The Influential Personal Brand Podcast podcast

How to Become a Great Writer with Bill Blankschaen

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Writing is a unique medium in that it requires one-way communication to feel like a two-way conversation, and without any context pertaining to the reader who is, essentially, a stranger. So, for your written words to resonate with someone you’ve never met, you need to have a certain something that separates you from the rest, and that is why today, with the help of Bill Blankschaen, we will be exploring everything that it takes to become a great writer. Bill is an accomplished best-selling author and is also the Founder and Chief Story Architect of StoryBuilders – a creative group of story architects and story artisans who empower individuals and organizations to tell stories that make the world a better place. After explaining his entry into writing, how he started working with Jon Maxwell’s team, and how being mission-driven allowed him to grow, Bill walks us through the timing of writing a book, when to publish it, and how to choose the best publishing route. Our guest then shares his thoughts on what it takes to be a great writer, how to write your first words, the role of technology and AI in modern writing, and why “collaborative writing” is a more accurate term to use than ghostwriting. To end, we learn about how StoryBuilders brings dreams to fruition, and how you can connect with Bill to elevate your storytelling to the next level.  

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