Practically Using Reports, Campaigns, and Attribution Models

Hear how Billy found his way through content, strategy, technology and agencies to the world of nonprofit marketing advice.  His insights through this journey will encourage you configure your organization for ongoing excellence and future success. 

John shares some of his journey and what got him interested in the nonprofit space as well as lessons learned from starting a mobile giving platform and seeking greater significance than any career could provide.

Billy and John Discuss Harvard's Post Pandemic Marketing Truths numbers 6 through 10.6. Old truth: Relationships matter.New truth: Relationships are everything.7. Old truth: Agility is a technology process.New truth: Agility is a modern marketing approach.8. Old truth: Your brand should stand behind great products.New truth: Your brand should stand behind great values.9. Old truth: You need the right tech stack to drive modern marketing success.New truth: You need the right balance of factors (including your tech stack) to drive modern marketing success.10. Old truth: Marketing is important for growth.New truth: Marketing is at the center of the growth agenda for the full C-suite.

the TMCP crew discusses Truths 1-5 of Harvard Business Review's 10 Post-Pandemic Truths.1. Old truth: Marketing begins with knowing your customer.New truth: Marketing begins with knowing your customer segment.2. Old truth: You are competing with your competitors.New truth: You are competing with the last best experience your customer had.3. Old truth: Customers hope you have what they want.New truth: Customers expect you to have exactly what they want.4. Old truth: Courting customers is just like dating.New truth: Courting customers is just like online dating.5. Old truth: Customers must sit at the heart of your marketing strategy.New truth: Customers must sit at the heart of your customer journey. Listen to the TMCP hosts discuss how to interpret these new truth's thought the lens of a nonprofit as well as what it means for your strategy today and in the future.https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

Billy and John discuss how nonprofits can harness the power of Loyalty strategies to deepen and improve the relationships with constituents.  By thinking creatively about how to partner with businesses and leveraging our innate psychology triggers to drive behaviors, loyalty can accelerate relationships and engagement for your organization.

the TMCP crew discuss building a plan to handle social media during a crisis.  They discuss routing, responses, stopping auto-posting, content preparation, listening and measurement strategies to ensure your organization serves your constituents well and emerges from the crisis.

The TMCP crew discusses burnout and how to avoid it, recover from it, and help both internal and external stakeholders. Ensure you're operating at your best potential at all times and care for those experiencing challenges with today's podcast.

Billy and John discuss Engagement and the evolving definition of what it means to engage and how the lens of the listener dictates the definition. 1. Generational Definitions of Engagement2. The Meaning of Social Impact 3. How Nonprofits can Improve the Sophistication and Outcomes of Their Engagement

The Mission Critical hosts discuss using data to make decisions starting with simple event-based reporting and moving up the sophistication curve to multi-touch attribution.  They will define and give real-life examples of:Event-Based ReportingCampaign / Omni-Channel ReportingFixed Attribution ModelsFirst TouchLast TouchEvenly-Weighted Touch (no Invisible touch model)Multi-Touch Custom Attribution Models

Billy and John talk about social media tips, tricks, and strategies covering key topics like:social listening vs. monitoringengaging on owned channels and finding conversationspublishing with cohesion across your campaignscapturing social identities and matching them with known constituentssocial sign-on techniquesand a couple of power-user tips to ensure your keeping your data clean and reliable