Targeting Success: Strategies to Win Over Your Next B2B Client

In this episode, I sit down with Alison Todd from GS2 Awards for an inside look at their award-making business, the story behind it, and how they bring recognition to life through custom designs. We also discuss their role as a wholesale blanks supplier, the educational classes they offer for makers, and their position as official distributors for Trotec Laser USA and IkonicsImaging. https://gs2awards.com/

In this episode, we’re breaking down the Maker/Laser Business Plan Template—section by section—and showing you how to actually use it to shape your business, not just fill in the blanks. If you’ve ever felt stuck, scattered, or unsure about your next move, this is your roadmap. No expensive course. Just a clear, tactical breakdown of the plan every maker needs—especially if you want to stop spinning your wheels and start building with purpose. We’ll walk through: ✔ Why each section matters (and what most makers skip) ✔ How this plan helps you price better, market smarter, and operate cleaner ✔ What to include if you’re pitching to a client or applying for funding ✔ Why clarity beats complexity every time Whether you’re starting from scratch or tightening up your current operation, this episode gives you the foundation to run your shop like a business—not just a hobby.

Today we’re digging into a conversation that every maker, laser owner, and creative entrepreneur needs to hear — the difference between a scrappy side hustle and a real-deal small business. I’m your host, Alisha Pate, and James is here with me at the ranch as we break down the mindsets, the money, the misconceptions, and the messy middle of it all. Is personalizing a blank really worth what we charge? Dang right it is — and we’re going to tell you why. Spoiler alert: if you’re still treating your shop like a hobby, that may be exactly what’s holding you back. This episode is brought to you by our amazing sponsors: GS2 Awards & Trotec, Haotian Laser, and Phantom CNC — trusted names powering makers like you. Let’s talk shop — and let’s get real.

Thinking about leveling up your shop with a big-ticket item like a UV printer? In this episode, I break down how I decided to pull the trigger on a major equipment upgrade—and what you need to consider before you do the same. From crunching the numbers to sizing up demand, we’ll explore the must-knows for making smart, regret-free investments in your business. Tune in for real talk from the shop floor!

Welcome back to The Laser Lounge at Pate Ranch, the podcast where we talk all things laser engraving, making, and running a successful business in the maker world. I’m your host, Alisha Pate, and today we’re diving into a topic that can make or break your business—opportunity cost. Every decision you make in your shop—whether it’s taking on a new custom order, buying a new machine, or spending time learning a skill—comes with a hidden cost. What are you giving up by saying ‘yes’ to one thing over another? Are you making choices that actually grow your business, or are you stuck spinning your wheels on low-value work? In this episode, we’re breaking down how opportunity cost plays into pricing, time management, and business growth—so you can make smarter decisions that move you forward instead of holding you back. Let’s talk about what’s really costing you money in your business… and how to fix it!

"Welcome to today's episode of The Laser Lounge Podcast! I'm thrilled to have a special guest joining us — Jeff Stockton, an expert in the art of firearm engraving. With years of experience, Jeff has mastered the craft of transforming firearms into true works of art, blending precision, creativity, and tradition in every piece he engraves. Today, we'll dive deep into the world of firearm engraving, exploring the techniques, challenges, and stories behind his incredible work. Whether you're a seasoned engraver, a laser enthusiast, or just curious about this unique art form, you're in for a treat. Let's get started!"

Welcome to "Targeting Success: Strategies to Win Over Your Next Client" with James Pate! In this session, we'll dive deep into the art of client acquisition. Whether you're a seasoned professional or just starting out, this livestream is designed to equip you with proven techniques and fresh insights to help you identify, attract, and secure your ideal clients. Together, we’ll explore targeted strategies that go beyond generic marketing, ensuring you can confidently connect with the right clients, build lasting relationships, and ultimately drive your business forward.

We're excited to have a special guest from the woodworking and laser community. Amanda Schwarz, recently added a UV galvo laser to her workshop, and we're here to dive into her journey with it. We'll explore how this addition has impacted her workflow, efficiency, and ultimately, her bottom line. Whether you're a seasoned maker or just starting out, you won't want to miss her insights and experiences. Join us as we discuss the transformative power of innovation in the workshop!

Mae Armstrong and I will be interviewing Erik Engström from FlowPaper. If you are not familiar with this tool it is excellent. Mae and I are both using this feature with our B2B clients. This is something you will want to see and a new great way to communicate with your client your shop offerings. You are going to want to watch this one lizards. https://flowpaper.com/ https://flowpaper.com/demo/#brochure

Excited to announce a live working session with Mae Armstrong tomorrow! She's a total rocktstar and whipped up a FREE Adobe Express template specifically for us laser enthusiasts (no need to reinvent the wheel!). We'll be diving deep into creating a killer catalog from scratch, then taking it to the next level with a special Flowpaper add-on. This is a hands-on project, so get ready to learn and create something awesome together! Want to unlock even more features sing Flow Paper? Erik from Flow Paper just dropped a sweet deal for Laser Lounge members – 40% off a subscription! Just complete your online order, shoot them an email, and they'll give you a refund after the purchase. Easy peasy! See you all tomorrow for the laser catalog extravaganza!