Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025. Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast Shop Jelly Ko: jellyko.com.au K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ BRIEF SUMMARY What exosomes are vs how beauty marketing uses the term Why exosomes are trending Evidence so far and the limitations  Human-derived vs plant / milk / synthetic vesicles Regulation round-up Takeaway: real science meets marketing hype See omnystudio.com/listener for privacy information.

Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it.  Plus, we’re exploring how refill packs are changing the way we travel with skincare and the new stat proving Australia’s K-Beauty obsession and what it means for global trends. A listener wants tips for dry hands, fading stretch marks and affordable hair care that actually works. Lauren also gives her honest reviews of the best Korean makeup fixers and how to find the perfect skin clinic if you're heading to Korea for treatments.  Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/from-viral-to-vulnerable-the-rom-nd-lip-tint-controversy-explained CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancyInstagram: instagram.com/lauren.kbeautyTikTok: tiktok.com/@stylestory_kbeautyThreads: threads.net/@lauren.kbeautyWatch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcastShop Jelly Ko: jellyko.com.auK-Beauty Newsletter: stylestory.com.au/pages/free-gift-signupProduct Finder Quiz: Find your perfect K-Beauty product Products Mentioned in this Episode: So Natural All Day Tight Make Up Setting Fixer General Mist Mini Jung Saem Mool Essential Mool Micro Fitting Mist Tsubaki Fino Hair Mask  Fino Hair Oil  Dr Jart Ceramidin Hand Cream  Atopalm Stretch Mark Cream  Jelly Ko Bubble Tea Steam Cream Refill  Jelly Ko Dewy Glaze Toner Refill  Romand Juicy Lasting Tint  Jelly Ko Bubble Tea Steam Cream  Jelly Ko White Truffle SOUFFLÉ Serum Refill  Recommendation of the Week: Find the Right Korean Skin Clinic Consultation    All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes may include affiliate links. If you buy something through one of these links we may earn an affiliate commission at no extra cost to you. These links helps us to offset the costs associated with producing, editing and distributing the podcast. See omnystudio.com/listener for privacy information.

K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including: Why exosomes are everywhere (and what you really need to know) How professionals are adopting K-Beauty systems, not just products The rise of scalp care and the “skinification” of hair The Korean Lash Lift and what sets it apart For full show notes and resources, visit STYLE STORY.  Products Mentioned in this Episode: Cherry Blossom Sleeping Mask, which sold out on Day 1. Gelato Glaze Lip Mask, which sold out on Day 2. CONNECT WITH LAUREN  Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancyInstagram: instagram.com/lauren.kbeautyTikTok: tiktok.com/@stylestory_kbeautyThreads: threads.net/@lauren.kbeautyYouTube: youtube.com/@thekoreanbeautyshowpodcastShop Jelly Ko: jellyko.com.auTake Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/ Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysisSee omnystudio.com/listener for privacy information.

From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025. Access Full Show Notes for this Episode Here  CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Headlines Olive Young Loses Major Infringement Lawsuit 8,831 K-Beauty Brands Closed in 2024  Kolmar Korea Opens Huge US Factory to Avoid Tariffs Aestura Expands to Sephora in Australia and Canada Question of the Week: Best Exfoliants for Dry, Sensitive Skin Products Mentioned:  Jelly Ko’s Cinnamon Toast Sugar Scrub Foam  One Must, One Meh, One Miss: Lip Product Reviews Products Mentioned  Colorgram Fruity Glass Gloss Hera Sensual Nude Gloss Amuse Lip Smudger Banila Co Lip Smudger Jelly Ko Gelato Glaze Lip Mask Watch Recommendation: Dear Hongrang (Netflix) Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you!See omnystudio.com/listener for privacy information.

What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons.  In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives.    Access Full Show Notes for this Episode: Here    CONNECT WITH MIXSOON  Instagram: https://www.instagram.com/mixsoon_intl/ Korean Site: https://mixsoon.co.kr/ US Site: https://mixsoon.us/ Customer Service: [email protected]   CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   EPISODE SUMMARY Lauren sits down with Mina from Mixsoon to discuss:  The founder’s beginnings as a distributor and how the brand “Mixsoon” was  born  How Mixsoon approaches both formulation and fermentation Growing their own Centella asiatica on a farm in Jeju Island  How the brand went from insider favourite to international “cult” brand  How they built a “clean beauty” brand without fear mongering  How the brand continues  to grow and survivor in the face of so many competitors shutting their doors  How their collaboration with Korean boy band Enhyphen came about  What’s next for Mixsoon See omnystudio.com/listener for privacy information.

In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.   Access Full Show Notes for this Episode here    CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   In This Episode We Cover:  Spicules: Marine sponge microneedles pitched as natural micro-exfoliators Exosomes: Stem cell-derived delivery agents with murky regulatory status Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver Vitamin K2: The “age killer” for vascular health and eye rejuvenation Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag) Collagen & Inner Beauty: The science behind ingestible collagen and more Liposomes: Smarter, cleaner delivery systems with Korean-led R&D Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more Biotech Formulation Trends: How delivery systems and functional actives are converging STYLE STORY's K-Beauty Consultancy: How Lauren works with biotech startups and ingredient developers in the beauty spaceSee omnystudio.com/listener for privacy information.

In Episode 268 of The Korean Beauty Show, host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience stores as beauty destinations, and the $435 million acquisition of Round Lab by Goodai Global. Plus, we explore the growing trend of dermacosmetics and the exciting news of Jelly Ko’s official launch in the UAE. Tune in for insights on what's shaping the future of K-beauty! CONNECT WITH LAUREN 📅 Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy ▶️ Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast 🧵 Follow me on Threads: https://www.threads.net/@lauren.kbeauty 📸 My Instagram: http://www.instagram.com/lauren.kbeauty 🛍️ Shop K-Beauty: http://www.stylestory.com.au/ 🍓 Shop Jelly Ko: http://www.jellyko.com.au/ 🎥 Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty 💌 Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup 🧴 Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News K-Beauty Retail: Convenience Stores as Beauty Hotspots Big M&A News in K-Beauty Dermacosmetics: The Next Big Trend Jelly Ko Launches in the UAE Question of the Week: Seoul Beauty TourA listener asks for recommendations while attending the Cosmobeauty Expo in Seoul. Lauren shares her must-do spots, including Myeong-Dong, Seongsu-dong and Hongdae, plus tips for a unique K-beauty experience. Recommendation of the Month – Our Mid-Year SaleUntil June 30, enjoy 25% off all products with the code EOFYS. Don’t miss out on our hero product, Bubble Tea Steam Cream, available in a refill version for extra savings.See omnystudio.com/listener for privacy information.

In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just wanted to know what Korean celebrities are really doing to look so flawless - this episode is for you. Access Full Show Notes: Here  🎧 Catch up on Part 1 if you missed it for Jennifer’s insights into Korean skincare, booster treatments & stem cells: Here  CONNECT WITH LAUREN   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz CONNECT WITH JENNIFER Jennifer works with a trusted network of Korean doctors and clinics, offering international patients in-depth consultations, translation help, and full concierge support.📍 Aneue Concierge and Instagram  EPISODE SUMMARY In Part 2, Lauren & Jennifer break down: What makes the Korean approach to plastic surgery different The most in-demand procedures for international clients  Why factory-style clinics are common (and how to avoid the wrong ones) How much downtime you’ll really need for treatments like Thermage, Ulthera, and Botox Red flags when picking a provider (and what you should always ask) Why working with a concierge service can save you time, stress & money 💬 Kind Reminder Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles or videos I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ HAVE A QUESTION FOR THE SHOW? Send Lauren a DM at @lauren_kbeauty or email us at [email protected] Work With LaurenIf you're ready to scale your business with Korean products, practices or techniques, Lauren offers one-on-one consulting, strategy support and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review and share this episode with your skincare bestie. It helps new listeners find the show.See omnystudio.com/listener for privacy information.

This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more. From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of choice for skincare-savvy globetrotters. CONNECT WITH LAUREN   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary: In Part 1 of this discussion, Lauren sits down with Jennifer Seo, founder of premium wellness and beauty travel concierge service, Aneue Concierge, to discuss: How Jennifer turned a personal passion for skincare into a full-time business Why international clients are flying to Korea for dermatology & non-invasive procedures The appeal of Korea’s affordable and innovative treatments What makes stem cell therapy so effective (and why it’s not common in the West) The growing demand for Rejuran, exosomes, and Chanel boosters Korea’s world-class health screening system and how it compares to the US & Australia This episode is a must-listen for: Beauty and wellness travelers Curious skincare lovers Anyone considering non-surgical treatments in Korea Stay tuned for Part 2, where we go deep into the world of plastic surgery, red flags to avoid, and how Jennifer's team supports international patients through it all. 🔗 Learn more about Jennifer: Aneue Concierge Instagram  💬 Kind ReminderCreating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles, or videos, I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ Let’s Chat:DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook. Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!See omnystudio.com/listener for privacy information.

On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss. ACCESS FULL SHOW NOTES FOR THIS EPISODE: Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz In This Episode: K-Beauty News Updates  K-Beauty’s ₩40 Billion War Chest SPF Stockpiling in the U.S. Cosmax Sparks Industry Debate Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand  Beauty of Joseon Wins Trademark Battle in India Question of the Week: SOS for Dry, Damaged SkinA listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks.  New Segment – One Must, One Meh, One MissLauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product.  8. Behind the Scenes at Jelly Ko: Best & WorstLauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ. Let’s Chat: Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move? DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook. Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!See omnystudio.com/listener for privacy information.