The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion

24.1.2025

The MadTech Podcast

0:00

27:23

On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.

They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.

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The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion
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On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape. They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.

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The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion

The MadTech Podcast

Flere episoder fra "The MadTech Podcast"

MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting

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MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges

ExchangeWire on Sky News’ Move to Prioritise Paid Content, OpenAI’s Accusation Against DeepSeek and Nielsen Ending Panel-Only Ratings

On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m

MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft

MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content

MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings

MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business

The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion