Ep 27 | Founder’s Circle: Swapping the Engine While in Flight

This episode of The Practice Podcast features member Brendan McKendry describes how the 30-day structure helped him slow down, build self-accountability, and notice what renews versus depletes him while tracking signals across mental, emotional, physical, and spiritual pillars. He explains his somatic “tells,” including tension versus lightness and an “inner yes,” and how breath, meditation, Qigong, and Tai Chi support coherence and a shift from reactive to proactive living. The conversation also explores energetic literacy in men’s work, addressing burnout, identity loss, and letting go of grind-based conditioning, and why practical, accessible tools help men and women build a deeper relationship with themselves.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout as a Signal00:35 Meet Brendan McKendry01:56 What Brought Him Here06:36 30 Day Experience Shifts10:57 Reading Body Signals15:09 From Reactive to Coherent16:59 Energetic Literacy in Men's Work25:05 Remembering Your Nature27:22 Advice for Newcomers29:42 Closing Gratitude and Next Steps

In this Founder’s Circle episode of The Practice Podcast, the SORCE co-founders reflect on “summer” as a season of radiance and visibility in business, and how personal curveballs—like Oregon fire season near home, family health challenges, and the pressures of parenting—can arise alongside rapid company growth. They discuss staying present to both personal and professional realities through micro-planning, frequent recalibration, and a team culture that loosens pressure and builds safety and trust. The conversation explores integrating rather than siloing personal and work life, using the “goal line/soul line” framework to address inner beliefs that block progress, and redefining authenticity as truth-led professional alignment rather than “verbal vomiting.” They also touch on facilitating discomfort during delayering, launching an Energetic Literacy certification, and noticing control patterns as the company expands.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout as Signal00:35 Founders Circle Returns00:53 Summer Radiance Season05:28 Parenting Summer Reframe07:25 Curveballs Meet Growth08:58 Micro Sprints and Flexibility12:49 Leadership Safety and Autonomy15:25 Integrating Personal and Work19:05 Goal Line Soul Line23:08 Authenticity Without Oversharing26:07 Truth First Then Share34:23 Delayering Discomfort37:44 Certification and Scaling Integrity38:55 Control Patterns in Growth51:23 Embodied Alignment Over Control53:35 Gratitude and Closing Wishes

Jessica and Kristi share SORCE’s origin story from their partnership beginning in 2014 to a pivotal 2020 introduction by Bruce Cryer that brought Lisa May into the fold, culminating in Lisa becoming a co-founder and primary investor. The hosts discuss Lisa’s deepening relationship to the land, stillness as a practice for receiving insight rather than equating activity with impact, and the challenge of shedding performative leadership and the need to be liked or understood. They describe serving leaders who are fatigued by broken systems, seeking community, and ready to build healthy, regenerative businesses where profit matters but is not the primary metric, especially amid rapid AI-driven change.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:36 Lisa Joins SORCE02:31 Guided by the Land06:01 Kismet Origin Story10:54 Regenerative Funding16:42 Shedding Old Masks21:34 Stillness and Insight23:46 Beyond HRV Data28:44 Leaders Ready for Change36:35 Try It for a Month41:31 Bold Future Claims45:54 Closing Gratitude

This episode introduces The Practice Podcast’s view of burnout as a signal toward deeper alignment and previews a conversation between host Jessica and Dr. Brennan Jacoby, philosopher and founder of Philosophy at Work. Jacoby shares his path from radio broadcasting to philosophy and explains how better thinking supports better doing, especially under pressure. They explore whether feeling belongs in thinking, emphasizing embodied cognition and the interplay of reason, emotion, and bodily signals. Drawing on Jacoby’s 30-day SORCE experience, they discuss energetic literacy, HRV data, and noticing the pull toward certainty versus accepting mystery. The conversation connects honesty to trust, psychological safety, and organizational design, including feedback loops and accountability, and offers a practical change framework combining fishbone mapping with stoic control/influence/acceptance. Jacoby closes by describing his role in the summer cohort and who is ready for the experience.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout as Signal00:36 Meet Dr. Brennan Jacoby02:59 Origin Story Philosophy at Work06:06 Embodied Thinking and Feeling08:37 30 Day Energetic Literacy14:54 Honesty Beyond Oversharing20:05 Honesty Trust at Work26:57 Feedback Loops and Accountability33:42 Tools for Change Fishbone Stoics40:12 Leading Through Vulnerability44:46 Manifest World and Mind50:12 Summer Cohort Invitation52:43 Who This Is For Closing

This episode of The Practice podcast spotlights Lisa Maxwell, VP of B2B Marketing at Mastercard, as she shares how burnout became a signal toward deeper alignment rather than a problem to fix. Lisa describes running on outward success that created an “energetic debt” costing her health, including early perimenopause, low energy, and other physical ailments, and explains her shift from a survival mindset to thriving. The conversation explores energetic literacy - integrating objective data like HRV with subjective somatic intuition - along with unlearning grind culture, compartmentalization, and control as safety. Lisa discusses modeling wellness for her daughter, learning to speak from the heart, using her body as a tuning fork for truth, and finding more time, creativity, and authenticity in leadership and relationships, including embracing playfulness and service when presenting.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout as a Signal00:37 Meet Lisa Maxwell03:21 Energetic Literacy Explained04:23 Why Lisa Joined07:21 Unlearning Survival Mode10:43 From Compartmentalized to Whole14:51 Modeling Wellness for Her Daughter19:15 Red to Black to Green20:04 Abundance Mindset and Team Culture26:20 Heart Brain and Authentic Magnetism27:28 Dropping Into the Heart29:14 Body as a Tuning Fork29:43 Heart Racing Reframe31:38 Serving The Audience33:39 Playful Speaking Unlock36:09 Authenticity In Relationships39:54 Body Tells The Truth43:46 Radical Return To Body46:57 Try Energetic Literacy51:32 Push Maintain Recover54:21 Closing Gratitude

The Practice Podcast welcomes negotiation and dispute resolution expert Mori Taheripour, a Wharton faculty member and author of Bring Yourself, to explore burnout as a signal and the idea that the most important negotiation is with yourself. Mori reframes negotiation as life—shaped by presence, authenticity, self-worth, and values—and explains how performance, depletion, and distraction undermine decision-making and connection. Mori and Jessica discuss integrating logical data with somatic intuition, the role of embodiment in high-pressure leadership, and how men and women navigate conditioning around vulnerability. Mori shares her experience living with MS, the importance of honoring body signals, and using energy work and boundaries to clear blocks. The episode also highlights their upcoming “Stress and Energy Reset” retreat at Canyon Ranch (June 4–7) combining wellness expertise, SORCE’s framework, and Mori’s “negotiating your energy.”FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout as Signal00:37 Meet Mori Taheripour03:58 Negotiation Is Life07:38 From Fear to Authenticity10:36 Strip Down Not Suit Up12:55 Values Over Scripts17:37 Two Brains One Decision20:31 Presence and Reading Energy23:35 Men Masculinity and Vulnerability28:47 Negotiating Your Energy36:02 Energy Work and Boundaries39:59 Self Worth and Scarcity Stories42:57 Start With Self Talk45:11 Closing and Collaboration

This episode of The Practice Podcast features member spotlight Ashley Falls, a creative and cultural leader and managing director at the Clios, sharing how energetic literacy and embodiment reshaped her relationship to burnout, productivity, and leadership. Ashley recounts growing up in rural Kentucky without access to meditation or yoga, discovering yoga and mantra-based meditation in college, and later trusting intuition to pivot from a planned law career after working in foreclosure law to earning a master’s in cinema studies and moving to New York, where she deepened practices like transcendental meditation and later became Reiki-certified. She describes recurring burnout cycles tied to demanding work, learning through SORCE HRV-based scoring to honor RECOVER days, improve the quality of her writing and work, and communicate energy needs to her team and children. The conversation highlights balancing objective data with intuitive, somatic awareness and developing articulation, boundaries, and wholeness.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout As Signal00:34 Meet Ashley Falls01:29 Seeking Spiritual Tools03:44 Meditation Builds Trust05:31 Law Path Breaks08:11 Midnight Intuition Pivot11:58 New York Spiritual Expansion14:18 Burnout Patterns Emerge16:10 Discovering Embodiment18:24 Reiki And Energy Study21:00 SORCE Disrupts Routine24:04 Surrender Boosts Creativity25:43 Host Reflection Mystery29:24 Boundaries For Giving30:40 Frustration Eases31:21 Recover Day With Trainer33:07 Travel Burnout Reality Check35:58 Making Recovery Flexible37:35 Energetic Literacy Framework39:50 Assessment Insights Articulation42:34 Parenting With Emotional Language48:02 Leading With Energy Awareness51:52 Workplace Ripple Effects57:32 Next Edge Writing Embodiment01:02:06 Wholeness Balance Closing

What does real growth actually look like — and does the future of business require a fundamentally different kind of leader?In this episode, we sit down with Marc de Swaan Arons, founder of the Institute for Real Growth (IRG), one of the leading thinkers on the future of marketing and business leadership. With over three decades working with global brands and CMOs — from his career at Unilever to founding the consulting firm Effective Brands — Marc now works with senior leaders at companies like Coca-Cola, MasterCard, and Nestlé to reimagine what growth means in a stakeholder economy.We explore how intangible assets now make up 80% of a company's value, why exhausted marketers are a systemic risk, and what it truly takes to lead from a place of strength in a world demanding more from business than ever before.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:2:14: Redefining "Real Growth" — Why value creation is about far more than profits, and how IRG makes that case to Fortune 500 leaders and CMOs3:54: Enrolling Leaders in a New Story — The combination of logical business case and emotional appeal that gets senior executives on board5:17: The Intangible Asset Revolution — How the shift from 80% tangible to 80% intangible value fundamentally changes how companies should be led13:54: The Marketer's Unique Role — Why marketers are the "window on the world" for organizations and the underappreciated drivers of human-centered innovation18:42: Burnout as a Systemic Risk — Why depleted, exhausted leaders — especially CMOs — are dangerous for organizational creativity and momentum25:28: Whole-Brain & Embodied Leadership — The IRG approach to getting leaders out of their heads through constellation work, meditation, and embodiment practices27:08: The Courage to Change — What percentage of senior leaders are truly willing to challenge existing growth models33:30: AI, Optimism, and the Next 50 Years — How Marc sees the role of companies in society evolving, and why he remains hopeful36:27: Personal Practice — How Marc manages his own energy conscientiously as a self-described change maker and storyteller

In this Founder to Founder episode of The Practice Podcast, Jessica and Kristi recap six months of navigating major unknowns at SORCE: shifting from primarily enterprise engagements toward serving leaders directly, learning who is truly ready for energetic literacy, finding authentic language that balances practical frameworks with inner work, and building regenerative financial models with clear boundaries. They describe how enterprise wasn’t abandoned but approached differently, and share what they’ve learned about the high-performing, change-agent leaders drawn to their work. They discuss prioritizing community needs over “efficient” scaling, maintaining integrity by pricing for the time real transformation requires, and measuring energy through HRV data while using “warm data” from somatic experience. They close with upcoming unknowns, including launching a certification, moving to annual commitments in the community, and allowing growth to unfold at its natural pace.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Burnout As Signal00:35 Founder Update And Pivot04:15 Energetic Literacy Basics05:17 Unknown One Finding The Who07:34 Leaving The Convincing Loop11:06 Unknown Two Finding The Words18:19 Unknown Three Regenerative Money23:17 Knowns The Leader Archetype30:11 Language Balance And Momentum32:46 Pricing For Human Depth37:21 Integrity And Long Game39:59 No Magic Wand Fixes42:30 Melting the Grind43:25 Certification Launch Unknowns44:53 Growing Without Sales Machine46:22 Annual Commitment Shift49:46 Letting Growth Be Natural53:54 Enterprise Comes to You55:24 Energy Data and HRV Trends58:31 Kristi Commitment Drivers01:04:29 Leader Attunement in Practice01:06:49 Environment and Baseline Boost01:11:38 Commitments and Closing

Join us for an in-depth conversation with Bristol Baughan, an Emmy-winning and Oscar-nominated film producer, leadership coach, and founder of the Regenerative Media Lab. Bristol shares her personal journey towards aligning with her inner energy, the story behind discovering the concept of 'regenerative,' and how it has influenced her life and work. This episode explores the intersection of soul and soil, the importance of listening to our body's signals, and the courage needed to embrace periods of quiet and inactivity. Tune in for inspiring insights and real-life stories that offer a pathway to creating a more life-affirming future.FOLLOW US!IG: https://www.instagram.com/sorce.io/YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGwSpotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9YyApple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/SHOWNOTES:00:00 Introduction to The Practice Podcast00:39 Special Guest: Bristol Baughan02:08 The Concept of Regeneration02:50 Personal Journey and Reflections06:51 The Importance of Letting the Soul Lay Fallow09:42 Moving to the Azores16:51 Trusting Aliveness and Making Decisions24:28 Balancing Ambition and Inner Peace30:12 Aligning with Your Values31:11 The Importance of Vitality31:36 Embracing Diversity in Design32:32 Understanding Your Purpose34:04 The Role of Ambition36:14 Living with Integrity38:38 The Concept of Regenerative Living39:56 Balancing Ambition and Service44:11 Practical Steps Towards Regeneration55:00 The Power of Kindness and Patience56:49 Final Reflections and Gratitude