professionals in a wide variety of industries, helping them to launch or level up using content creation. As a Literary Consultant, editor, and publisher, Clara helps her clients create and publish a well-executed Brand Awareness Book that will organically generate leads, offer reader transformation, or leave a legacy for their business, ministry, cause, or brand.

Jeremy talks about how growth follows S-curves, why tactics that worked at one stage often stop scaling, his framework for scalable growth, and much more! Jeremy B. Shapiro is a serial-entrepreneur. Since 1996, every single one of his many businesses have been in the service of fellow entrepreneurs. For decades, through structured mastermind groups, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.

Chuck talks about the key differences between wholesale distribution and in-home selling, emphasizing problem solving over technical details, the real differentiator in selling, and much more!

Susan shares crucial tips for authors, such as identifying target audiences, leveraging niche markets, and utilizing bulk book sales. She also discusses marketing techniques, including podcasting, writing for industry blogs, and building relationships with complementary companies. Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events.

Joe discusses the importance of networking over cold calling, leveraging LinkedIn for global connections, harnessing AI for efficient and authentic interactions, and much more! Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. He is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to 'Mojovation'; he has also been featured on hundreds of popular podcasts.

Ryan talks about importance of turning personal stories into strategic video content, the impact of authentic storytelling on marketing results, The Storyline Workshop, and much more! Ryan Koral is the founder of Tell Studios, where he helps brands turn their story into strategic video content that multiplies marketing results—with zero confusion about what to say or how to say it. With over 20 years of experience behind the camera (and behind hundreds of business transformations), Ryan's known for helping people show up on camera with confidence and soul.

Phil talks about the importance of building authentic brands, connecting with consumers, leveraging storytelling in marketing, as well as his latest book, 'The Why Behind the Buy'. He also shares his thoughts on the role of websites, social media, and various technological advancements like AR, VR, and AI in modern marketing! Phil Masiello is a 4x exit entrepreneur, 3x Best Selling Author and visionary leader with over two decades of experience in e-commerce, marketing, and startups. As the founder of CrunchGrowth, he has significantly impacted business strategy and digital commerce through innovation and strategic insight.

Stacey discusses practical strategies for identifying and leveraging hidden profits, the importance of resourcefulness, and the value of strategic upselling. Stacey also delves into her work with AI in business coaching, the significance of offering premium packages, and methods to reconnect with past clients. Stacey Hylen is an internationally recognized Business Growth Strategist, speaker, and certified AI consultant. She helps established entrepreneurs uncover hidden profits and add a zero to their revenue — without the hustle. A former VP of Consulting for Tony Robbins and Chet Holmes' Business Mastery Program, Stacey has spent over 20 years helping 6- to 8-figure entrepreneurs grow faster, optimize smarter, and build businesses that align with the life they want to live.

Terry shares insights about the current state of book publishing, essential dos and don'ts for authors, and discusses myths surrounding the industry! Terry also talks about his new book, '10 Publishing Myths'. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers including '10 Publishing Myths', 'Jumpstart Your Publishing Dreams', and 'Book Proposals That $ell'. Several of Terry's books have sold over 100,000 copies.