Episode 186: How to Lose Belly Fat After 40 (The Real Reason It’s Not Working)

If you’re over 40 and feel like your body just doesn’t respond the way it used to… you’re not crazy.You’re just using the wrong playbook.In this episode, Funk Roberts breaks down the real reason belly fat gets harder to lose after 40 and it’s not just about calories.It’s about hormones, muscle loss, insulin resistance, stress, and sleep.You’ll discover why the old methods like eating less, running more, and cutting carbs stop working—and what you need to do instead to finally burn belly fat, boost testosterone, and rebuild your body the right way.This is a deep dive into the science + strategy behind fat loss for men over 40… with a clear, no-BS plan to get results.Join The FREE Men Over 40 Virtual Health SummitIf you’re serious about transforming your health…👉 Join the FREE Ultimate Men Over 40 Health Summit100+ expert speakersCovers testosterone, fat loss, sleep, mindset, recovery, and moreDesigned specifically for men 40, 50, 60+🔗 Register FREE :👉 https://www.menover40healthsummit.comWhat You’ll Learn in This EpisodeWhy belly fat after 40 is a hormonal problem, not just caloriesThe 5 real causes of stubborn belly fat in men over 40The difference between subcutaneous fat vs visceral fat (and why it matters)How low testosterone leads to fat gain and muscle lossWhy insulin resistance is one of the biggest hidden issuesHow chronic stress and cortisol are destroying your resultsThe truth about sleep and fat lossWhy most men fail with cardio and dietingThe #1 metabolic tool for fat loss: muscleThe exact rules to burn fat, build muscle, and reclaim your healthThe Biggest Mistakes Men Over 40 MakeDoing too much cardioEating too little and starving your bodyIgnoring strength trainingAccepting poor sleep as “normal”Training without a structured planLiving in constant stressRelying on supplements instead of fixing lifestyleChapters00:00 - Introduction to the Over 40 Alpha Podcast00:58 - Understanding Belly Fat After 4003:36 - The Ultimate Men Over 40 Health Summit04:32 - The Science Behind Belly Fat10:10 - Physiological Changes and Aging13:50 - The Role of Testosterone16:08 - Lifestyle Changes to Support Hormones18:16 - Improving Insulin Sensitivity21:43 - Taking Inventory of Your Lifestyle21:48 - The Importance of Muscle for Blood Sugar Control22:31 - Understanding Cortisol and Its Effects24:18 - Managing Chronic Stress for Better Health26:44 - The Role of Muscle Mass in Aging29:59 - Common Mistakes in Weight Loss Strategies34:30 - The Critical Role of Sleep in Health38:45 - Five Essential Rules for Losing Belly Fat

Finding a deep emotional reason to change won't save you when stress hits hard. The only thing that guarantees transformation when motivation fades is making the hard decision to take radical ownership of everything in your life.In this episode, I break down exactly why relying on motivation keeps you stuck in a cycle of failure and how shifting to a mindset of radical ownership gives you your power back.I used to preach that your why should make you cry, but I realized that emotional reasons crumble the moment you get tired or busy.Tune in to learn about the seven specific codes of ownership that allow you to stop making excuses and start building the consistency required to be an Alpha OG.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVGSubscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685Timestamps:00:00 - Introduction04:26 - My rock-bottom story and the excuses I used09:53 - What radical ownership really means17:15 - Why your "why" matters less than ownership24:04 - The power of ownership in everyday life28:16 - The freedom in facing the truth33:03 - Seven radical ownership codes explained34:01 - Code 1: No fault, still mine36:56 - Code 2: Excuses are theft39:36 - Code 3: Own the moment42:45 - Code 4: Energy is my job45:23 - Code 5: Standards over feelings47:38 - Code 6: If I don't own it, I can't change it49:06 - Code 7: The mirror doesn't lie51:21 - Your 7-day ownership assignmentMentioned in the Episode:90-Day Swole and Shredded Challenge and the Alpha Mindset Academy: https://over40shred.com/ss90vipJOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for 40+ men✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.comYour support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685Connect with Funk Roberts:- Website: https://www.over40alpha.com/- Instagram: https://www.instagram.com/funkrobertsfitness- Facebook: https://www.facebook.com/funkrobertsfitness- Funk’s Book: www.over40meals.com

I carried a weighted vest on my brain every single day until one simple practice pulled me out of anger, anxiety, and survival mode for good. Gratitude became my secret weapon, my Vitamin G, and fifteen years later it still keeps me calm, dangerous, and unbreakable no matter what chaos shows up.In this episode I walk you through exactly how I went from bitter and numb at 40 to the calmest, most focused leader I’ve ever been. You’ll hear the science on why gratitude crushes cortisol, fixes sleep, protects your heart, and turns you into the man your family actually wants to follow. Plus I hand you the dead-simple step-by-step system I use every morning so you can start tomorrow and feel the shift fast.This one practice changed everything for me and thousands of brothers in the program. Grab a pen, brother, because your nervous system needs Vitamin G.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Introduction02:01 - My gratitude origin story07:13 - Implementing gratitude in daily life15:59 - Understanding negative bias20:28 - The science behind gratitude22:06 - Brain and mindset benefits of gratitude30:49 - Gratitude for heart health and sleep33:04 - How to implement gratitude daily42:44 - Step 1: Write it down on paper52:24 - Step 2: Ask, Why does it matter to you?53:48 - Step 3: Turn gratitude into fuel56:29 - Gratitude journal + free 21-day challenge1:00:35 - Final thoughts and encouragementMentioned in the Episode:Alpha Mindset Gratitude Journal + FREE 21-Day Vitamin G Challengehttps://over40alphacoffeeshop.com/alpha-mindset-academy-gratitude-journal/ JOIN THE BROTHERHOODYour nervous system is either working with you or against you. The Over 40 Alpha program gives you the exact system to manage stress, build mental resilience, and show up as the man you're supposed to be.✅ Follow-along metabolic workouts (20-30 minutes, 3-4x per week) ✅ Mental recovery protocols (breathwork, meditation, gratitude) ✅ Sleep and stress management systems ✅ Weekly live coaching calls with me ✅ A brotherhood of 15,000+ men getting real resultsStart your transformation today for just $1: https://www.over40alpha.comYour support of the Over 40 Alpha Podcast helps change lives, one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com

That feeling of being tired, soft, and weak isn’t just “getting older”. It’s a silent signal that your master male hormone is in trouble. I know because my own fire was almost completely gone when I discovered my testosterone had plummeted to the level of a 90-year-old man.In this solo episode, I share my personal story of hitting rock bottom with a testosterone score of 189 ng/dL and the exact natural blueprint I used to get it climbing to 790 ng/dL in just six months. I break down what life feels like on both sides of the hormonal spectrum, from the brain fog and belly fat of low T to the clarity, energy, and power of an optimized man.This is the raw truth about what’s robbing modern men of their vitality and the simple, powerful steps you can take to reclaim your edge.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Introduction01:26 - How a T-score of 189 changed my life08:15 - A look inside the Over 40 Alpha program14:14 - Understanding testosterone26:32 - How testosterone is made in your body35:04 - Life with low T vs high T53:08 - The importance of sleep and recovery54:36 - Boosting confidence with high testosterone1:01:44 - Health dangers of low testosterone1:07:18 - The six silent testosterone killers1:21:41 - Five proven ways to naturally raise testosteroneMentioned in the Episode:Use code FUNK10 at checkout for 10% off the supplementsAlpha Premium Test Boost (Medical-grade testosterone support) https://over40alphacoffeeshop.com/product/alpha-premium-test-boost-medical-grade/Alpha Test Enhance (Natural testosterone support for men over 40)  https://over40alphacoffeeshop.com/product/alpha-test-enhance-natural-testosterone-support/ Magnesium Glycinate (For deeper sleep, recovery, and hormone balance) https://over40alphacoffeeshop.com/product/magnesium-glycinate/ Alpha Zone Testosterone Home Testing Kit https://mylabsdirect.com/product/funk-roberts/ JOIN THE BROTHERHOODYour testosterone levels are declining every single day you wait. The Over 40 Alpha program gives you the exact system I used to go from 189 to 790 ng/dL naturally.✅ Follow-along metabolic workouts (20-30 minutes, 3-4x per week)✅ Meta test boost nutrition (the testosterone diet)✅ Sleep and recovery protocols that actually work✅ Weekly live coaching calls with me✅ A brotherhood of 20,000+ men getting real resultsStart your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps change lives, one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com 

The real story behind fitness success isn’t just muscle or money; it’s resilience. John Rowley’s journey proves that no setback, no loss, and no crisis can stop a man who chooses to rise again.In this legacy series, I sit down with John, a fitness pioneer, entrepreneur, bestselling author, and one of the most influential figures in the heyday of online fitness, to uncover his powerful story of near-death survival, massive business wins and losses, and his unshakable return to serving with integrity, faith, and purpose.This is more than an interview. It’s an inspiring look at how true legacy is built on resilience, service, and never giving up.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Intro02:59 - John Rowley’s legacy in online fitness09:35 - How John got started in the fitness industry22:01 - Heart surgery, septic shock, and battling cardiac depression29:18 - Faith, resilience, and rebuilding life with purpose37:22 - Surviving the 2008 crash43:34 - The “heyday” of online fitness and why it needs to return47:56 - How the industry has changed today53:33 - New tea company venture and Thailand connectionJOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for men 40+✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with John Rowley:- Website: https://johnrowley.net/ - Facebook: https://web.facebook.com/JohnRowleyOfficial/ Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com

Loneliness and emotional isolation are crushing men over 40 today, stealing health, purpose, and connection. Too many are left stuck after divorce, heartbreak, or the loss of a partner, unsure how to rebuild relationships or even where to begin.In this episode, I sit down with Kavita Ajwani, one of the world’s most trusted dating psychologists and human behavior specialists, to uncover what’s really holding men back and how to move forward with confidence, integrity, and self-respect.This conversation will challenge the way you see dating, relationships, and connection, and give you the tools to stop letting heartbreak and emotional repression control your life.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Intro05:26 - Kavita’s journey into helping men find love and confidence07:04 - Patterns men repeat after divorce or loss12:07 - First steps before jumping into dating again14:10 - Overcoming fear and failure in relationships19:53 - Why men are lonelier than ever22:37 - Steps to break out of isolation30:50 - Vulnerability as a strength and not a weakness38:15 - All about Kavita’s program42:57 - Heartbreak, rejection, and the toll on your health48:03 - Why pride and presentation matter52:10 - The impact of smiling and dating on TV shows58:03 - Kavita's special free masterclass offer for the audienceJOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for men 40+✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with Kavita Ajwani:- Website: https://go.dashingdate.com/home - Instagram: https://www.instagram.com/dashingdate/ - TikTok: https://www.tiktok.com/@dashingdate Free Masterclass “To Be Desired”: DM “Funk Roberts” on Instagram https://www.instagram.com/dashingdate/ Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com 

Resistance bands aren’t just for warmups or rehab. They can be the secret weapon for hypertrophy, functional strength, and joint-friendly training that keeps you performing at your best, no matter your age. In this episode, I break down why bands aren’t second-tier equipment, but a powerhouse tool that can rival dumbbells and barbells when used correctly.I’ll show you how bands challenge your stabilizers, force you to control every rep, and let you train all planes of motion in ways weights simply can’t. This conversation is especially important for men over 40 who want to keep building muscle while staying pain-free and athletic for life.Train smarter anywhere with my official Funk Roberts Resistance Bands. Grab yours today and get 10% off with code Podcast10 at https://funksupplementshop.com/product-category/resistance-bands/ Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Intro04:16 - Functional training and why it matters most now10:52 - Characteristics of functional movement14:45 - Ground reaction force and athletic power20:35 - Integrated movement patterns22:16 - Constant tension through the full range of motion24:48 - Deceleration and force control benefits26:43 - Stability, mobility, and joint protection with bands33:22 - What makes band training super effective36:36 - Benefits of resistance bands for home gyms39:33 - Maximizing muscle recruitment with bands46:06 - Common mistakes with resistance bands53:17 - Advanced band setups and exercises1:00:18 - How to progress and keep challenging yourselfJoin My FREE 28-Day Resistance Band Shred:Build lean muscle while burning fat in the comfort of your home with resistance bands absolutely free: https://funkroberts.clickfunnels.com/free-28-day-resistance-band-shred62087683 JOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for men 40+✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com

No pill, surgery, or supplement can do what regenerative stem cells are doing for recovery, inflammation, and aging right now.I brought on Dr. Joy Kong, one of the most respected experts in stem cell therapy, a triple board-certified anti-aging doctor, and founder of Chara Health, to have this conversation every man over 40 needs to hear. She’s training doctors worldwide and has been named Stem Cell Doctor of the Year.We talked about what stem cells are, why your body stops healing the way it used to, and what options we now have to regain energy, brain sharpness, libido, and joint strength without drugs or invasive procedures.This might be the episode that gives you your edge back.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Intro06:10 - What are stem cells?10:17 - Why stem cells are crucial as you get older14:24 - Connection between stem cells and your immune system17:24 - Can you naturally increase your own stem cells?20:59 - Can stem cells help with cancer?23:22 - Why you need to pay attention to stem cells29:11 - Why most doctors are way behind on stem cell therapy33:36 - Best sources of stem cells (and which ones to avoid)45:43 - What it’s like to get stem cell therapy52:36 - How long results last and how often you should go56:07 - The most common reasons older men get stem cell therapy58:03 - How much does stem cell therapy actually cost?1:01:50 - Dr. Joy’s CharaOmni skincare innovationJOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for men 40+✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with Dr. Joy Kong:- Website: https://www.charahealth.com/ - Website: https://joykongmd.com   - Instagram: https://www.instagram.com/dr_joy_kong/ - Facebook: https://www.facebook.com/stemcelldrjoy/ - YouTube: https://www.youtube.com/@joykongmd Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com

Sleep deeper, recover faster, and burn fat overnight—use code FUNK10 now at https://funksupplementshop.com/ The fitness world today feels polished and perfect, but real strength was forged in garages with rusty weights and a warrior mindset. That raw, underground power is what built legends.I sat down with Zach Even - Esh, a true icon, the founder of The Underground Strength Gym, and one of the OGs who laid the foundation for the raw, garage-style training that changed the game.While most gyms were getting softer, Zach Even - Esh was welding the bars himself, dragging radiators through alleys, and flipping tires caked in grease, on purpose.This episode takes us right to the raw roots of the underground strength movement. We’re talking stone-lifting, backyard beatdowns, and no-BS coaching that built unshakable toughness in athletes… and in life.You’ll hear how Zach helped shape one of the most authentic eras in strength history, and why his style still hits harder today than ever before.This one is for the coaches, creators, and anyone who believes hard work should hurt a little.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/ Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG Subscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 Timestamps:00:00 - Introduction06:18 - The bodybuilding origin story and training in the 80s and 90s14:02 - Transition to Underground Strength movement18:12 - The "idiot" feedback on unconventional training methods29:00 - Building the Underground Strength Gym33:28 - Learning online business and creating the first eBook38:46 - Making $1000 a day online in the golden era45:07 - The rise and fall of affiliate marketing and ClickBank55:14 - The value of structured programs57:22 - His #1 program and why it still hits1:03:47 - The "Wu-Tang Clan" of fitness1:07:35 - Connections with Joe DeFranco and Smitty Diesel1:14:36 - Honoring the pioneers who shaped underground fitnessThis Episode Is Part of Our Legacy SeriesWe’re honoring the ones who did it before the hashtags.The ones who trained before content was a thing.Zach Even - Esh isn’t just a pioneer; he’s the underground pulse that still fuels real training today. He built strength. He built character. He built a movement.JOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for men 40+✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 Connect with Zach Even - Esh:- Website: https://zacheven-esh.com/ - YouTube: https://www.youtube.com/@ZEvenEsh - Facebook: https://www.facebook.com/ZachEvenEsh - Twitter (X): https://x.com/zevenesh - Instagram: https://www.instagram.com/zevenesh/ - The STRONG Life Podcast: https://podcasts.apple.com/us/podcast/the-strong-life-podcast-with-zach-even-esh/id740235285 Connect with Funk Roberts:- Website: https://www.over40alpha.com/ - Instagram: https://www.instagram.com/funkrobertsfitness - Facebook: https://www.facebook.com/funkrobertsfitness - Funk’s Book: www.over40meals.com 

Nobody was teaching us how to do it. We just figured it out—and Vince Del Monte was the one paving the path.Before social media exploded. Before influencers were a thing. Before the fitness coaching space became saturated with copycats and hype… Vince was already 10 steps ahead.He wasn’t just putting out fitness programs—he was building a real business. He helped birth the era of online fitness as we know it.From Skinny Vinny to a 7-figure mentor, Vince is one of the most important figures in the digital fitness revolution. He brought structure, soul, and serious dollars to a wild frontier—and helped a generation of coaches, including myself, find their voice and build their legacy.This episode is pure gold if you care about building something that lasts in a noisy world. Vince opens up about the real story behind No Nonsense Muscle Building, how affiliate marketing created an empire, and what the future looks like now with AI knocking at the door.If you're feeling lost in today’s algorithm-choked online world, this conversation is the roadmap back to purpose, longevity, and doing it right.Let’s dive in.Enjoy the episode:Listen to This Episode on Your Favourite Podcast Channel:https://over40alphapodcast.com/ Subscribe and Listen on Spotify https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVGSubscribe and Listen on iTunes https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685Timestamps00:00 - Introduction06:27 - From distance runner to personal trainer to top gym salesman09:55 - Discovering internet marketing and ebooks12:30 - The birth of No-Nonsense Muscle Building17:41 - His first years of internet marketing24:45 - How he scaled through customer feedback and product layering28:38 - Behind the scenes of early affiliate marketing33:11 - When the affiliate game got cutthroat—and why Vince pivoted36:11 - The pivot to branding and YouTube’s golden days41:48 - How Vince is using AI to 10X his coaching productivity44:56 - The 10/80/10 method to stay human while using AI48:55 - Vince’s vision for personal AI coaches50:41 - Why community and collaboration are irreplaceable53:45 - The Legacy Guitar: giving Vince his flowers🎸 This Episode Is Part of Our Legacy SeriesThis series is my way of honoring the legends—those who laid the foundation for online fitness between 2006 and 2013. Vince Del Monte is a cornerstone of that era. His impact still echoes across the industry.He didn’t just build muscle. He built a movement.🔥 JOIN THE BROTHERHOOD 🔥If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Designed for men 40+✅ Strength-based workouts + flexible nutrition✅ Live coaching and support✅ Real men. Real growth. Real brotherhood.👉 Start your transformation today for just $1: https://www.over40alpha.com Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.Please Review and Share the Podcast Here:Drop that 5-star review.https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685Connect with Vince Del Monte:- Website - https://vincedelmonte.ca/ - Instagram - https://www.instagram.com/vincedelmonte - YouTube - https://www.youtube.com/@VinceDelMonte - Podcast - https://podcasts.apple.com/us/podcast/the-vince-del-monte-podcast-show/id1307123574 Connect with Funk Roberts: Website -  https://www.over40alpha.com/Instagram - https://www.instagram.com/funkrobertsfitnessFacebook - https://www.facebook.com/funkrobertsfitnessFunk’s book ‘Nutrition for Men Over 40’ - www.over40meals.com