473: Market Eminence for Professional Service Firms

Chris Carr is the founder of Farotech, a comprehensive digital marketing agency specializing in lead generation, automation, and conversion since 2001, as well as the founder of Dynaimix.ai. Chris discusses how AI is transforming the way businesses operate and it's practical applications in businesses while also providing a live demo of it's capabilities!

Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. Jim talks about the differences between rebranding and brand refreshing, planning a rebranding, trademark approvals, and much more!

Chris discusses the nuances of group coaching, selling your brand as an entrepreneur or executive, how masterminds differ from group coaching, the upcoming release of his book, “and much more!

Michael has a passion for understanding how the human mind works to drive our decisions. Over the past 12 years, Michael has created a fresh and counter-intuitive insight of how people can use targeted language to rapidly create trust and the decision to buy. Michael talks about the neurological principles behind effective messaging, branding, building client trust, and much more!

Oakland McCulloch is an internationally recognized keynote speaker and the author of the 2021 release, Your Leadership Legacy: Becoming the Leader You Were Meant to Be. His leadership talk is based on his 40+ years of leadership experience (23 years as a combat arms officer in the United States Army) in combat, peacekeeping operations, disaster relief operations and in the boardroom.   Oakland talks about the importance of leadership, trust, and communication. He also talks about his new book, “Your Leadership Legacy”.

Jon is a media professional specializing in making your content 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 in a crowded digital space. Working as a Video & Audio Production Specialist with his company, 𝗝𝗼𝗻 𝗚𝗼𝗲𝗵𝗿𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲𝗼𝘃𝗲𝗿𝘀, he produces radio and online ads, as well as training courses and audio books.   Jon talks about the impact of podcasting on your business, hosting vs. guesting, importance of sound quality, niching, and much more!

In this deep dive, we explore key actionable strategies from David Newman's book 'Market Eminence.' Targeted towards CEOs, founders, and professional services firm owners, the episode focuses on boosting professional standing and business growth. Key strategies discussed include defining a unique perspective (slant), positioning as a visionary (future), owning industry thinking, resisting detrimental industry practices, building brand certainty through proof, and cultivating brand gravity to attract high-quality opportunities.

M.C. Laubscher is a husband, father, business owner, investor, podcaster, and best-selling author. As one of the leading voices in alternative wealth strategies and alternative asset investing, M.C.’s passion is helping business owners achieve more freedom and sovereignty and live and leave a legacy for their families. M.C. is the founder of Producers Wealth, a firm helping business owners in all 50 states in the United States implement and execute advanced alternative wealth strategies. M.C. is the creator & host of the top-rated business and investing podcasts Cashflow Ninja, Cashflow Investing Secrets, and Cashflow Ninja Banking. M.C talks about his latest book, “Get Wealthy for Sure”, the importance of marketplace education and insurance products in wealth management, breaking through the noise of financial advice, and much more!

This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and guesting on niche podcasts to showcase expertise, build credibility, and reach ideal clients.

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Marcus talks about his latest book, “Endless Customers”, how important it is to be transparent with your business, utilizing video, and much more!