The Grit Behind the Glass

Ever wonder what it takes to run the massive food and beverage program at a venue like San Francisco's Chase Center? This week on The Reluctant Somm, we sit down with Bay Area native Brooke Lieberwitz, the powerhouse who oversaw it all. From her early days in the local scene to managing beverage programs at Oracle Park and the Exploratorium, Brooke shares her journey navigating the high-pressure world of large-scale hospitality. We delve into the intricate dance of managing huge teams and countless moving parts, highlighting her remarkable ability to maintain calm and focus amidst the energy of thousands of fans. Brooke is now bringing her expertise to Intuit, running their food and beverage program. Beyond the scale of her previous roles, Brooke also reveals the thoughtful curation behind the Chase Center's wine program, a refreshing commitment to featuring smaller, often local producers – a truly unique approach for such a major venue. Join us for an insightful conversation that explores the challenges and rewards of bringing a personal touch to a grand stage, offering a behind-the-scenes look at the dedication it takes to pour the perfect glass, no matter the size of the crowd. Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm #wine #podcast #interview #bayarea #sanfrancisco #chasecenter #oraclepark #exploratorium #foodandbeverage #hospitality

From a teenage harvest in Argentina's Calchaqui Valley to a deep immersion in Spanish wines and a dynamic partnership in California's minimal intervention scene, Jehan Hakimian's journey in the wine world is anything but conventional. This week on The Reluctant Somm, we trace Jehan's path, exploring his extensive experience in wine sales and his profound knowledge of Spain's diverse terroir. We also delve into his collaboration with Ryan Stirm in Los Chuchaquis (Quechua for "without legs"!), uncovering their philosophy of crafting sparkling Albariño, Sangiovese, and other unique varietals from old vines with minimal intervention and maximum flavor. Jehan also sheds light on Stirm Wines, Ryan's original label focused on naturally made Riesling and historic Central Coast grapes like Cabernet Pfeffer. Join us for a conversation that bridges continents and winemaking philosophies, revealing the passion and dedication behind these compelling wines. Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm #wine #podcast #interview #spanishwine #californiawine #minimalintervention #stirmwines #loschuchaquis #jehanhakimian

Discover the captivating journey of Paul Baldi, a Champagne native who honed his craft in the prestigious restaurants of Paris before making his mark in California at Atelier Crenn and The Battery. This episode dives into the exciting evolution within Champagne, the realities of the hospitality industry since the pandemic, and the complexities of wine distribution across the country. Paul also shares the story behind his own Champagne, Champagne Baldi - Pain, and his new venture, Voila Wine, a platform offering a curated selection and expert wine concierge services to make wine discovery approachable and enjoyable. Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/eventsFree Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm #Champagne #CaliforniaWine #HospitalityIndustry #WinePodcast #PaulBaldi #VoilaWine #WineConcierge #AtelierCrenn #TheBatterySF #WineLover #Podcast #Interview

Join Chris for a conversation with Peter Andrews, founder of Culture Wine Co. a fantastic South African import book, as they delve into the fascinating world of Chenin Blanc. In anticipation of the upcoming Hella Chenin Fest, they'll explore exceptional selections from both South Africa and the United States, highlighting Peter's expertise in sourcing distinctive wines. Peter also shares his insights on building community within the wine industry and navigating the current landscape of international tariffs through the lens of Culture Wine Co.'s mission.   Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm    #wine #podcast #southafrica #cheninblanc #hellacheninfest #culturewineco #community #tariffs

In this insightful episode, we sit down with the incredibly talented Chef Celtin Hendrickson of Prelude, a restaurant recently acknowledged with a Michelin "nod." Celtin takes us on his inspiring journey, starting from his early days as a dishwasher to becoming the driving force behind a unique and elevated take on Southern cuisine right here in California. Discover how childhood memories, especially those of his grandmother's grits, deeply influence his innovative tasting menus. Celtin shares how he masterfully blends the nostalgia of authentic Southern flavors with the incredible local ingredients found in California, even drawing inspiration from places beyond our region. Beyond the exceptional food, Chef Hendrickson passionately discusses his philosophy on hospitality. He emphasizes the importance of creating a truly welcoming and special experience for every guest, breaking down the traditional "fourth wall" to reveal the human element and heart behind his dedicated team. Tune in to hear Celtin's personal stories, his creative process, and his vision for bringing a taste of Southern soul to the California culinary landscape at Prelude. Topics Covered: • Chef Celtin Hendrickson's journey from dishwasher to chef • The inspiration behind Prelude's elevated Southern tasting menu • The influence of childhood memories and family recipes • Blending Southern nostalgia with California ingredients • Celtin's philosophy on hospitality and guest experience • Breaking the fourth wall and the human element in restaurants • Getting a Michelin "nod" acknowledgment • AND so much more! Listen and watch to see what he has to say.   Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm #wine #podcast #interview #sommelier #restaurant #sanfrancisco #riesling #beveragedirector #hospitality

From a high school gig at a local Mexican joint to working in a restaurant in Honduras while diving the depths of its reefs, Adam Robins' path to beverage director at San Francisco's State Bird Provisions, The Progress, and Anchovy Bar is anything but ordinary. We trace his journey, from Michael Mina's influence to his deep dive into German Riesling, and explore the importance of connecting directly with the producers behind the bottle. Adam shares his unique perspective on the industry, reminding us that "it takes work to have fun." Join us as we uncover the story behind the list, and discover the dedication it takes to craft a truly unforgettable dining experience. Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm #wine #podcast #interview #sommelier #restaurant #sanfrancisco #riesling #beveragedirector #hospitality

Adrian Chan's been in some serious kitchens, like Atelier Crenn and Angler, and he's got stories. We talk Michelin standards, the whole burnout thing, and why he's now moving to the front of the house to really get the full picture of hospitality. Grab a glass, hit play, and join the conversation. 🎙🍷 Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm ​ #wine #podcast #interview #winepairing #somm #restaurants #hospitality

What do guitars and grenache have in common? More than you'd think. Today, we're joined by Jesse Hudson—musician turned wine industry newcomer—to unpack his unorthodox path into wine. Together, we challenge the idea that wine should be an elite pursuit, argue why it’s time to shake up the industry, and explore the magic of keeping an open mind (and palate). This episode is for anyone who’s felt like an outsider looking in—whether you're a sommelier, a hospitality pro, or just someone curious about wine. Jesse keeps it real as we talk journeys, humility, and why wine should belong to everyone. Grab a glass, hit play, and join the conversation. 🎙🍷 Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm ​ #wine #podcast #interview #winepairing #somm #restaurants #hospitality

The Franscioni family is synonymous with the Santa Lucia Highlands. Nick Franscioni joined us this week and gave us great understanding of the history, geology, and current climates of SLH. We discussed their experimental sparkling wine, the love for Rhone grapes and their diverse agriculture (their avocados are incredible). Additionally they along with other producers in the region have been collaborating on educational trips for industry professionals which I think is vastly important to show the new generations involvement in the evolution of the wineries.   Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm ​ #wine #podcast #interview #winemakers #winepairing #somm #restaurants #wineries #hospitality #santaluciahighlands

This week, we’re thrilled to welcome Andre John to the podcast as he shares his inspiring journey from Pittsburgh to Dallas, and now to his current endeavors in San Francisco. Andre discusses how he navigated pivotal changes after the pandemic, reflects on the incredible individuals who played key roles in shaping his path, and reveals his unique approach to pairing Southern Indian cuisine. Plus, get an exclusive sneak peek at the exciting new project from the team at Copra San Francisco!   Want more from The Reluctant Somm? 🍷 Join us at an upcoming event!: https://www.thereluctantsomm.com/events Free Wine Community Resources: https://www.thereluctantsomm.com/community Stay in the loop with our monthly guide & Newsletter: https://www.thereluctantsomm.com Follow us on Instagram: @thereluctantsomm ​ #wine #podcast #interview #indianfood #winepairing #somm #restaurants #hospitality