267 Understanding the Consumer Journey with Celeste Barclay

Links I mentioned: Follow the Girl Games Kickstarter   If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  What Substack is and how it works Utilizing “Notes” on Substack effectively Substack as a new way for authors to monetize their work The importance of branding How to analyze the data from Substack How to increase engagement Find out more about Russell: The Author Stack Writer MBA How to Build a World Class Substack Rebel of the Week is: Karla If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 1 new patron this week, welcome and thank you to Kat Vroman. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack This episode is sponsored by Fictionary Find out more about Fictionary Software + Fictionary Live! here. As a rebel listener you can get 25% off StoryTeller, StoryTeller Premium and certification with code REBEL25.  

Episode Show Notes In this episode we cover:  Breaking into the US market as an international author In-person and virtual signings  Main benefits of attending book signings Logistics of attending international book signing events Balancing travel time with your writing schedule Tips for energy management Links I mentioned:  Order House of Crimson Curses direct from me Order House of Crimson Curses on all platforms Find out more about Jacqueline: JacquelineHayleyAuthor.com HaileyJay.com Rebel of the Week is: Rachel If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 1 new patron this week, welcome and thank you to Gina. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.

Episode Show Notes In this episode we cover:  Changes in indie publishing in the last 8 years Necessary skill sets for returning to indie publishing Marketing and promotion differences between trad and indie Advice for switching from trad to indie publishing Current trends in trad and indie publishing Links I mentioned: Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about Sasha: Preorder Ghostling Sasha's Website Instagram @sashawasley_author TikTok @ash.harrier Instagram @ashharrierbooks Rebel of the Week is: Liz If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

Hello Rebels and welcome to fireside chat number twenty-seven between Rachael Herron and I.  Don't forget, Patrons get early access to these episode an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 here. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humor, learning through examples and want to create perfect prose, then you’ll love my guide to crafting sensational sentences. Read The Anatomy of Prose today and start creating kick-ass stories.  

Episode Show Notes In this episode we cover:  Why reader magnets are important for authors Using TikTok to excel your author career How to promote your reader magnet Keeping readers engaged after the freebies How to come up with prequel/novella ideas Links I mentioned: Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about Zac: Socials: @zsdiamanti Get his free stories here Rebel of the Week is: Kiersten Lillis If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 1 new patron this week, welcome and thank you to Anthony Paparello. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  This episode is sponsored by Fictionary Find out more about Fictionary Software + Fictionary Live! here. As a rebel listener you can get 25% off StoryTeller, StoryTeller Premium and certification with code REBEL25.

Episode Show Notes In this episode we cover:  Overview of the TikTok accountability challenge The biggest challenges in algorithm and audience shifts What content are they making on TikTok Keeping up with TikTok trends Building a sustainable business that doesn’t rely on TikTok Links I mentioned: Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about Adam and Cara: Adam's Author Website Cara's Author Website Rebel of the Week is: Karla If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  What brand keywords are and why authors should have them How keywords can guide an author’s marketing Maintaining consistency in your branding across platforms Using other types of writing like “Scaremail” to increase revenue Building and maintaining and engaged email list Links I mentioned:  Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about David: davidviergutz.com Rebel of the Week is: Chris If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  Using the consumer journey to build your author business How to start building an author brand Balancing a brand promise with experimentation and growth Considerations for creating repeat readers Social media’s effect on the author-reader relationship Links I mentioned:  Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about Celeste: Celeste Barclay Facebook Instagram @celestebarclayauthor Sabine Barclay Facebook Instagram @sabinebarclayauthor Rebel of the Week is: Ciara If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.

Hello Rebels and welcome to fireside chat number twenty-six between Rachael Herron and I. Don't forget, Patrons get early access to these episode an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 right here. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you haven’t read The Anatomy of a Best Seller, what are you waiting for? Grab my latest craft book and start deconstructing so you can write your own best seller today.