How MrBeast and Alex Cooper Built $200M Creator Empires: Consistency, Hooks, and the Early Adopter Edge with Dom Domasky and Julie Lokun

Join Us LIVE at Cre8tive Con and Save $50 with code KWIK50 at checkout www.cre8tivecon.com One dropped out of college; one walked away from a media giant. Together, they have built creator empires worth over $200 million. In this high-impact episode of The Creative Entrepreneur, hosts Julie Lokun and Dominick Domasky break down the psychological "hooks" and relentless consistency behind the world’s most successful creators: Jimmy Donaldson (MrBeast) and Alex Cooper (Call Her Daddy). Whether you are building a boutique brand or scaling a media powerhouse, the blueprint remains the same. We explore how MrBeast treats every YouTube upload like a Super Bowl halftime show—averaging 100 million views per video—and how Alex Cooper turned intimate conversations into a $60M+ Spotify windfall. Inside the Episode: The Power of the Hook: Why your first 5 seconds determine your next 5 years. Consistency vs. Virality: Analyzing MrBeast’s decade-long "grind" before the millions arrived. The Early Adopter (or "Adapter") Debate: How to identify the next big platform (TikTok, AI, or Podcasting) before the crowd arrives. The "Football Widow" Strategy: A special Jules’ Rules segment on balancing high-performance business with family life and personal time. The GaryVee Connection: Why Gary Vaynerchuk’s "Education-First" model is the third pillar of creator success. Featured Thought Leaders: Alex Cooper: Host of Call Her Daddy MrBeast (Jimmy Donaldson): The King of YouTube Gary Vaynerchuk: CEO of VaynerMedia Location Highlight: Recorded at the Cre8tive Con headquarters, serving the global entrepreneur community with high-impact networking and strategic business growth. Join the AMPED Community Don't build in isolation. Join AMPED, our exclusive online community hosted by Brian P. Swift. We meet monthly to curate thought leaders and offer high-impact networking opportunities for creators and entrepreneurs. www.cre8tivecon.com/amped Cre8tive Con & The Creative Entrepreneur Podcast: Expert FAQs About Cre8tive Con What is Cre8tive Con and where is it located? Cre8tive Con is the premier business and networking expo for creative entrepreneurs, authors, and media professionals. The 2026 conference is held at the historic InterContinental Chicago Magnificent Mile on Michigan Avenue. It serves as a high-energy "profit center" where innovators learn to monetize their craft through podcasting, publishing, and public speaking. Who should attend Cre8tive Con 2026? The event is designed for creative entrepreneurs, freelancers, coaches, and content creators who want to scale their brand. Whether you’re an author looking for a book signing opportunity, a podcaster wanting to use our Podcasting Lab, or a business owner seeking high-impact networking, Cre8tive Con provides the tools to turn visibility into revenue. What unique experiences are offered at the conference? Beyond the main stage, attendees can access the Cre8tive Concourse featuring: Media Alcove: For content creation and interviews. Headshot Headquarters (Floor 5): Professional branding photography. Pitch Sessions: A gamified experience in the Grand Ballroom where you can pitch live to experts for a chance to win a guest spot on a top-ranked podcast. MicroCon: Hands-on intensives in the Streeterville Room focusing on AI, monetization, and 2026 media strategies. About the Founders: Julie Lokun & Dominick Domasky Who is Julie Lokun, JD? Julie Lokun is a best-selling author, media strategist, and the CEO of The Mediacasters. With a background in law and journalism, she specializes in helping entrepreneurs anoint and point their strategic growth. She is a contributor to Entrepreneur Magazine and hosts podcasts ranked in the top 1% globally, including Obsessed and The Creative Entrepreneur. Who is Dominick Domasky? Dominick Domasky is a renowned author, motivational speaker, and founder of Motivation Champs. Known for his "masterclass in resilience," Dominick helps others turn their life stories into published works. He has authored several books, including Don’t Double Bread the Fish and The Journey of a Grunt, and is a co-founder of Cre8tive Con. The Creative Entrepreneur Podcast What is the Creative Entrepreneur Podcast about? Hosted by Julie Lokun and Dominick Domasky, the show is a powerhouse for Business News, growth strategy, and monetization. It consistently ranks #1 on Apple Podcasts under Business News. The show features deep dives into creator empires like MrBeast and Alex Cooper, offering actionable blueprints for listeners to build their own $200M brands. How can I become a guest on the podcast? One of the most exclusive ways to secure a guest spot is by participating in the Pitch Sessions at Cre8tive Con. The winner of these sessions earns a coveted interview on the show to share their story with a global audience of high-level entrepreneurs. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join US LIVE AT CRE8TIVE CON : www.cre8tivecon.com Are you ready to join the 40% of Americans turning their passion into a paycheck? Welcome to the Creative Entrepreneur Podcast. If you’ve ever wondered how to transition from a dreamer to a Creative CEO, this episode is your blueprint. Your hosts, Julie Lokun and Lauren Erickson (the "Homegirls" of business growth), break down the exact framework needed to build a brand that resonates and a business that scales. In today’s market, being "talented" isn't enough. You need a Unique Selling Proposition (USP) and a strategy to monetize your ideas. Whether you are looking for a business mentor near you or trying to master digital marketing for creators, we are diving deep into the "Mediacaster" method of building industry authority. What You’ll Learn: Identifying Your Unique Value Proposition: How to stand out in a saturated digital landscape. Side Hustle to CEO: The step-by-step transition to building a sustainable creative business. Monetization for Creators: Practical ways to turn your art into multiple revenue streams. Brand Messaging: How to craft a story that attracts your "Creative Elite" audience. Free Entrepreneur Resources: How to leverage Score.org for expert business mentorship and local growth. Episode Timestamps 00:00 - Introduction: Why 2026 is the year of the Creative Entrepreneur. 05:30 - Defining your Unique Selling Proposition (USP). 12:15 - The Side Hustle Statistics: Why 40% of the workforce is shifting. 18:45 - How to find a business mentor and use free resources. 25:10 - Monetizing creative passions: From "Audiocasters" to high-ticket offers. 32:00 - Joining the Creative Elite community. Connect & Scale Your Business Official Website: Big Better Brand – Start your journey here. Join the Community: (11) CRE8TIVE CON | Facebook– Free for a limited time! Upcoming Event: Cre8tive Con – Create a buzz for your brand. The Book: Audiocasters: How to Launch, Market, and Monetize Your Podcast. Buy it on Amazon! Free Resource: Get expert business mentorship at Score.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN DOM AND JULIE LIVE AT CRE8TIVE CON IN CHICAGO AND SAVE $50 with code KWIK50 at CHECKOUT! www.cre8tivecon.com Is burnout holding you back from your creative potential? As we kick off 2026, the pressure to "do it all" is at an all-time high. In this episode of The Creative Entrepreneur Podcast, we sit down with Michael Mannix, co-founder of Unparalleled Performance and author of the number one bestselling book, The Five Ls: The Gift of a Balanced Life. Mike brings 30 years of high-level corporate experience—including executive board membership for a global BPO—to help entrepreneurs and leaders find resilience through a science-supported framework. Whether you are a business owner in Chicago or a creative professional working globally, this episode provides the roadmap to stop "chasing the dollar" and start changing your life. In This Episode, We Discuss: The Science of Disconnecting: How an "Attitude of Gratitude" releases oxytocin (the happy hormone) to physically change your brain chemistry. The Oxygen Mask Theory: Why self-love is a selfless act and why you are no good to your business or family until you take care of yourself first. The 5 Ls Framework: A deep dive into Love, Laughter, Labor, Leisure, and Leave. Leaving the Corporate Grind: Mike shares the raw story of walking away from a 22-year career during a global pandemic to pursue his purpose. Legacy & Success: A moving tribute to Mike’s father and how a line of hundreds at a funeral redefined what "success" actually looks like. The 2026 Success List: Why you should ditch New Year’s resolutions for a "Success List" that includes things you need to stop doing. The Five Ls Breakdown: Love: It starts with self-love; without it, all else fails. Laughter: Don’t take yourself too seriously—manage stress through positive thinking. Labor: Finding passion and purpose in your work to stay mentally and physically healthy. Leisure: Recharging your "internal battery" with the same urgency you charge your phone. Leave: The power of walking away from what no longer serves you to embrace positive change. Key Quotes from Mike Mannix: "Your company is going to go on without you. If you put yourself in the hospital because you didn't take time for yourself, the world keeps spinning. Plan your time. You are worth it." "The true measure of success is gauged by the amount of lives that you touch and lead for the better." Resources Mentioned: Book: The Five Ls: The Gift of a Balanced Life (Available on Amazon and Barnes & Noble) Website: UnparalleledPerformance.com – Take the Free Self-Assessment to see which of your Ls are out of balance! Upcoming Event: Catch Jim Kwik at Creative Con this February in Chicago! Connect with Mike Mannix: LinkedIn: Michael Mannix Instagram/TikTok/X: @UnparalleledPerformance Connect with The Creative Entrepreneur: Subscribe & Review: If this episode helped you, please leave us a 5-star review on Apple Podcasts! Creative Fridays: Follow Dom’s lead and schedule your creative deep-work time every Friday. What L are you focusing on this week? Reach out to us on social media and let us know! FOLLOW US on INSTAGRAM @cre8tivecon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us In Chicago For The Premeire Business Conference Featuring Jim Kwik, David Meltzer, James Orsini and More!    www.cre8tivecon.com What if the story you’ve lived is the key to your authority, visibility, and next level of business growth? On this episode of The Creative Entrepreneur Podcast, hosted by Julie Lokun, JD, founder of Cre8tive Con, and co-hosted by Dominick Domasky, CEO of Media Champs Publishing and COO of Cre8tive Con, listeners are introduced to Porsche Mysticque Steele, an award-winning book coach, TEDx speaker, and independent publishing expert who works with entrepreneurs in Chicago and across the United States. Porsche Mysticque Steele shares her powerful journey and explains how books saved her life—and later became the foundation of a thriving business helping entrepreneurs, speakers, authors, and executives turn lived experience into authority-building books and paid speaking opportunities. CONNECT WITH PORSCHE MYSTIQUE STEELE HERE:  www.porschesteele.com Julie Lokun guides a deeply human conversation about storytelling as both healing and strategy, while Dominick Domasky adds a publisher’s insight into why books remain one of the most effective credibility tools for business owners and thought leaders in competitive markets like Chicago. #findbobbyflay What You’ll Learn in This Episode: How entrepreneurs use storytelling to build trust and authority Why writing a book positions business owners as industry experts The concept of story architecture and how it shapes books and keynote talks How publishing a book transforms the author during the process How Chicago entrepreneurs get booked on stages and panels Why strategic networking—not transactional pitching—opens doors How to turn pain into profit without exploiting your story This episode reflects the mission behind Cre8tive Con, a Chicago-based entrepreneurship conference designed to help founders, creatives, and business leaders amplify their voice, elevate their ideas, and build powerful relationships. Whether you’re a Chicago entrepreneur, coach, consultant, author, or speaker—or a business owner looking to expand nationally—this episode delivers practical insight, inspiration, and a clear framework for building authority through storytelling. FAQS Where was this episode of The Creative Entrepreneur Podcast recorded? This episode of The Creative Entrepreneur Podcast was recorded by the Chicago-based team behind Cre8tive Con and features national thought leaders discussing entrepreneurship, storytelling, and business authority. Who is the guest on this Chicago-based entrepreneurship podcast episode? The guest on this episode is Porsche Mystique Steele an award-winning book coach and TEDx speaker who works with entrepreneurs in Chicago and across the United States to turn personal stories into books, stages, and authority. What can Chicago entrepreneurs learn from this episode? Chicago entrepreneurs will learn how storytelling, publishing a book, and strategic networking can help build credibility, land speaking opportunities, and grow a personal brand in competitive business markets. How does Cre8tive Con support Chicago entrepreneurs and business owners? Cre8tive Con, based in Chicago, supports entrepreneurs through conferences, podcasts, and media platforms that amplify voices, elevate ideas, and create meaningful connections with industry leaders. Why are books important for Chicago business leaders and speakers? Books help Chicago business leaders establish authority, differentiate themselves in crowded markets, and attract speaking engagements, media opportunities, and high-value clients. What is story architecture and how does it apply to entrepreneurs in Chicago? Story architecture is a strategic approach to shaping personal experiences into compelling narratives that support branding, speaking, and publishing. Chicago entrepreneurs use story architecture to create books and talks that resonate locally and nationally. How can Chicago entrepreneurs get booked on speaking stages? Chicago entrepreneurs can get booked on stages by combining a clear message, a published book, and strong relationships within entrepreneurial communities, conferences, and events like Cre8tive Con. Is The Creative Entrepreneur Podcast relevant beyond Chicago? Yes. While hosted by a Chicago-based team, The Creative Entrepreneur Podcast reaches entrepreneurs, authors, and speakers nationwide and internationally through major podcast platforms. How can business owners connect with Porsche Mysticque Steele after this episode? Business owners can connect with Porsche Mysticque Steele through the links provided in the episode show notes to explore book coaching, publishing strategy, and speaking development services. Who should listen to this episode of The Creative Entrepreneur Podcast? This episode is ideal for entrepreneurs, coaches, consultants, authors, and speakers—especially those in Chicago—who want to turn their story into a credibility-building business asset. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Dom and Julie Live in Chicago! Save $50 TODAY at checkout by using the code KWIK50. www.cre8tivecon.com While Dominick on assignment, Julie is taking the mic and talking all things New Years, burnout and goals. Happy New Year from your favorite entrepreneurs, Dom and Julie As a creative entrepreneur, you are expected to do everything at once: build the business, stay visible, create content, manage relationships, and still have energy left for your life. In this solo episode of The Creative Entrepreneur Podcast, Julie Lokun, JD breaks down why this approach leads to burnout and how intentional goal setting can change everything. Julie shares her personal shift away from traditional New Year’s resolutions and toward a more sustainable model built on clarity, energy protection, and aligned growth. This episode is designed for entrepreneurs, creatives, founders, and thought leaders who want to scale their impact without sacrificing joy, health, or meaning. Intentional Goal Setting for Creative Entrepreneurs Instead of setting dozens of goals, Julie explains why choosing one personal goal and one professional goal creates focus, momentum, and peace. She shares how overachievement often disguises exhaustion and why fewer priorities lead to better results. This episode reframes success for creative entrepreneurs by shifting the focus from productivity to intentionality and alignment. How to Protect Your Energy as a Business Owner Julie dives deep into why protecting physical and emotional energy is essential for long-term entrepreneurial success. She discusses learning to say no without overexplaining, choosing rest before resentment, and breaking the myth that exhaustion equals ambition. Creative entrepreneurs will learn why energy management is one of the most valuable business skills they can develop. Building a Business with Aligned Clients and Collaborators On the professional side, Julie shares why she is choosing to amplify fewer voices more powerfully. She explains how working with aligned clients produces exponential results and why success must always be a shared responsibility. This conversation is especially relevant for service-based entrepreneurs, creatives, coaches, and consultants who want deeper impact rather than wider reach. Essentialism and Going Deeper, Not Wider Julie references the book Essentialism by Greg McKeown as a guiding framework for simplifying decisions and eliminating non-essential work. This approach allows creative entrepreneurs to focus on what truly moves the needle in both business and life. Honoring Your Season of Life Rather than putting pressure on a single day or month, Julie encourages listeners to ask a more important question: What season of life am I in? Growth, she explains, comes from integration, not urgency. This perspective is especially helpful for entrepreneurs navigating transitions, burnout recovery, career pivots, or personal challenges. The Proof of Life Concept Julie introduces the idea of creating a proof of life list to recognize resilience. Whether you faced relationship challenges, business setbacks, health issues, or financial uncertainty, surviving counts and deserves acknowledgment. This practice helps creative entrepreneurs build confidence, self-trust, and emotional resilience. Why Relationships Matter More Than Algorithms Julie shares why some of her most meaningful opportunities came from real conversations rather than content creation. By prioritizing relationships over algorithms, she built deeper connections and more sustainable success. This insight is crucial for entrepreneurs who feel drained by social media but still want meaningful visibility. Planning Joy as a Business Strategy Joy is not optional. Julie explains why planning joy on purpose is essential for creativity, clarity, and longevity in business. When joy is not scheduled, stress takes over. Creative entrepreneurs are encouraged to reconnect with curiosity, play, and experiences that restore energy. Resources Mentioned Essentialism: The Disciplined Pursuit of Less by Greg McKeownJim Kwik’s teachings on beginner’s brain and limitless learningCre8tive Con 2025 in ChicagoLearn more at www.cre8tivecon.com This Episode Is For You If You are a creative entrepreneur feeling overwhelmed or burned outYou want to grow your business without sacrificing your well-beingYou struggle with overcommitting and under-recoveringYou want aligned clients and meaningful workYou are ready to choose clarity, focus, and purpose Final Takeaway You are not behind. You are building something meaningful. Success for creative entrepreneurs is not about doing more. It is about doing what matters with intention, alignment, and energy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Us LIVE in Chicago this February: www.cre8tivecon.com In this episode of The Creative Entrepreneur Podcast, Julie Lokun, JD, founder of Cre8tive Con and The Mediacasters, sits down with entrepreneur, publisher, and storytelling strategist Dominick Domasky to discuss business growth, money mindset, and taking calculated risks as an entrepreneur. This conversation explores how community building, storytelling, income-generating activities, and purpose-driven leadership create sustainable business success. Entrepreneurs and creatives will learn how to balance family, revenue, and modern digital tools like AI, podcasting, and video to build authority, scale their brand, and grow a resilient business in today’s digital economy. Julie Lokun and Dominick Domasky share why community building is essential for entrepreneurs and creatives who want to grow beyond isolation. From Cre8tive Con to trusted business networks, success accelerates when founders surround themselves with doers, movers, shakers, and visionaries who are committed to growth and accountability. Dominick explains why storytelling is one of the most powerful branding tools in modern entrepreneurship. By integrating personal stories into business, entrepreneurs create emotional connection, trust, and memorability that set them apart in crowded markets. The conversation also explores work-life balance for entrepreneurs, emphasizing the importance of maintaining family relationships and personal values while pursuing ambitious professional goals. Julie and Dominick reinforce the idea that true success includes both business achievement and a fulfilling personal life. Listeners will learn the importance of incremental growth and building a strong foundation inch by inch, rather than chasing shortcuts or overnight success. This steady approach allows entrepreneurs to create scalable businesses that withstand market changes. Purpose-driven business is another core theme, with Dominick sharing his mission to spread inspiration, positivity, and meaningful impact through content and publishing. The discussion highlights how purpose and profitability can work together to create sustainable revenue and long-term influence. Julie and Dominick also dive into income-generating activities and why entrepreneurs must stay focused on revenue-producing actions while working toward larger visions. This balanced strategy ensures financial stability while allowing room for innovation and expansion. The episode highlights the importance of networking, partnerships, and relationship building as key drivers of business success. Strategic collaborations and authentic connections open doors to opportunities that cannot be achieved alone. Finally, the conversation addresses the necessity of adapting to modern digital tools, including AI, podcasting, and video content. Entrepreneurs who embrace these platforms position themselves as authorities and stay competitive in today’s digital-first business landscape. WE ARE CRE8TIVESwww.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live in Chicago this February! www.cre8tivecon.com What if the most powerful sales lessons did not come from a boardroom, a funnel, or a script but from behind a bar? In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominic Domasky sit down with sales expert and author Neil Rogers for a candid, practical, and deeply human conversation about sales, business, and life. Neil Rogers is the author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar, a book that reframes selling through the lens of hospitality, emotional intelligence, and real human connection. Julie describes the book as dog-eared, underlined, and transformational, not just for business owners but for how we navigate relationships, pressure, and communication in everyday life. This episode is a must-listen for small business owners, entrepreneurs, sales professionals, coaches, consultants, and side hustlers who want to grow revenue without sacrificing authenticity. What You Will Learn in This Episode How hospitality principles translate directly into successful salesWhy reading people is more important than reading scriptsHow to build instant rapport without sounding salesyThe power of remembering names and why it builds trust fastHow bartenders master upselling without pressureWhy organization and time management are sales superpowersHow to handle difficult customers with patience and professionalismWhy sales skills are actually life skillsHow humility and kindness create long-term business success From Behind the Bar to the Business World Neil explains that bartenders are some of the best sales professionals in the world because they master first impressions, active listening, emotional regulation, and service under pressure. Behind the bar, you learn quickly that people want to be seen, heard, and respected. The same is true in business. Neil shares stories from decades in hospitality and entrepreneurship that illustrate how showing up on time, being prepared, listening more than talking, and treating everyone like a regular creates trust and loyalty that no sales tactic can replace. As Neil puts it, we are not in the product business, we are in the hospitality business. A Powerful and Personal Conversation This episode goes deeper than sales. Neil opens up about his personal journey as a father to a non-speaking autistic son and discusses the impact of the book Underestimated and the practice of spelling to communicate. It is a powerful reminder that communication, leadership, and sales all begin with empathy and the willingness to truly listen. This conversation reinforces why Bar Tips is not just a sales book but a guide to being a better human in business and in life. Featured Book Bar Tips: Everything I Needed to Know in Sales I Learned Behind the BarBy Neil Rogers Get his book on Amazon: Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar: Rogers, Neil: 9798886548235: Amazon.com: Books This book is ideal for entrepreneurs, small business owners, sales professionals, and anyone who works with people. It delivers practical lessons, real stories, and timeless principles that help you sell with confidence, integrity, and heart. Who This Episode Is For Small business ownersEntrepreneurs and foundersSales professionalsCoaches and consultantsSide hustlersCreative professionals building sustainable businessesAnyone who wants to improve communication, trust, and influence Memorable Quotes from the Episode Never avoid an opportunity to keep your mouth shutBe humble and be kindSales is not about pressure, it is about presence About The Creative Entrepreneur Podcast The Creative Entrepreneur Podcast is hosted by Julie Lokun, JD and Dominic Domasky. The show features conversations with entrepreneurs, authors, speakers, and industry leaders who share real-world strategies for building meaningful, profitable businesses rooted in creativity and connection. Subscribe, Review, and Share If this episode resonated with you, subscribe to The Creative Entrepreneur Podcast, leave a review on Apple Podcasts, and share this episode with a fellow entrepreneur or business owner. Your support helps more creatives and founders discover the show. Learn More and Join the Community Explore more episodes and upcoming events at www.cre8tivecon.com. Remember, everything great in business starts with how you treat people. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE AT CRE8TIVE CONIf you believe in real relationships, real conversations, and real business growth, this is where you belong. Cre8tive Con is an in-person and online experience designed for entrepreneurs, creatives, and business owners who want to build visibility, authority, and meaningful connections. Learn more and register at www.cre8tivecon.com. Use code KWIK50 to save 50 dollars. WELCOME TO THE CREATIVE ENTREPRENEUR PODCASTWelcome to the Creative Entrepreneur Podcast with your favorite entrepreneurs, Julie Lokun and Dom Domasky. In this episode, Julie and Dom have a candid, practical conversation about networking that actually works. They explore the difference between online networking and in-person events, why human connection still matters in business, and how entrepreneurs can build relationships without feeling awkward, salesy, or inauthentic. This episode is especially relevant for business owners, founders, creatives, and those who are business-curious and wondering if networking is still worth the effort in today’s digital-first world. WHY NETWORKING STILL MATTERS FOR ENTREPRENEURSJulie and Dom discuss how networking has evolved since COVID and why many entrepreneurs now default to Zoom calls, online groups, and social media communities. While online networking is efficient and powerful, it cannot fully replace the energy, trust, and connection that happen when people meet face to face. Julie shares how much of her business and community were built online, but also opens up about the emotional impact of spending too much time behind a computer. Dom adds that in-person events like breakfast groups, chambers of commerce, and community meetups create opportunities that rarely happen on a screen. The takeaway is clear. Online networking works. In-person networking works. The strongest businesses use both. IN-PERSON NETWORKING VS ONLINE NETWORKINGDom shares his experience attending a local breakfast networking group where business owners meet regularly to collaborate, exchange ideas, and support one another. These smaller, consistent gatherings often lead to deeper relationships than one-off online introductions. Julie reflects on how online communities can grow quickly but can also feel transactional if there is no real relationship underneath. In-person interactions create memory, familiarity, and trust that last far beyond a single meeting. SCORE, CHAMBERS, AND COMMUNITY GROUPSJulie and Dom highlight SCORE as one of the most valuable and underused resources for entrepreneurs in the United States. SCORE offers free mentorship from experienced business professionals who have already navigated the challenges of entrepreneurship. Dom shares a lesson he learned through SCORE that stayed with him. Most business partnerships fail, and hearing that early can help entrepreneurs make smarter, more intentional decisions. They also discuss the value of chambers of commerce, Rotary clubs, Kiwanis, and local community organizations. These groups are often looking for speakers, volunteers, and leaders, making them excellent places to build visibility and credibility. NETWORKING TIPS THAT ACTUALLY WORKJulie is clear about one thing. Do not lead with a pitch. Real networking starts with curiosity and connection, not selling. Asking someone about themselves, making eye contact, and listening creates trust far more effectively than a rehearsed elevator pitch. Dom agrees with being human first while also emphasizing that entrepreneurs should know how to clearly explain what they do when asked. Many structured networking environments require short introductions, so preparation still matters. The balance is knowing your brand without leading with it. HOW TO START CONVERSATIONS NATURALLYJulie explains that one of the easiest ways to approach someone at a networking event is to comment on something happening in the moment. This could be the speaker, the venue, the food, or the shared experience of being there. Dom adds that the best networkers focus more on others than themselves. When you show genuine interest, people remember how you made them feel. THE POWER OF REMEMBERING NAMESJulie emphasizes that remembering people’s names is one of the most powerful and underrated networking skills. Remembering names and making thoughtful introductions builds trust, confidence, and long-term goodwill. WHY CRE8TIVE CON MATTERSJulie and Dom close the episode by sharing why Cre8tive Con is a model for modern networking. It blends in-person connection with media education, podcasting, publishing, branding, AI, and authority building. Cre8tive Con brings together entrepreneurs, authors, speakers, and media professionals who have built real businesses and real brands. Julie shares that the event fuels her energy and vision for the entire year. If you want to grow your business, expand your visibility, and build relationships that matter, Cre8tive Con is designed for you. Visit www.cre8tivecon.com and use code KWIK50 to save 50 dollars. FINAL TAKEAWAYIf you want stronger relationships, better opportunities, and sustainable growth, you have to step out from behind the screen. Online networking is powerful, but real-life connection accelerates trust and impact. If you enjoyed this episode, share it with another entrepreneur, rate and review the Creative Entrepreneur Podcast, and subscribe so you never miss an episode. FREQUENTLY ASKED QUESTIONS What is the best way to network as an entrepreneur?The most effective networking combines online communities with in-person events. Focus on building relationships first rather than selling. Is in-person networking still worth it?Yes. In-person networking builds trust faster, creates stronger connections, and makes you more memorable. What is SCORE and who should use it?SCORE is a free mentorship organization in the United States that connects entrepreneurs with experienced business mentors. Do I need an elevator pitch?You should understand and be able to explain what you do, but avoid leading with a pitch. Let conversations develop naturally. What is Cre8tive Con?Cre8tive Con is a live and online conference for entrepreneurs focused on media, branding, networking, podcasting, publishing, AI, and business growth. Who should attend Cre8tive Con?Entrepreneurs, creatives, founders, speakers, authors, coaches, and business owners who want to grow their visibility, credibility, and connections. Where can I register?You can register at www.cre8tivecon.com and use code KWIK50 to save 50 dollars. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live At Cre8tive Con This February! www.cre8tivecon.com The economy is shifting, budgets are tighter, and entrepreneurs everywhere are asking the same question: Is it even possible to grow right now? In this solo episode of The Creative Entrepreneur Podcast, host Julie Lokun addresses the reality many business owners, creatives, coaches, consultants, podcasters, and service providers are facing. Organic reach is no longer enough, going viral is not a strategy, and luck will not build a sustainable business. Today’s entrepreneurs must learn how to strategically invest in their businesses in order to grow, scale, and monetize in an uncertain economy. Julie breaks down the concept of pay to play marketing and explains why investing in visibility, credibility, and lead generation is now a necessary part of doing business. She shares practical insights on where entrepreneurs should be allocating their marketing dollars and how to avoid emotional spending in favor of intentional, results-driven decisions. This episode covers key areas where investment matters most, including lead generation platforms, digital advertising, and in-person networking. Julie discusses how platforms like Thumbtack can provide quality leads when used strategically, why advertising on platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest can accelerate growth, and why real-life relationships and networking events continue to be powerful drivers of long-term opportunity. Listeners are guided through a business self-audit designed to help identify where current leads are coming from, which marketing efforts are producing real return on investment, and what activities may be draining time and money without results. Julie emphasizes the importance of clarity in branding, messaging, and offers, and encourages entrepreneurs to stop chasing trends and start making informed decisions. The episode also highlights the importance of building a strong email list as a core business asset, optimizing LinkedIn for visibility and credibility, and consistently showcasing testimonials, case studies, and real client wins. Julie shares insights on reinvesting profits back into growth, drawing inspiration from successful creators who prioritize long-term strategy over short-term comfort. If you are an entrepreneur feeling the weight of today’s economy and wondering how to move forward with confidence, this episode offers a high-level masterclass on tightening your marketing strategy, investing wisely, and building momentum even in challenging times. Frequently Asked Questions What does “pay to play” mean in business? Pay to play means intentionally investing money into marketing, visibility, and lead generation instead of relying solely on organic reach, referrals, or luck. It is about using paid platforms and opportunities strategically to grow your business. Is it worth investing in marketing during a tough economy? Yes. Businesses that continue to invest wisely during uncertain economic times often gain market share while competitors pull back. Strategic investment allows you to stay visible, credible, and positioned for long-term growth. Where should small business owners invest first? Small business owners should prioritize lead generation platforms, digital advertising, and relationship-based networking. These areas directly impact visibility, client acquisition, and revenue when used intentionally. Are lead generation platforms actually effective? Lead generation platforms can be effective when used strategically. The key is creating a strong profile, managing your budget carefully, and treating leads as part of a larger client acquisition system rather than a quick fix. Do I really need paid ads to grow my business? While not every business relies solely on paid ads, most entrepreneurs can benefit from allocating part of their budget to advertising. Paid ads allow you to reach targeted audiences faster and more consistently than organic methods alone. Why is an email list more important than social media? An email list is an owned asset that gives you direct access to your audience. Unlike social media platforms, your email list cannot be taken away or limited by algorithm changes and typically converts at a higher rate. Is LinkedIn necessary for entrepreneurs? LinkedIn is one of the most powerful platforms for credibility and discoverability due to its high domain authority. A well-optimized LinkedIn profile often ranks at the top of Google searches and helps establish trust with potential clients. How do I know if my marketing is working? You know your marketing is working when it produces consistent leads, conversations, and revenue. Tracking where leads come from and auditing return on investment helps eliminate guesswork and wasted spending. How much should I be spending on marketing? There is no one-size-fits-all number, but most growing businesses allocate a percentage of their revenue toward marketing. The focus should be on intentional spending tied to clear goals and measurable outcomes. Mentioned in This Episode Lead generation platforms for service-based businessesDigital advertising on Facebook, Instagram, LinkedIn, Google, YouTube, and PinterestEmail list building and audience ownershipLinkedIn optimization and domain authorityIn-person networking and live eventsReinvesting in business growthCreative Icon Awards at Cre8tive Con Connect with Julie Lokun Email: [email protected]: www.cre8tivecon.comAwards Nominations: www.cre8tivecon.com/awards Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Jim Kwik LIVE in Chicago, February 20th-22nd at Cre8tive Con! Save $50 with code KWIK50 today at checkout! www.cre8tivecon.com In this second installment of my in-depth interview with brain coach and bestselling author Jim Kwik, we explore the habits, mindset, and tools that have allowed him to transform early struggles with learning into a global impact movement. Jim explains why cognitive flexibility, mental agility, and the ability to learn how to learn are essential skills for entrepreneurs, creators, executives, and anyone navigating a rapidly changing world. Jim discusses the limitations of the traditional education system, the rising debate about whether college is necessary for entrepreneurs, and why most schools focus on what to learn instead of how to learn, how to think, how to focus, and how to remember. With over three decades of teaching accelerated learning, memory improvement, and brain optimization, Jim offers a rare perspective on real-world education and the skills that matter in an AI-driven future. He also shares powerful insights about entrepreneurship, including starting his first business at age 11, overcoming brain injury and bullying, and how introverts can still lead, teach, and speak on global stages. Jim explains the personal growth that comes from responsibility, fatherhood, discipline, and pursuing a mission larger than oneself. This episode provides actionable takeaways on mindset, learning, productivity, purpose, and resilience, while revealing the deeper motivations that continue to drive Jim’s work with millions of students worldwide. Key Topics Covered Why cognitive flexibility is essential for success in business and life The difference between learning information and learning how to think What schools get wrong about memory, focus, and real-world skills Is college necessary for modern entrepreneurs? How AI and online education are transforming how we learn Jim Kwik’s journey from learning struggles to teaching millions How introverts can succeed in entrepreneurship and leadership Burnout, overwhelm, and doing more of what lights you up Turning personal challenges into a purpose-driven mission The importance of community, mentorship, and lifelong learning Notable Quotes from Jim Kwik “School teaches you what to learn, but not how to think.”“Sometimes we feel burned out not because we are doing too much, but because we are doing too little of what makes us come alive.”“Passion is what lights you up. Purpose is how you use that passion to light others up.”“You can feel limited, but you are never limited. You can learn to expand what you believe is possible.” Listen If You Want To Improve your learning speed, memory, and focus Strengthen cognitive flexibility and mental performance Rethink education, college, and skill development in an AI-driven era Get unstuck and build momentum toward your goals Clarify your purpose and create a more meaningful career Understand the mindset behind successful entrepreneurs and creators Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.