The Identity Shift Required to Scale (+ a Retreat Recap)

"There is nobody else out there putting out content like mine."   I got to sit down in-person with one of my favorite TDE grads, Stacey Eddings—a New York City assistant principal who came into my world wanting to do health coaching and left knowing she was meant to serve a very different niche.   In this episode Stacey and I are breaking down the messy, non-linear journey of finding your edge—growing from 222 followers to 22,000 on Instagram, how she made $10K from a low ticket offer, and strangers in Connecticut talking about her at dinner.   This one is for anyone who feels like they're in the right lane but still can't get the content to click.   → Apply for TDE: https://meganyelaney.com/tde   → Say hi to Meg on Instagram: https://www.instagram.com/meganyelaney/    → Say hi to Stacey on Instagram: https://www.instagram.com/stacey_eddings/   → Get the full show notes (with all the links) here:  https://meganyelaney.com/2026/06/24/10k-from-a-low-ticket-offer-and-tde  

"I was freshly postpartum with a new baby. I wasn't even in my business anymore. Everything was just chaos and I was riding on vibes." I am so excited to feature one of my favorite TDE grads on the podcast today. Sarah Salain spent two years with stagnant content before joining my program. Today she's filling high-ticket group programs in a deeply sensitive niche—infertility—on part-time hours as a stay-at-home mom. In this episode, I'm sitting down with Sarah to break down the exact shift that changed everything for her: claiming her niche instead of staying broad, leaning into her own story, and trusting the process even when her launch hit a family emergency mid-way through. → Apply for TDE: https://meganyelaney.com/tde  → Say hi to Meg on Instagram: https://www.instagram.com/meganyelaney/  → Say hi to Sarah on Instagram: https://www.instagram.com/simplysarahhealing/  → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/06/24/tde-client-success-story-sarah   

This episode is the conversation I've been needing to have for two years. I sat down with Tasha and Brandon, my TDE co-coaches who handle the nervous system + mindset side of the program, and we got into the real reason coaches with great strategy still aren't implementing. We talked about why "powering through" is the most expensive habit you've never named, why the fear of being judged sends grown adults back to age 12, the difference between the vague mindset bandaid most programs hand you and the actual work that gets you posting again, and the specific reason your business isn't broken even though it feels like it is. If you've ever sat down to write a caption, written it 4 different ways, deleted it, and gone to bed annoyed, this episode is for you. WHERE TO FIND TASHA + BRANDON: Want their nervous system + mindset support as you scale your business? They co-coach inside The Distinctive Edge alongside Meg. → Apply for TDE for the lowest price of 2026: https://meganyelaney.com/tde → Say hi to Meg on Instagram: https://www.instagram.com/meganyelaney/  → Say hi to Tasha & Brandon on Instagram: Instagram: https://www.instagram.com/rulesandrebellion/   

Tune into Day 1 of the Wildly in Demand series we're hosting from June 23-25th! We'll break down: ✅Which version of your story creates demand THIS summer (and which parts are just noise) ✅Where your story needs to show up to keep demand active when the algorithm slows down ✅The difference between being "liked" and being actively sought out by buyers who are ready to move right now You'll get clear on what actually makes your story compelling, and how to use it on purpose in your messaging.   Wildly in Demand -Day 1 -REPLAY 10:47 - What does being 'Wildly in Demand' mean? 17:31 - Your Wildly in Demand Goals 23:34 - Process to Become Wildly in Demand 30:30 - Origin Story Psychology (Why it SELLS!) 42:13 - Example Origin Story Walkthrough 56:10 - 3 Non Negotiable Places Your Origin Story Shows Up 1:03:26 - Day 1 Homework Important Links: Sign up here to get The Wildly in Demand replay emails + resources: https://meganyelaney.com/wildly-in-demand 

In this episode I'm breaking down one of the most powerful shifts I've seen work for my clients lately—micro moment messaging. Instead of broad, generic content, I'm talking about getting SO specific about your ideal client's day-to-day thoughts and experiences that they feel like you have a camera in their house. I'm sharing real client results, two exercises to help you find your own micro moments, and why specificity isn't exclusionary—it attracts exactly the right people! → Wildly In Demand [Summer Sales Edition]: https://meganyelaney.com/wildly-in-demand → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy   → Get the full show notes (with all the links) here:  https://meganyelaney.com/2026/06/15/micro-moment-messaging  

I took one question from a coaching call for a client to braindump 10 weeks of content in mere minutes!  In this episode I'm breaking down exactly how that happened—the prompt, the framework, and the 3 entry points that work for different kinds of brains. Whether you're drowning in expertise or staring at a blank page, this is the content strategy that stops the reinvention cycle for good.  → Wildly in Demand (June 23–25): https://meganyelaney.com/wildly-in-demand  → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy  → Get the full show notes (with all the links) here:  https://meganyelaney.com/2026/06/08/content-creation-system   

I set a $200K quarter goal on April 2nd, posted about it publicly, and then… did a musical. In this episode I'm breaking down how I hit $99.5K in the first 6 weeks without everything going according to plan, why I literally burned my plan at a mastermind retreat, and what a Fiddler on the Roof rehearsal schedule taught me about loosening my grip on the business. Plus: the messaging pivot that rescued a launch, the high-ticket sales I didn't see coming, and why summer might be the worst time to take your foot off the gas if your competitors already have.   → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy → Wildly in Demand (June 23–25): https://meganyelaney.com/wildly-in-demand    → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/06/01/how-i-hit-financial-business-goals-by-burning-the-plan  

Laura Schoenfeld had a $2.5M program, 400+ clients, and a sales system that worked on paper. And she shut it down anyway.   Not because it failed. Because she did the math on the next 5 years and realized she'd be answering niche questions forever while the version of her that actually wanted to show up had already moved on.   In this episode, Laura gets real about what it looks like to outgrow something that's still working — the signs, the sunk cost trap, the financial fear, and what it actually takes to rebuild from scratch when you're a mom, a breadwinner, and someone who refuses to have a Plan B.   This one's for anyone who's been quietly dreading the thing that used to excite them. You're not alone on that island. →Listen to Main Character Energy here: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here:  https://meganyelaney.com/blog/2026/05/25/when-the-offer-has-to-die-to-save-the-business  

AI is changing everything—and honestly? I have a lot of thoughts. In this episode, I'm sharing my evolving relationship with AI as a business owner, coach, and creative. From resisting it completely → to using it daily → to realizing there's a very real danger in outsourcing too much of your thinking. Because this is the real question: If AI disappeared tomorrow, would your business still know how to sound like you?   → 🎧 Binge the Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy   → Get the full show notes (with all the links) here:  https://meganyelaney.com/2026/05/18/how-to-best-use-ai-for-your-creative-brain/  

What happens when a mastermind retreat kicks off with an unexpected construction crew, no heat, and no hot water? You laugh, go to dinner, and call it a story!   I'm pulling back the curtain on ALL of it—the best retreat I've ever hosted, the mindset spiral I didn't see coming, and the real reason I'm done saying I'm "rebuilding" my business.   This one's a diary entry and a pep talk all in one, and you're gonna feel it.   If you've ever felt the toxic pressure to compare yourself to a past version of your success, or if you're struggling to balance ambitious goals with being a present parent—I hope this episode gives you the permission you need to finally burn the plan and start fresh.   → 🎧 Binge the Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy   → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/05/11/identity-shift-required-to-scale-and-a-mastermind-retreat-recap