Dominika Minarovic and Elsie Rutterford did not set out to build a skincare brand. They started with a blog, a shared love of beauty, and a belief that what we put on our skin should be easier to understand.
What began as kitchen experiments and DIY recipes became BYBI, a sustainable skincare brand now selling thousands of products a week in the US through Target. In this episode of The Jump, Dominika and Elsie share how they built a community before launching a product, used a Virgin StartUp loan to move from content to commerce, and grew from natural beauty outsiders into global brand founders.
It is a story about friendship, proof of concept, sustainability, scaling, and building a brand that raises the standard rather than follows the category.
Looking for support to start or grow your business?
Virgin StartUp is here to help with funding, mentoring, and a community of founders building businesses across the UK.
Explore resources, access support, and take your next step at virginstartup.org
This episode is brought to you in partnership with Virgin Money, supporting founders with brighter business banking.
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