The Raise podcast

Part 1: What female startup Founders can do to raise capital successfully (Noga Edelstein, Tractor Ventures)

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Noga Edelstein is co-Founder of Urban You, one of the most successful home service booking platforms in Australia, which she successfully exited in 2018 and which was bought out by OneFlare and ultimately by AirTasker in 2022.  Today she sits on the other side of the table as an advisor and investor at Tractor Ventures, a fund that helps unlock possibilities for startup founders through non-dilutive capital and hands-on advisory services.

With this 360 experience, Noga is uniquely positioned to help Founders looking to raise capital and scale their startups.

In the first of this 2 part interview, you’ll hear how Noga’s early acting career helped build her resilience for capital raising; how she beat her competitors by understanding who her customers actually are and what female founders can do to help them raise capital successfully. 

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