332: Your Ads Manager ROAS is the Wrong Metric

Stop, collaborate, and listen….Today I'm talking to someone with a small store who grew her email list by more than 1,600 names (and landed 34 brand new customers) using a strategy any one of us can and should use. Listen in and find out how Tina collaborated with other Shopify stores to get big results. You'll learn: How she got her customer acquisition cost down to $3-4 Why she almost gave up on the strategy too soon The traffic source that converts 2X as well as social media Even if you've tried it before and think collabs aren't right for you…I promise, this episode will change your mind.   RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership The formula for an easy Collaboration you can do this month https://www.thesocialsalesgirls.com/blog/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215 Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 A step by step plan to double Louise's email list https://www.thesocialsalesgirls.com/blog/a-step-by-step-plan-to-double-louises-email-list-episode-303 --------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

A year ago, Kristin didn't think she could ever replace her dentist's income with her art. Now she can see exactly how to get there. In this episode you'll hear about the one pivot that changed everything for this retired-dentist-turned-artist. You'll also hear how she went from "this isn't attainable" to actually mapping out the path to full-time income from her art. You'll learn: Why your current email strategy is probably leaving money on the table The merchandising automation that turns buyers into raving fans A genius way to organize (and protect) your time If you've got a goal that feels out of reach right now, Kristin's story will show you it's closer than you think. RELATED LINKS: Check out Kristin's work here: https://kristincooneystudio.com/ Get on the waitlist for Reliable Revenue: https://www.thesocialsalesgirls.com/reliable-revenue How to Sell Your Art Online: What One Botanical Artist Did to Grow 521% https://www.thesocialsalesgirls.com/blog/how-to-sell-your-art-online:-what-one-botanical-artist-did-to-grow-521-episode-324 This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 --------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!    

What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious  problem: in order to make her sales she had to sell more to the same pile of existing customers. She desperately needed an infusion of new customers. You'll learn: Why a high returning customer rate can hide a serious problem A strategy that works to get NEW customers How to keep your cool during a rough patch   Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month. You can do this very same thing!   RELATED LINKS:   Check out Jen's store at www.bearandroo.com A 10 minute check up you should do today https://www.thesocialsalesgirls.com/blog/a-10-minute-checkup-you-should-do-today-episode-157 What to do when you need new Customers https://www.thesocialsalesgirls.com/blog/what-to-do-when-you-need-new-customers-episode-263 How Melissa reduced her cost of acquiring a customer by 44% https://www.thesocialsalesgirls.com/blog/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191 ----------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!    

If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even  worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more."  Sound familiar? I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a secure financial future. Listen in and  learn: Why self-employed people have MORE retirement options — not fewer How to treat investing like a bill, not a leftover The numbers to run so that you can make decisions on facts, not feelings   Because here's the truth: it's hard to be the business leader you want to be if your personal finances are a mess. Don't miss this one.   RELATED LINKS: Find Chloe Daniels at clobare.com How to Scale Without Borrowing (or Breaking Your Business) https://www.thesocialsalesgirls.com/blog/how-to-scale-without-borrowing-or-breaking-your-business-episode-279 3 Things you can do to be more profitable today https://www.thesocialsalesgirls.com/blog/3-things-you-can-do-to-be-more-profitable-today-episode-219 How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209 Gross Profit: Will you take charge and pay yourself more? https://www.thesocialsalesgirls.com/blog/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188 -------------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on. Here's what you'll learn:   Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good. How to start testing small (with a budget of just $120), and how to know when it's time to scale. How to avoid the money pit of paid ads. Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.   RELATED LINKS: Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321 Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257  

"It's only the first quarter, and I have already sold as much as last year."  One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of Homestyle Fabrics and Furnishings sat down with me in this episode and I want you to listen up. She's going to tell you what she did, and it's so simple. You'll learn: The ONE thing she did every single week without guessing or re-inventing the wheel to get traffic and sales The genius way she turned that one thing into her social media content, in a way that she could rinse and repeat. How she made the switch from reading her bank statement to reading her P&L, and how she knew whether or not she was actually profitable. RELATED LINKS: See Jennifer's store here: https://homestylefabrics.ca/ And find her on Instagram How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 The Real Reason You Feel Busy But Stuck https://www.thesocialsalesgirls.com/blog/the-real-reason-you-feel-busy-but-stuck-do-this-to-fix-it-episode-319 Getting Help Vs. Going It Alone https://www.thesocialsalesgirls.com/blog/getting-help-vs-going-it-alone-2xd-bergens-episode-314  

If you've ever found yourself having thoughts like "I'm wasting my time" or worse…"I'm draining money from my family", this episode is for you. Laura Kleber spent years juggling too many products, carrying business debt, and questioning whether to shut it all down. Today she's pulling in 475 orders a month and loving every minute she works in her business. What made all the difference was a few honest decisions, a willingness to go all in on one thing, and the patience to let consistency do its job. Listen in and learn these 3 valuable steps to: Re-set. Remove the outside pressure (debt, financial stress) and gain clarity. Re-focus. Stop spreading yourself thin, and commit to one thing. Stay Consistent. Show up on a schedule, track your numbers, and give it time.   RELATED LINKS: Check out Laura's site, My Home Matters, here: https://shopmyhomematters.com/ Or find her on Facebook:https://www.facebook.com/laura.kleber.3/  This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311 Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276 How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 ---------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!  

You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me,  a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off.  Listen in and learn: Why six figures in sales doesn't mean six figures in your pocket. Why you can't grow your way out of a profit  problem (but what you can do instead) Why an operating line of credit is the wrong tool for inventory growth We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago.    RELATED LINKS: Chantal's mini coloring books are available at ohcolorme.com, on Amazon in Canada, and through retailers found via the site's store locator. Ciara Stockeland: https://www.ciarastockeland.com/ What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267 Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318 How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158 -------------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!  

If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible. Listen in and learn: How to stop flying blind and get brutally honest about your numbers The difference between a strategic plan and a to-do list (hint – only one of them will move the needle) Why outside feedback was key to getting the clarity she needed to move onward and upward In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell.   RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227 The one thing even smart Business owners continue to get wrong https://www.thesocialsalesgirls.com/blog/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174 Strategies from my Mastermind [part 1] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-1-episode-151 Strategies from my Mastermind [part 2] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-2-episode-152 ------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!  

What if the key to earning a paycheck from your online store isn't working more hours, but selling smarter? Amanda Whisman did exactly that, growing her sales month over month until she could walk away from her full-time teaching job. Today she's breaking down the strategies that made it possible. Listen in and learn: Why doing the scary thing (and narrowing your focus) allows you to market clearly and scale How bundling products together can make it easy for customers to buy The focused emails you should be sending — one topic, one call to action, sent consistently — that beat all other marketing channels The numbers to track weekly so you can make decisions on data, not feelings. Trust me, any maker can use these strategies. If you make and sell products, you need to hear what Amanda has to say.   RELATED LINKS:   See Amanda's store here: https://bemandythings.com Amanda's lead gen strategy: https://www.linkdm.com/ How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 Here's How A Maker Gets Set Up For Consistent Sales https://www.thesocialsalesgirls.com/blog/heres-how-a-maker-gets-set-up-for-consistent-sales-episode-304 Handmade Business? See How Janine Will Double Her Online Sales https://www.thesocialsalesgirls.com/blog/handmade-business-see-how-janine-will-double-her-online-sales-episode-300