Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
How to Get People to Pay Attention With Peter Sheahan
45:54In today’s crowded social media landscape, it can be more difficult than ever to stand out from the crowd, and no one knows that better than our guest this week, Peter Sheahan. Peter is a renowned public speaker and the best-selling author of several books including Making It Happen: Turning Good Ideas Into Great Results, and Generation Y: Thriving and Surviving with Generation Y at Work. Peter is an incredibly accomplished individual, having built not one, but two multimillion-dollar companies, all by the time he was thirty. He also has extensive experience as a public speaker, having spoken more than 2500 times in over 40 countries around the globe. In our conversation with Peter, we discuss the concept of the attention barrier, how to break it, and why getting people to pay attention is the primary obstacle for most businesses struggling to get off the ground. He unpacks the key concept of his book, Making It Happen and explains why it’s so beneficial to be tight and targeted in what you do. Peter also elaborates on aligned and misaligned ideas, how to make yours fall into place to ensure a thriving business model and why authenticity is key to uncovering your value offering. Tune in to learn more about how to ask the right questions, make better decisions and break through the attention barrier!
Hilary Billings and Marshall Seese Recap: Dr. Margie Warrell Recap: Highlights from the Interview
18:31In today’s show, we recap our brilliant episode with Hilary Billings and Marshall Seese, talking about how the team got Hilary’s TikTok account to the 400k followers mark in 40 days! What Hilary and Marshall’s story taught us was that no longer is it enough to merely be talented as an entertainer. A major market indicator of your success comes from the audience you build on social media. We also learned the value of structuring content around what is trending and that the Discover tab on TikTok is a great place to find popular hashtags. Finally, Marshall and Hilary showed us that as a creator, you should gauge your performance on the systems for content creation you have set up, and not on the performance of individual pieces of content themselves!
Tia Graham Recap: Highlights from the Interview
13:24Often as leaders, we’re told that being emotional is not beneficial. Tia Graham’s new book Be a Happy Leader disputes that claim and shows how our emotions play a key role in exemplary leadership. In today’s episode, AJ revisits her conversation with Tia where they discuss the contents of her book, the science of happiness, and why being in touch with our emotions is crucial to being an exceptional leader. AJ shares her top three takeaways from their discussion as well as some special insights that Tia shared in their post-interview conversation. For an incisive recap, plus some bonus content, make sure you tune in today!
How to Know if Writing A Book is For You with Tia Graham
29:08People make the decision to grow their personal brand for a myriad of reasons, whether it’s for personal exposure or to grow their existing business. When Tia Graham first approached Brand Builders Group to grow her personal brand she had already built a thriving business, Arrive at Happy, and wanted to take it to the next level. Not only is Tia a successful business owner, but she is also a keynote speaker and author of the new book Be a Happy Leader: Stop Feeling Overwhelmed, Thrive Personally, and Achieve Killer Business Results. Today on the show we get together with this amazing client to discuss her new book, why it’s been such a huge undertaking, and the importance of constructing an exceptional business plan for putting your manuscript out into the world. Tuning in you’ll hear what Tia has learned from growing her personal brand, how it has helped her business, and why building relationships have been integral to her career. We also discuss the value of authenticity, how to maximize your platform, and why reach and credibility have been two of the biggest motivating factors for Tia’s book. Make sure you tune in for this insightful conversation on building a personal brand, growing your business, and what it takes to write a book!
Alison Lumbatis' Recap: Highlights from the Interview
24:12We had such an amazing conversation with Alison Lumbatis, that was absolutely jam-packed with knowledge bombs and great insights. Today we recap the top four highlights from that chat, and believe us when we say that it was hard to narrow it down to just four! Alison got into how she built her million-dollar membership site, sharing a lot of inspiring information, and a few reminders of the lessons that we teach here at Brand Builders. We always feel so lucky to have our amazing friends and clients on the podcast, and when they are as special as Alison, we know we are doing something right! So tune into this recap to hear all about creating the program you need, capturing leads and building a list, community growth, and the central tenet of personal development. We know these tips can help get you to the next level, so do not miss out!
Building Million Dollar Membership Sites with Alison Lumbatis
41:08Today on the show we are very happy to welcome an amazing entrepreneur and friend! Alison Lumbatis runs a successful fashion blog that receives loads of traffic and houses a great membership program with over a hundred thousand paying members! On top of all of that, Alison recently released her book, The Ultimate Book of Outfit Formulas, which shot to the top of Amazon's bestsellers list. In our conversation, we hear from Alison about what enabled all of this incredible success, and the continued journey of personal development that is central to all entrepreneurs. Alison comments on how fulfilling and enjoyable this process of learning has been, some of the simple steps she has applied to ensure successful launches, and the different frameworks and models that have come to suit her particular business. Alison is such a great example of someone carving out the personal brand of her dreams, and looking at her story truly shows how this is possible for anyone with drive and passion. So, join us today to hear it all!
Dr. Margie Warrell Recap: Highlights from the Interview
20:24Today we recap our interview with the world-renowned advisor on leadership and human potential, Dr. Margie Warrell. Our first big takeaway comes from Dr. Warrell’s words, “we tend to fail more from fear and timidity than we do from overdaring.” It is important to treat life as an experiment and not let perfectionism stop us from taking the risks that lead to success! Much of Dr. Warrell’s success has come from her willingness to demonstrate her skills for free as a way of convincing people that she is worth paying for, and we explore the value of this approach as our second takeaway. Finally, we speak about the importance of rising above the inner voice inside us all that tells us we are not good enough. It is only by winning against this voice that we can step up to the plate and do the impossible!
Beating Your Inner Critic with Dr. Margie Warrell
25:12Most of us are pretty familiar with our inner critic but are less aware of the consequences that can occur as a result of listening to it too often and too consistently. Our guest today has built her career around helping people recognize and overcome their overly cautious inner voice to live a life where they are empowered to take risks and reach their full potential. Dr. Margie Warrell is a five-time bestselling author, a Forbes columnist, and a world-renowned advisor on leadership and human potential. She works with companies like NASA, Google, Deloitte, and Berkshire Hathaway and has lectured at Columbia and Georgetown University. She is also a highly successful speaker and consultant and has spent 25 years researching fear and bravery to support people by boosting their courage, elevating their performance, and accelerating growth. In our conversation with Margie, we hear about her early experiences with self-doubt, how she overcame them, and why so many of us don’t realize the high cost of being overly cautious and refusing to take risks. To learn more about fear, bravery, and why we should all be living outside of our comfort zone, tune in today!
400k TikTok Followers in 40 Days with Hilary Billings and Marshall Seese Jr.
35:36Hilary Billings and Marshall Seese Jr. are viral video creators who have amassed a total of 800 million views between them. Recently, Hilary went from zero to 400,000 followers on TikTok in just 40 days! She now has an audience of more than 870,000 and has collected over 19 million likes. In today’s episode, she talks about her meteoric rise and how a glitch on Facebook led her to open an account on TikTok in the first place. Her and Marshall also share some great tips and tricks for content creators that are new to TikTok and debunk some misconceptions regarding intellectual property. We also discuss the benefits of repurposing content across platforms, the importance of utilizing the tools at your disposal, and why it’s crucial to take an experimental approach, plus a whole lot more. Hilary and Marshall have so much insight and practical advice to share, so make sure not to miss this episode!
Michelle Poler Recap: Highlights from the Interview
16:51In the last episode, we were joined by the amazing and inspiring Michelle Poler to talk about her incredible journey and speaking career. Michelle's big focus is on overcoming fear, a subject that she has helped many people with through her talks and her book. We are huge fans of Michelle and hearing her talk about her path to success can give us all hope. There were so many lessons packed into the episode about overcoming fears, how to go about leveling up your career, and the rapid transformations that are possible. She talked about the systems and processes that enable the kind of trajectory many of us hope for. In today's recap, we go over some of the biggest takeaways from our guest, including how to use learning as a means to confront fears, how to make better decisions, and why video marketing can make all the difference. Tune in to hear all about it!