Marketing Through Uncertainty

If you had to choose the top 4 things to tell people about your industry, what would they be?    Our podcast is taking a hiatus for a little while, but before we go on break, we wanted to leave you with Marketing's Fantastic 4. In our latest podcast, Engenius's Director of Accounts and CEO talk through the MOST important things you need to know about marketing. From knowing your audience to understanding your limitations - this candid conversation is full of wisdom about what things REALLY matter to successful marketing and what small businesses should consider as they move forward.    #nowthatsengenius #webdesign #digitalmarketing #podcast #marketingsuccess

In our latest podcast, we’re discussing an ever more pressing topic: marketing during a recession.    How do you plan well to market amidst an impending economic downturn? Should you cut your marketing spend? The answers, backed by Harvard data, may surprise.    Listen in as Chris and Kory talk about marketing during a recession and the importance of seeing opportunity in seasons of economic upheaval.

You know you need a website, but what needs to go into it? How do you appeal to your user while still meeting your company’s needs for website functionality? In our latest podcast featuring Director of Accounts, Kory Radford, we discuss the power of a Website Discovery and the importance of taking time before you build a website to ensure you’re focused objectively on your customer and your business goals.

In our latest podcast, we’re diving into the buyer’s journey--that epic (or sometimes brief) journey that every buyer takes before committing to buying your product or service. Why is it important to think about? Because knowing how your buyer interacts with you and your product or service can help you be strategic with your marketing and sales initiatives when and where it matters most: the sales funnel. To help us dive in and explore this topic Chris is joined by Randall Stewart, Engenius’s Client Success Manager, who helps guide our new buyers and current clients through their own journey to selecting the services that matter most to their business success.

Everyone says social media is the place to be, but defining best practices for your organization can be difficult. What channels should you be on? What content is important? How frequently should you be posting? The questions seem endless.  In our first-ever guest podcast, Lauren Kay Humphrey, Marketing Director at Pose Wigs, brings clarity to these questions in a candid conversation about social media.  With years of experience in the social media world, LK, Samantha, and Chris talk through what channels exist today, what really matters to the user, and how you can make smart social media decisions for your organization whether you're a nonprofit, B2B group, or a B2C company. 

In Part I of our All About Google Ads podcast series, we took a dive into the basics of Google Ads and the overall digital advertising space. But how do you know if the ads you're running are working? How do you know if you're seeing a return on your ad investment? In our latest podcast, Engenius' Digital Marketing Specialist Arianna Henry and CEO Chris Manley, dig into the nitty gritty of measuring success and determining if the ads you're running are truly helping your business succeed. 

We brought you 7 trends in January covering everything from work from home to local SEO and the Metaverse, but which trends have taken off and which are declining? More importantly - which of these trends is best for your business? That's what we want to know. In our latest podcast TJ Deluccia and Samantha Wagner dig into: How 2022's marketing trends have played out in the first 6 months How you can maximize your marketing spend over the next 6 months How you can set your organization up for marketing success in 2023.

Google Ads may seem simple up front, but they've evolved into a rather complex form of advertising. It’s safe to say that anyone engaged in marketing in this day and age should have at least a basic understanding of Google Ads. In our latest podcast, Chris Manley and Engenius Digital Marketing Strategist Arianna Henry discuss what ads are, how they help B2B businesses, and what you can expect when starting a campaign.

Few things in the world stay constant and Search Engine Optimization (SEO) is one of those things that just keeps changing. Since search engines first came about, SEO has continued to shift from one direction to another seemingly at the whim of the internet.  In our latest podcast Chris Manley interviews Ryan Soper, Engenius' very own Content & SEO Strategist, to help us unpack where SEO is and where it's going. From the prevalence of artificial intelligence to the power of long-tail key words, to what Google has up it's sleeves, this is a podcast you don't want to miss! 

The world is upside down, crazy things are happening, and uncertainty abounds. In an age that seems “crazy town banana pants,” how do you respond and set your small business up for success in marketing, sales, and more? Listen in as, in a turn of events, TJ Deluccia, interviews our co-founder, Chris Manley, about his experience as a small business owner navigating the uncertainty of the last few years and the uncertainty of Engenius' inception in 2008.