Before You Write Your Book With Lauren Erickson

JOIN US LIVE AT CRE8TIVE CONIf you believe in real relationships, real conversations, and real business growth, this is where you belong. Cre8tive Con is an in-person and online experience designed for entrepreneurs, creatives, and business owners who want to build visibility, authority, and meaningful connections. Learn more and register at www.cre8tivecon.com. Use code KWIK50 to save 50 dollars. WELCOME TO THE CREATIVE ENTREPRENEUR PODCASTWelcome to the Creative Entrepreneur Podcast with your favorite entrepreneurs, Julie Lokun and Dom Domasky. In this episode, Julie and Dom have a candid, practical conversation about networking that actually works. They explore the difference between online networking and in-person events, why human connection still matters in business, and how entrepreneurs can build relationships without feeling awkward, salesy, or inauthentic. This episode is especially relevant for business owners, founders, creatives, and those who are business-curious and wondering if networking is still worth the effort in today’s digital-first world. WHY NETWORKING STILL MATTERS FOR ENTREPRENEURSJulie and Dom discuss how networking has evolved since COVID and why many entrepreneurs now default to Zoom calls, online groups, and social media communities. While online networking is efficient and powerful, it cannot fully replace the energy, trust, and connection that happen when people meet face to face. Julie shares how much of her business and community were built online, but also opens up about the emotional impact of spending too much time behind a computer. Dom adds that in-person events like breakfast groups, chambers of commerce, and community meetups create opportunities that rarely happen on a screen. The takeaway is clear. Online networking works. In-person networking works. The strongest businesses use both. IN-PERSON NETWORKING VS ONLINE NETWORKINGDom shares his experience attending a local breakfast networking group where business owners meet regularly to collaborate, exchange ideas, and support one another. These smaller, consistent gatherings often lead to deeper relationships than one-off online introductions. Julie reflects on how online communities can grow quickly but can also feel transactional if there is no real relationship underneath. In-person interactions create memory, familiarity, and trust that last far beyond a single meeting. SCORE, CHAMBERS, AND COMMUNITY GROUPSJulie and Dom highlight SCORE as one of the most valuable and underused resources for entrepreneurs in the United States. SCORE offers free mentorship from experienced business professionals who have already navigated the challenges of entrepreneurship. Dom shares a lesson he learned through SCORE that stayed with him. Most business partnerships fail, and hearing that early can help entrepreneurs make smarter, more intentional decisions. They also discuss the value of chambers of commerce, Rotary clubs, Kiwanis, and local community organizations. These groups are often looking for speakers, volunteers, and leaders, making them excellent places to build visibility and credibility. NETWORKING TIPS THAT ACTUALLY WORKJulie is clear about one thing. Do not lead with a pitch. Real networking starts with curiosity and connection, not selling. Asking someone about themselves, making eye contact, and listening creates trust far more effectively than a rehearsed elevator pitch. Dom agrees with being human first while also emphasizing that entrepreneurs should know how to clearly explain what they do when asked. Many structured networking environments require short introductions, so preparation still matters. The balance is knowing your brand without leading with it. HOW TO START CONVERSATIONS NATURALLYJulie explains that one of the easiest ways to approach someone at a networking event is to comment on something happening in the moment. This could be the speaker, the venue, the food, or the shared experience of being there. Dom adds that the best networkers focus more on others than themselves. When you show genuine interest, people remember how you made them feel. THE POWER OF REMEMBERING NAMESJulie emphasizes that remembering people’s names is one of the most powerful and underrated networking skills. Remembering names and making thoughtful introductions builds trust, confidence, and long-term goodwill. WHY CRE8TIVE CON MATTERSJulie and Dom close the episode by sharing why Cre8tive Con is a model for modern networking. It blends in-person connection with media education, podcasting, publishing, branding, AI, and authority building. Cre8tive Con brings together entrepreneurs, authors, speakers, and media professionals who have built real businesses and real brands. Julie shares that the event fuels her energy and vision for the entire year. If you want to grow your business, expand your visibility, and build relationships that matter, Cre8tive Con is designed for you. Visit www.cre8tivecon.com and use code KWIK50 to save 50 dollars. FINAL TAKEAWAYIf you want stronger relationships, better opportunities, and sustainable growth, you have to step out from behind the screen. Online networking is powerful, but real-life connection accelerates trust and impact. If you enjoyed this episode, share it with another entrepreneur, rate and review the Creative Entrepreneur Podcast, and subscribe so you never miss an episode. FREQUENTLY ASKED QUESTIONS What is the best way to network as an entrepreneur?The most effective networking combines online communities with in-person events. Focus on building relationships first rather than selling. Is in-person networking still worth it?Yes. In-person networking builds trust faster, creates stronger connections, and makes you more memorable. What is SCORE and who should use it?SCORE is a free mentorship organization in the United States that connects entrepreneurs with experienced business mentors. Do I need an elevator pitch?You should understand and be able to explain what you do, but avoid leading with a pitch. Let conversations develop naturally. What is Cre8tive Con?Cre8tive Con is a live and online conference for entrepreneurs focused on media, branding, networking, podcasting, publishing, AI, and business growth. Who should attend Cre8tive Con?Entrepreneurs, creatives, founders, speakers, authors, coaches, and business owners who want to grow their visibility, credibility, and connections. Where can I register?You can register at www.cre8tivecon.com and use code KWIK50 to save 50 dollars. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live At Cre8tive Con This February! www.cre8tivecon.com The economy is shifting, budgets are tighter, and entrepreneurs everywhere are asking the same question: Is it even possible to grow right now? In this solo episode of The Creative Entrepreneur Podcast, host Julie Lokun addresses the reality many business owners, creatives, coaches, consultants, podcasters, and service providers are facing. Organic reach is no longer enough, going viral is not a strategy, and luck will not build a sustainable business. Today’s entrepreneurs must learn how to strategically invest in their businesses in order to grow, scale, and monetize in an uncertain economy. Julie breaks down the concept of pay to play marketing and explains why investing in visibility, credibility, and lead generation is now a necessary part of doing business. She shares practical insights on where entrepreneurs should be allocating their marketing dollars and how to avoid emotional spending in favor of intentional, results-driven decisions. This episode covers key areas where investment matters most, including lead generation platforms, digital advertising, and in-person networking. Julie discusses how platforms like Thumbtack can provide quality leads when used strategically, why advertising on platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest can accelerate growth, and why real-life relationships and networking events continue to be powerful drivers of long-term opportunity. Listeners are guided through a business self-audit designed to help identify where current leads are coming from, which marketing efforts are producing real return on investment, and what activities may be draining time and money without results. Julie emphasizes the importance of clarity in branding, messaging, and offers, and encourages entrepreneurs to stop chasing trends and start making informed decisions. The episode also highlights the importance of building a strong email list as a core business asset, optimizing LinkedIn for visibility and credibility, and consistently showcasing testimonials, case studies, and real client wins. Julie shares insights on reinvesting profits back into growth, drawing inspiration from successful creators who prioritize long-term strategy over short-term comfort. If you are an entrepreneur feeling the weight of today’s economy and wondering how to move forward with confidence, this episode offers a high-level masterclass on tightening your marketing strategy, investing wisely, and building momentum even in challenging times. Frequently Asked Questions What does “pay to play” mean in business? Pay to play means intentionally investing money into marketing, visibility, and lead generation instead of relying solely on organic reach, referrals, or luck. It is about using paid platforms and opportunities strategically to grow your business. Is it worth investing in marketing during a tough economy? Yes. Businesses that continue to invest wisely during uncertain economic times often gain market share while competitors pull back. Strategic investment allows you to stay visible, credible, and positioned for long-term growth. Where should small business owners invest first? Small business owners should prioritize lead generation platforms, digital advertising, and relationship-based networking. These areas directly impact visibility, client acquisition, and revenue when used intentionally. Are lead generation platforms actually effective? Lead generation platforms can be effective when used strategically. The key is creating a strong profile, managing your budget carefully, and treating leads as part of a larger client acquisition system rather than a quick fix. Do I really need paid ads to grow my business? While not every business relies solely on paid ads, most entrepreneurs can benefit from allocating part of their budget to advertising. Paid ads allow you to reach targeted audiences faster and more consistently than organic methods alone. Why is an email list more important than social media? An email list is an owned asset that gives you direct access to your audience. Unlike social media platforms, your email list cannot be taken away or limited by algorithm changes and typically converts at a higher rate. Is LinkedIn necessary for entrepreneurs? LinkedIn is one of the most powerful platforms for credibility and discoverability due to its high domain authority. A well-optimized LinkedIn profile often ranks at the top of Google searches and helps establish trust with potential clients. How do I know if my marketing is working? You know your marketing is working when it produces consistent leads, conversations, and revenue. Tracking where leads come from and auditing return on investment helps eliminate guesswork and wasted spending. How much should I be spending on marketing? There is no one-size-fits-all number, but most growing businesses allocate a percentage of their revenue toward marketing. The focus should be on intentional spending tied to clear goals and measurable outcomes. Mentioned in This Episode Lead generation platforms for service-based businessesDigital advertising on Facebook, Instagram, LinkedIn, Google, YouTube, and PinterestEmail list building and audience ownershipLinkedIn optimization and domain authorityIn-person networking and live eventsReinvesting in business growthCreative Icon Awards at Cre8tive Con Connect with Julie Lokun Email: [email protected]: www.cre8tivecon.comAwards Nominations: www.cre8tivecon.com/awards Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Jim Kwik LIVE in Chicago, February 20th-22nd at Cre8tive Con! Save $50 with code KWIK50 today at checkout! www.cre8tivecon.com In this second installment of my in-depth interview with brain coach and bestselling author Jim Kwik, we explore the habits, mindset, and tools that have allowed him to transform early struggles with learning into a global impact movement. Jim explains why cognitive flexibility, mental agility, and the ability to learn how to learn are essential skills for entrepreneurs, creators, executives, and anyone navigating a rapidly changing world. Jim discusses the limitations of the traditional education system, the rising debate about whether college is necessary for entrepreneurs, and why most schools focus on what to learn instead of how to learn, how to think, how to focus, and how to remember. With over three decades of teaching accelerated learning, memory improvement, and brain optimization, Jim offers a rare perspective on real-world education and the skills that matter in an AI-driven future. He also shares powerful insights about entrepreneurship, including starting his first business at age 11, overcoming brain injury and bullying, and how introverts can still lead, teach, and speak on global stages. Jim explains the personal growth that comes from responsibility, fatherhood, discipline, and pursuing a mission larger than oneself. This episode provides actionable takeaways on mindset, learning, productivity, purpose, and resilience, while revealing the deeper motivations that continue to drive Jim’s work with millions of students worldwide. Key Topics Covered Why cognitive flexibility is essential for success in business and life The difference between learning information and learning how to think What schools get wrong about memory, focus, and real-world skills Is college necessary for modern entrepreneurs? How AI and online education are transforming how we learn Jim Kwik’s journey from learning struggles to teaching millions How introverts can succeed in entrepreneurship and leadership Burnout, overwhelm, and doing more of what lights you up Turning personal challenges into a purpose-driven mission The importance of community, mentorship, and lifelong learning Notable Quotes from Jim Kwik “School teaches you what to learn, but not how to think.”“Sometimes we feel burned out not because we are doing too much, but because we are doing too little of what makes us come alive.”“Passion is what lights you up. Purpose is how you use that passion to light others up.”“You can feel limited, but you are never limited. You can learn to expand what you believe is possible.” Listen If You Want To Improve your learning speed, memory, and focus Strengthen cognitive flexibility and mental performance Rethink education, college, and skill development in an AI-driven era Get unstuck and build momentum toward your goals Clarify your purpose and create a more meaningful career Understand the mindset behind successful entrepreneurs and creators Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE IN CHICAGO THIS FEBRUARY! www.cre8tivecon.com In this episode of The Creative Entrepreneur, hosts Dom Domasky and Julie Lokun interview Admiral Garry Hall, a leader whose experience spans naval aviation, the White House, and decades of service at the highest levels. Admiral Hall shares leadership lessons that apply directly to entrepreneurs navigating growth, challenges, and high-stakes decision-making. The conversation blends leadership strategies, personal storytelling, and surprising moments of humor. Listeners will hear about Admiral Hall’s early life and ambitions, his journey to the United States Naval Academy, his path to becoming a Rear Admiral, and his time advising the President of the United States. The episode also includes lighthearted “presidential superlatives,” insights into call signs, and reflections on humility, character, and purpose. Entrepreneurs will find powerful guidance on leading teams, leading themselves, and establishing clarity and confidence in business and in life. What Entrepreneurs Will Learn in This Episode Understanding True Leadership Admiral Hall explains the difference between management and leadership. Management is doing things right, while leadership is doing the right thing. The strongest leaders know how to do both. Leading Yourself First Success in business begins with personal discipline. Admiral Hall discusses the importance of character, faith, emotional steadiness, and moral clarity. The Value of Mentorship A key moment in his naval career came when he boldly asked to be mentored and treated as someone committed to long-term success. Entrepreneurs are encouraged to do the same. The Importance of Having a Clear Destination Leaders need to know where they are going. Admiral Hall recommends that every business owner write a one to three page document titled “This Is Who We Are,” which serves as a guiding compass for decisions. Learning from Others Entrepreneurs should study great leaders. Reading biographies and learning from the lives of remarkable individuals can provide inspiration and direction, especially for those who feel stuck or surrounded by negative influences. Navigating Challenges Admiral Hall discusses owning mistakes, learning from setbacks, and building resilience. Entrepreneurs will learn how to stay steady during turbulent times. Building High-Performance Teams Drawing from his experience leading 16,000 sailors and 27 ships, Admiral Hall emphasizes morale, readiness, and safety as the foundation of effective leadership. Notable and Lighthearted Moments Julie shares how she received her call sign “Awesome Actual,” and how Admiral Hall uses “awesome” as a title of admiration.Dom and Julie engage the Admiral in playful “presidential superlatives,” debating which presidents had the best hair, the best suits, or would make the best mentor.Admiral Hall recalls moments from his time in the White House and the impact presidents like Ronald Reagan and Dwight Eisenhower had on national morale and American infrastructure. About Admiral Garry Hall Admiral Hall is the author of Navigating Leadership: Making a Pact with Excellence, a leadership guide grounded in decades of experience. He is also the host of the podcast Navigating Life, where he shares insights on character, leadership, service, and purpose. Key Takeaway Admiral Hall emphasizes that leadership begins with self-leadership. When individuals examine their behavior mentally, physically, and morally, they become capable of leading teams and businesses with clarity and integrity. Humility, calmness in chaos, and commitment to excellence distinguish effective leaders from average ones. Listen to Navigating Life: Navigating Life - Podcast - Apple Podcasts Get Navigating Leadership: Navigating Leadership: Making A Pact With Excellence: Hall, Adm Garry E: 9798988302803: Amazon.com: Books Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Julie and Dom at Cre8tive Con 2026 Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators.Learn more at www.cre8tivecon.com. Guest: Glenn Rudin, Founder of Always Been Creative Glenn's website: www.alwaysbeencreative.com Connect on Linkedin: Glenn Rudin | LinkedIn IN THIS EPISODE: In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters. Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale. What You Will Learn Why most entrepreneurs struggle to explain what they doGlenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details. How to create messaging that instantly resonatesLearn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand. The formula for an effective ten-second messageGlenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations. A modern perspective on elevator pitchesDiscover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority. Why consistency is the foundation of trustGlenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum. How to avoid marketing whiplashUnderstand how shifting your messaging daily confuses your audience and weakens your brand. Episode Highlights The Brand Trivia ChallengeJulie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology. Origin of The Message MasterGlenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand. Naming the Podcast SegmentJulie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight. AI, virality, and digital disinformationThe trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness. Real-world messaging strategyGlenn shares actionable steps business owners can use immediately, including testing your message, focusing on clarity, and speaking intentionally about your business in every setting. Top Takeaways for Entrepreneurs and Small Business Owners Clarity is more important than cleverness. Your introduction must be concise and curiosity-driven. Preparation does not mean sounding robotic. Consistency builds trust, visibility, and conversions. Stay in your lane and post content aligned to your brand. Relatability makes your message stronger than overly fancy language. Know your audience and speak directly to their needs. Quotable Moments “Stop counting other people’s numbers. You be you. That’s who you were meant to be.” – Glenn Rudin“If your message doesn’t spark curiosity in ten seconds, you need to start over.” – Glenn Rudin“Relatable beats fancy every time.” – Julie Lokun“Marketing whiplash happens when audiences never know what version of you they’re seeing.” – Glenn Rudin MORE ABOUT Glenn Rudin Glenn Rudin is a branding and messaging strategist, product development expert, and founder of Always Been Creative. With more than forty years of experience working with global brands and entrepreneurial businesses, Glenn helps clients develop clear, compelling messages that stand out and sell. Connect with Glenn:Website: www.alwaysbeencreative.comLinkedIn: Search for Glenn Rudin Join the Movement at Cre8tive Con Cre8tive Con brings together authors, speakers, entrepreneurs, creators, and innovators for a unique, high-energy conference experience designed to elevate your brand, voice, and business.Learn more or reserve your seat at www.cre8tivecon.com. Rate, Review, and Subscribe If you enjoyed this episode, please rate, review, and subscribe to The Creative Entrepreneur Podcast. Your support helps the show reach more entrepreneurs who are ready to grow, scale, and create with intention. www.cre8tivecon.com Keep creating and keep building your legacy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

️️️️️️️️️JOIN US LIVE AT CRE8TIVE CON IN CHICAGO IN FEBRUARY www.cre8tivecon.com A SPECIAL THANK YOU TO OUR HOMEGIRL LAUREN ERICKSON FOR HOSTING THIS EPISODE OF CREATIVE ENTREPRENEUR PODCAST! PLEASE REACH OUT TO HEAR! SHE IS FAMILY AND HELPED TO GROW THIS PODCAST AND CRE8TIVE CON SINCE DAY ONE!️ Home - Lauren Erickson When should I start marketing my book? You should begin marketing as soon as you start writing your book. Early marketing builds anticipation, visibility, and an engaged audience before launch. Do I need a niche as an author? Yes. Identifying your niche helps you attract the right audience, shape your messaging, and create content that resonates deeply with your ideal readers. How do I build an author platform? Start by creating consistent content, engaging with your audience, and choosing two to three strong communication channels such as a podcast, email list, or social media presence. What matters more—followers or engagement? Engagement is far more important. A small, loyal audience that interacts with your content will have a much greater impact on your book’s success than a large, passive following. What types of marketing should authors use? A combination of long-term organic marketing (content creation, audience building, branding) and short-term campaigns (paid ads, launch promos, media appearances) works best. Why is waiting to market a book a mistake? Waiting until the end creates pressure, limits visibility, and reduces your ability to build relationships with readers. Early marketing provides momentum and long-term reach. What You’ll Learn in This Episode Start Marketing Early Why beginning your marketing efforts as soon as you start writing your book prevents rush, stress, and missed opportunities—and dramatically increases your success. Identify Your Niche and Target Audience How defining your niche and understanding your ideal reader influences your messaging, marketing direction, and the overall purpose of your book. Create Targeted, Meaningful Content How to develop content that speaks directly to your audience’s pain points, interests, questions, and needs using your own personal experiences and insights. Explore Multiple Communication Channels Lauren shares how experimenting with various platforms—podcasts, newsletters, social media, blogs—helps you discover where your audience is most engaged. Engagement Over Follower Count Why engagement, trust, and connection matter more than having thousands of passive followers. Build a Personal Brand with Purpose How aligning your brand with your mission, vision, and values creates connection, credibility, and long-term reader loyalty. Long-Term vs. Short-Term Marketing Strategies Insight into balancing organic, long-term content creation with short-term promotional campaigns to maximize your reach and book sales. Why This Episode Matters Many authors wait too long to market their books, leaving them scrambling when launch time arrives. Lauren explains how early, intentional marketing empowers writers to build momentum, establish anticipation, and create a community ready to support and promote their work the moment it's released. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MEET US LIVE IN FEBRUARY AT CRE8TIVE CON: www.cre8tivecon.com This week, the Creative Entrepreneur Pod welcomes a fresh voice! Emily Aborn, host of Small Business Casual and seasoned small business copywriter, takes the mic for Julie and Dom in a value-packed solo episode designed to help creative entrepreneurs simplify their decision-making process. What’s Inside: Meet Emily! Emily Aborn introduces herself and shares her passion for helping entrepreneurs cut the noise, get focused, and enjoy a thriving business. The Entrepreneurial Roller Coaster Feeling overwhelmed by shiny new ideas, opportunities, and endless “shoulds” in business and creativity? You’re not alone! Emily Aborn opens up about her own journey—from chasing every idea to learning the power of discernment. The Four Questions That Will Change Your YESes (and NOs!) Before saying yes (or no) to that next project, platform, collaboration, or opportunity, Emily Aborn shares her four-question framework: Do I want this?(Not just the task, but the outcome!) Do I have time for this?The hidden costs you didn’t think about. Can I do this now?Skills, resources, and sometimes, a permission slip. Will I do this?The ultimate gut-check for follow-through. Practical Takeaways How to pause before progressing, say yes from a place of authenticity, and give yourself permission to rest, regroup, and make space for what truly matters. Actions for Listeners After listening, take one step toward the project, idea, or decision that gets an authentic YES across the board! Connect with Emily: If this episode resonates, binge her show, Small Business Casual, or connect at the links in the show notes. Thank you Julie and Dom: A big thanks to Julie and Dom for the collaboration, and for letting Emily Aborn share her insights with the Creative Entrepreneur Pod audience. Listeners, your big ideas are important! Simplify, get cozy, and make every yes count. About Emily Aborn: www.emilyaborn.com Emily Aborn can all but promise she'll help you make your marketing more fun and bring a sense of ease to your visibility efforts! She's a Small Business Copywriter, Speaker, and Content Marketing Consultant. Over the last decade, she's written it all (from hypnosis to home-bulding), and has over a decade of business ownership experience. She's collaborated with 1,000's of individuals in their marketing and written for 115+ industries. For fun, she enjoys reading, exploring nature, nerding out on word games, and spending time with her husband and family. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MEET US LIVE IN CHICAGO FEBRUARY 20-22nd@ CRE8TIVE CON- www.cre8tivecon.com In this powerful, heart-centered episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dom Domasky sit down withAlexa Bigwarfe the inspiring—founder of the Women in Publishing Summit and the creative voice behind her rom-com pen name, Lexi Haddock. Alexa reveals how she transformed grief into purpose and built a thriving publishing empire that empowers writers—especially women—to share their stories with professionalism and profit. From her early blogging days to building Write | Publish | Sell, Alexa opens up about the power of storytelling, healing through writing, and how every entrepreneur can leverage a book as a credibility-building tool. What You’ll Learn How to turn writing into a healing practice and sustainable business Why professional editing, cover design, and formatting are non-negotiable The real cost of self-publishing or hybrid publishing in 2025-26 How to spot predatory publishing contracts and scams Why every entrepreneur needs a book as part of their business strategy The mindset shift from “writer” to “author-preneur” How Alexa balances her serious publishing work with her rom-com alter ego, Lexi Haddock Key Takeaways Writing is healing—and strategic. Alexa’s journey from grief blogging to publishing showed how words can heal the writer and inspire readers. Professionalism sells. Editing, design, and formatting matter. Even Stephen King has an editor. Know your numbers. A realistic publishing investment ranges from $5K–$15K for professional results. Protect yourself. Always vet publishers, ask questions, and read contracts carefully. Books build business. Your book is a lead magnet, credibility builder, and gateway to speaking and coaching opportunities. Perfection isn’t required—progress is. “Done is better than never published.” Community accelerates success. Surround yourself with mentors and other authors through resources like the Women in Publishing Summit. Episode Chapters & Timestamps00:00 – Julie & Dom introduce Alexa Bigwarfe and her incredible influence in the publishing world03:15 – Alexa shares her accidental journey from Homeland Security to writing and blogging after loss09:50 – How grief fueled her first book Sunshine After the Storm and led to a passion for publishing13:45 – The creation of Write | Publish | Sell and her mission to help others publish professionally18:20 – The thrill of book launch day and why it never gets old22:00 – Red flags in publishing: avoiding scams and overpriced services28:10 – Cost breakdowns for self, hybrid, and traditional publishing options34:45 – Advice for first-time authors and bootstrappers publishing on a budget40:00 – Why entrepreneurs and business owners must write a book46:25 – How a book can generate consulting and speaking revenue51:10 – Alexa’s alter ego Lexi Haddock: writing rom-coms for joy and creativity55:30 – Favorite romantic comedies from Alexa, Julie, and Dom59:00 – Where to find Alexa online and how to join her author community1:01:45 – Final reflections on storytelling, credibility, and community Power Quotes “Books are more than just stories or business cards—they are vehicles for change, empowerment, and lasting impact.” — Alexa Bigwarfe“You only get one chance to make a first impression. Make your book professional.” — Alexa Bigwarfe“Done is better than never published.” — Alexa Bigwarfe Where to Find Alexa Bigwarfe Website: alexabigwarfe.com Women in Publishing Summit: womeninpublishingsummit.com Write | Publish | Sell: writepublishsell.com Instagram: @alexabigwarfe | @writepublishsell Perfect For Entrepreneurs, coaches, and speakers who want to use a book to build credibility First-time authors navigating the publishing world Writers seeking ethical, transparent publishing guidance Fans of empowering, heart-driven creative business stories LEARN MORE!If you’re ready to bring your story to life, start by downloading Alexa’s publishing checklist from Write | Publish | Sell. Join the Women in Publishing Summit to connect with mentors and peers, and visit cre8tivecon.com to attend the next Cre8tive Con live event. Subscribe to The Creative Entrepreneur Podcast and leave a review—because your story deserves to be heard. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn How to Overcome Writer’s Block and Create Content That Converts with Julie Lokun, JD and Dom Domasky. This show is where visionary entrepreneurs, authors, and creators learn how to elevate their brands, master storytelling, and build businesses that inspire. In this episode, Julie and Dom sit down with Emily Aborn, a professional copywriter, content strategist, and host of the Small Business Casual podcast. Known as The Content Whisperer, Emily helps entrepreneurs turn uncertainty and creative paralysis into clear, powerful messaging that drives results. If you’ve ever stared at a blinking cursor with no idea where to begin, you’re not alone. Emily dives into why writer’s block happens, how to overcome it, and how entrepreneurs can create content that not only connects emotionally but also converts readers into loyal customers. Emily, Julie, and Dom share a deep and practical conversation about visibility, connection, and authentic communication. They explore how to build your brand voice, how to write with purpose, and why you don’t need to depend solely on social media to grow your business. Key Insights You’ll Learn in This Episode: How to overcome writer’s block and find clarity when you’re creatively stuck. Why understanding your ideal audience transforms your content and conversions. How to write in a conversational, human tone that connects with readers and listeners. Why visibility doesn’t come from posting more, but from creating relationships that matter. How collaboration and real-world networking amplify your message and credibility. Strategies for creating consistent, searchable content that builds your authority online. The difference between writing content for algorithms versus writing content for humans. Emily Aborn’s Approach to Authentic Content Creation Emily believes every business has a unique voice—and that voice can be used to connect, inspire, and sell. She discusses her process for identifying a brand’s message, asking the right questions, and transforming ideas into compelling copy. Emily explains that true visibility begins when entrepreneurs understand their audience’s needs and write through their perspective, rather than focusing solely on their own story. Her insights are particularly valuable for small business owners, podcasters, and creatives who want to stop spinning their wheels and start publishing content that actually moves people to action. Beyond Social Media: Real Visibility and Collaboration Julie and Dom share their belief that entrepreneurs are relying too heavily on social media as their main visibility strategy. Emily reinforces this by explaining how relationships, collaborations, and in-person connections can grow your brand faster and more sustainably. She also shares how collaboration has been a cornerstone of her business success, from co-creating with web designers to appearing on podcasts. By combining visibility strategies—SEO, in-person networking, content partnerships, and podcasts—entrepreneurs can achieve growth that’s both authentic and measurable. Connect with Emily Aborn Discover more about Emily’s work at www.emilyaborn.com. Her website is filled with resources for small business owners, copywriting tips, and ways to work with her one-on-one. You can also listen to her show, Small Business Casual, on your favorite podcast platform to hear her weekly insights into entrepreneurship, storytelling, and marketing. About the Hosts Julie Lokun, JD is a communications and media strategist, founder of The Mediacasters and Cre8tive Con. She helps entrepreneurs, authors, and thought leaders grow their visibility through brand strategy, podcasting, and public relations. Dom Domasky is an author, speaker, and founder of Motivation Champs, a company dedicated to spreading positivity and inspiration through books, speaking, and media. Together, Julie and Dom bring honest, real-world conversations to The Creative Entrepreneur Podcast, helping listeners understand the balance between creativity, communication, and connection. Meet Us Live at Cre8tive Con Join Julie, Dom, and other global creators February 21–23, 2025, at the Intercontinental Hotel in Chicago for Cre8tive Con, the premier conference for entrepreneurs, podcasters, and content creators. Use code VIP50 at checkout to save 50% on your ticket today at www.cre8tivecon.com. This live event is an opportunity to connect with visionaries, learn from industry leaders, and gain the tools to elevate your creative and entrepreneurial journey. Support the Show If this episode inspired you, share it with another entrepreneur who needs to hear it. Subscribe, rate, and review The Creative Entrepreneur Podcast so more creators can discover strategies to grow their business, master storytelling, and thrive in today’s fast-changing world. Frequently Asked Questions (FAQs) Q1: What is writer’s block and how can entrepreneurs overcome it?Writer’s block is the mental pause where creativity and clarity vanish. Emily Aborn explains that overcoming it starts with asking questions—about your audience, your message, and your goals. By identifying who you’re speaking to and what they need, you can move from paralysis to productivity. Q2: How can entrepreneurs create content that actually converts?Conversion happens when your content speaks directly to your audience’s challenges. Emily shares that understanding your ideal client and writing from their perspective makes your message far more effective than focusing solely on your achievements or story. Q3: Do I need to post daily on social media to build my business?No. Consistency matters more than frequency. Emily, Julie, and Dom discuss how entrepreneurs can gain visibility through collaborations, SEO-optimized blogs, podcasts, and real-life networking—strategies that create lasting credibility and trust. Q4: What is the key to keeping audiences engaged in your content?Engagement comes from relevance and connection. Emily teaches that when content reflects your audience’s values and emotions, they pay attention. The goal is not to impress but to connect. Q5: How can collaboration help grow my brand visibility?Collaborations expand your reach exponentially. By sharing audiences and creating joint content, you build relationships that multiply exposure, build credibility, and bring new opportunities organically. Q6: Where can I learn more from Emily Aborn?Visit www.emilyaborn.com for resources, services, and her latest podcast episodes. Q7: Where can I connect with the hosts?Connect with Julie Lokun, JD for communications and media strategy, and Dom Domasky for motivational speaking, publishing, and positive content creation. Q8: How can I meet Julie and Dom in person?Attend Cre8tive Con, February 21–22, 2026, in Chicago. Save 50% today with code VIP50 at www.cre8tivecon.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this debut episode of The Creative Entrepreneur Podcast, host Julie Lokun sits down with Jim Kwik—the world-famous brain coach, memory expert, and New York Times bestselling author of Limitless. Known as the “boy with the broken brain” who became a mentor to icons like Oprah Winfrey, Elon Musk, and Bill Gates, Jim Kwik reveals how to learn faster, remember more, and rewire your brain for success in the modern business world. Jim shares practical strategies from his Limitless Expanded Edition, explaining how belief drives behavior, how to use AI as a tool—not a crutch—and how entrepreneurs can cultivate cognitive flexibility, focus, and creativity to thrive in an AI-driven economy. What You’ll Learn Jim Kwik’s proven brain-training techniques to help you learn faster and remember more. The neuroscience of rewiring your brain for success and breaking limiting beliefs. How belief drives behavior—and how entrepreneurs can change their self-talk to change outcomes. Why cognitive flexibility is the most important entrepreneurial skill in the age of AI. How to use AI intelligently to enhance creativity, focus, and innovation. Why curiosity beats certainty, and how staying curious keeps your business evolving. Jim Kwik’s philosophy of being a thermostat, not a thermometer—and how leaders set the tone for success. Key Takeaways All behavior is belief-driven. Reprogram your mental operating system for growth and success. Your brain is your greatest business asset. Strengthen it daily to improve focus, creativity, and decision-making. AI + HI (Human Intelligence) creates limitless potential when used intentionally. Curiosity is greater than certainty. Keep learning, adapting, and innovating to remain unstoppable. Why This Episode MattersIf you’re a founder, creative professional, or entrepreneur looking to elevate your mindset and master your brain, Jim Kwik’s insights are a game-changer. Learn how to leverage AI, expand your learning capacity, and develop cognitive flexibility to lead with purpose, clarity, and innovation. Julie Lokun and Jim Kwik explore how today’s leaders can stay relevant by combining cutting-edge neuroscience, AI literacy, and an entrepreneurial mindset—a conversation that’s shaping the future of business news and innovation. Connect & ResourcesListen and subscribe: The Creative Entrepreneur Podcast on Apple Podcasts, Spotify, and Google Podcasts.Read Limitless by Jim Kwik: limitlessbook.comExplore Jim’s programs: jimkwik.comMeet Jim Kwik live at Cre8tive Con 2025 in Chicago: cre8tivecon.comLearn more about Julie Lokun:www.julielokunconsulting.com Learn more about Dom Domasky: www.motivationchamps.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.