#16 Why Narrative is the Key to Brand Recall

Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use  Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.

Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism AustraliaOn today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two competing home loan brands are advertising and Pros and Cons to both. We are finishing today's episode with a look at a prime example of Long Term Branded Assets with Tourism Australia's "Where the Bloody Hell are you?" campaign. 

Centr | NHS vs Australian Government - Department of Health | Metro Trains & Dumb Ways To Die On today's show, we'll take a look at a new release from Centr—the fitness app from Chris Hemsworth's team. Next up is Compare The Pair where we look at COVID-19 vaccine campaigns from the UK's NHS vs the Australian Department of Health. We are finishing today's episode with a look at a prime example of acoustic encoding from Metro Trains & Dumb Ways To Die.***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

EXCLUSIVE INTERVIEW - ATHENA HOME LOANS The team at Athena Home Loans do business VERY differently and have managed to become one of Australia’s fastest growing brandsIn our newest segment ‘BEHIND THE BRAND’ on the Science of Advertising Show, we dive into how Athena used research to get aheadAnd how being different, while risky, can be the exact thing your ideal customers are seekingCheck out Athena Home Loans: https://www.athena.com.au ***Welcome to The Science of Advertising Show. The show where Jonathan Rolley, Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behavior.Watch or listen as we discuss the marketing brilliance behind Athena Home Loans in an exclusive Behind The Brand Episode of The Science of Advertising Show: Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcApple Podcasts:  https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==Subscribe to our channel and give us a follow on LinkedIn - We would love to connect! https://www.linkedin.com/in/jonathanrolley/ https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Coca Cola | David Jones vs Big W | Coca Cola - 'Bottles of happiness'On today's show, we are talking all things Christmas and advertising! We'll take a look at Coca-Cola's new release and then re-visit a Classic Creative from their archives. We've also got two retail giants facing off with David Jones and Big W in Compare The Pair. ***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Kennards | Uber Eats vs Menulog | Old Spice On today's show, we take a look at a new release from Kennards Hire with 'Wherever, Whatever, Whenever'. Next up the two food delivery giants—Menulog and Uber Eats, battle it out in Compare The Pair. Lastly, we bring you an all-time, game-changing Classic Creative from Old Spice. Strap yourselves in for a huge episode! ***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

R.M. Williams | Trump vs Biden | AppleOn today's episode, Hugh Jackman bares all in a new release from R.M. Williams. It's ELECTION DAY this week on Compare The Pair and we have Trump vs Biden's campaigns up against each other. Ending today's episode we go back to the first-ever commercial designed specifically for the Super Bowl with Apple's release of Macintosh.***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Mosh | World Vision vs Save The Children | Wrigley's 5 GumOn today's show, we begin with a new release from Mosh—tackling men's health issues in a humorous way. In Compare the Pair we have two well-known charities facing off with Save The Children vs World Vision. Our Classic Creative this week will stimulate your senses with a Wrigley's classic—"How it feels to chew 5 gum".***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Homeloans.com.au | Jeep vs Jeep | McCains In today's episode, we have a new campaign from Homeloans.com.au featuring Adam Gilchrist. Next up is Compare the Pair where we have two Jeep's campaigns—'Don't Hold Back' vs 'I'm In', up against each other. Lastly, our Classic Creative this week is a juicy one with McCains 'Super Juicy'.***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Darrell Lea | Budget Direct vs AAMI | Rhonda and Khatut On today's show, we'll take a look at Darrell Lea's new campaign that pokes fun at the famous Cadbury Gorilla creative. Compare The Pair this week pits AAMI Does against Budget Direct's UFO campaign. Also from AAMI this week is the Classic Creative featuring Rhonda and Khatut.***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/