#99 Ian MacLeod: Stoic Mobility

In this conversation, Carl Paoli and Lydia Barrington discuss their relationship and impact on each other's lives. Lydia shares her journey of finding her place in the fitness industry and struggling to fit in. She talks about the pivotal moments that led her to start her own business and the evolution of her coaching style. Lydia emphasizes the importance of authenticity and communication in her work. She also shares her personal transformation and the power of embracing her true self. Lydia Barrington shares her journey of overcoming body image issues and finding true strength and fulfillment through strength training. She emphasizes the importance of thriving and feeling physically and mentally strong. Lydia discusses her approach to creating a playbook for sustainable thriving, including a morning routine, non-negotiables like training and food, and finding balance in work and personal life. She also talks about working with her partner on projects and the excitement for her upcoming Stronger You Challenge. Lydia's mission is to inspire, educate, and empower women to be unapologetically themselves. Takeaways Finding your place in the fitness industry can be a journey of self-discovery and self-acceptance. Authenticity and communication are vital to building meaningful connections with clients. Embracing your true self and empowering others to do the same can lead to personal and professional growth. Success in coaching comes from a combination of physical training and personal development. Thriving involves feeling strong, having energy, and maintaining a balanced mind. Losing your period and experiencing physical and mental distress can be a sign that your body is not thriving. Creating a playbook for thriving involves prioritizing self-care, setting non-negotiables, and finding balance in work and personal life. Strength training can help women feel empowered and confident, focusing on the feeling rather than the physique. Here are the links for the Stronger You Challenge and We Do Calisthenics!!✌🏼 Stronger You Challenge - https://coachlydia.co.nz/8-weeks-stronger-you-challenge We Do Calisthenics - https://wedocalisthenics.com/ 00:00 Introduction and Gratitude01:15 The Beginning of Their Relationship05:00 Early Life and the Struggle to Fit In06:34 Losing and Finding Herself09:20 The Rollercoaster of Emotions14:14 Stages of Evolution and Finding Her Niche20:20 Her Current Business and Programs22:52 Success in Coaching and Communication Style25:50 Transformation and Empowerment37:52 The Importance of Thriving40:39 Working with a Partner on Projects43:55 Excitement for the Stronger You Challenge51:14 The North Star Mission: Inspiring, Educating, and Empowering Women01:12:08 Closing Remarks

In this conversation, Carl Paoli and Jim Crowell discuss various topics related to the fitness industry and entrepreneurship. They cover the challenges faced by solo fitness professionals, the importance of finding a unique value proposition, and the metrics to consider for a business of one. They also explore the dynamics of the influencer space and the need to build promotional and owned channels for long-term success. The conversation explores the importance of building a marketing pipeline, the role of partnerships and competitive advantages in business growth, and the characteristics of a great owner-operator. It emphasizes the need for businesses to identify their unique value proposition and target market and the importance of reducing friction and understanding the business model. The conversation concludes by discussing making good investment decisions and the need to check biases. Takeaways Solo fitness professionals should optimize their business based on their current stage and focus on delivering value to their specific audience. Finding a unique value proposition is crucial for success. Narrowing down the target audience and delivering a specialized product or service can generate higher revenue. Metrics such as revenue per hour and product market fit are important for evaluating the performance of a business of one. Scaling a business of one requires careful consideration of the product or service offered and the target audience. Building both promotional and owned channels can lead to long-term success. Having a highly engaged and specific audience is more valuable than a large following in the influencer space. Building an owned channel and delivering a clear message can lead to monetization opportunities. Building a marketing pipeline is crucial for businesses to generate revenue and sell products. Partnerships can provide brand exposure and credibility, but aligning values and goals is important to ensure long-term success. Competitive advantages are unique qualities or assets that set a business apart from its competitors and are difficult to replicate. A great owner-operator can attract and inspire others, understand their business model, and know when to delegate tasks. Businesses should continuously evaluate their decisions, understand their target market, and check biases to make informed choices. Chapters 00:00 Introduction and Experience with the Platform 03:26 Navigating the Fitness Industry During the Pandemic 08:21 Advice for Solo Fitness Professionals 19:27 Finding Your Value Proposition 22:43 Key Metrics for a Business of One 26:18 Scaling a Business of One 30:08 Premium vs. Lower Price Point Products 39:31 The Influencer Game and Owned Channels 46:53 Capturing Opportunities in the Influencer Space 50:08 Building a Marketing Pipeline 54:14 Partnerships and Competitive Advantages 58:43 Partnerships and CrossFit 01:04:51 Identifying Competitive Advantages 01:11:56 Characteristics of a Great Owner-Operator 01:16:07 Narrowing Focus and Making Good Decisions

In this conversation, Carl Paoli interviews Jeffery Louis, Jeffro, about his journey in breaking and achieving success. They discuss the importance of being true to oneself, the influence of family and approval, and the highs and lows of Jeffro;'s Olympic journey. Jeffro shares his approach to training and practice, emphasizing the need for restraint and avoiding burnout. Overall, the conversation highlights the dedication, creativity, and perseverance required to excel in breaking. In this conversation, Jeffro and Carl Paoli discuss his journey as a breaker and athlete. They explore topics such as learning from pain and reflection, building a brand as an athlete, being relatable and authentic, balancing being an athlete and building a business, adapting and overcoming challenges, achieving childhood dreams, connecting with the breaking community, surprising moments in Jeffro's career, and advice for breakers to be genuine and believe in themselves. Takeaways * Be true to yourself and stay original in your craft. * Surround yourself with a supportive community. * Success is not always linear; embrace the highs and lows. * Restraint and avoiding burnout are crucial for long-term success. Pain plus reflection equals progress. Jeffro learned from his injuries and past experiences to make better decisions. * Building a brand is essential for athletes. Jeffro emphasizes the importance of creating a valuable brand to thrive as an athlete and attract sponsorships. * Being relatable and authentic is key to connecting with others. Jeffro believes that being down-to-earth and relatable helps people connect with his content and brand. * Balancing being an athlete and building a business requires trust and delegation. Jeffro is learning to trust his team and focus on building his personal brand while still growing his fitness program, Fitbrake. * Adapting and overcoming challenges is crucial in the breaking community. Jeffro faced criticism and controversy but stayed true to himself and his beliefs. * Creating moments and overcoming obstacles are important for breakers. Jeffro believes that having a defining moment or overcoming a challenge can help breakers gain recognition and respect in the community. * Connecting with the breaking community through events and classes fosters a sense of belonging and support. Jeffro organizes events and community classes to bring people together and create a positive atmosphere. * Surprising moments in Jeffro's career have shaped his journey. From being invited to the Red Bull BC One Finals to the controversial call-out incident, these moments have had a significant impact on his growth and reputation. * Advice for breakers: Be genuine and believe in yourself. JeffroRad encourages breakers to stay true to their style and not be swayed by others' opinions or trends. Chapters 00:00 Introduction and Honeymoon 01:21 Jeffro's Journey to Success 02:54 The Formula for Achieving Success 05:32 The Importance of Being True to Yourself 07:37 The Relationship Between Artistry and Technicality 10:02 Early Childhood Memories and Haitian Heritage 11:31 Giving Back and Supporting Others 15:09 The Influence of Family and Approval 16:11 Jeffro's Start in Dancing 19:21 Breaking Expectations and Pursuing a Career in Breaking 21:39 The Highs and Lows of the Olympic Journey 28:39 Jeffro's Approach to Training and Practice 38:30 The Importance of Restraint and Avoiding Burnout 42:35 Learning from Pain and Reflection 43:30 Building a Brand as an Athlete 46:10 Being Relatable and Authentic 50:07 Balancing Being an Athlete and Building a Business 51:22 Adapting and Overcoming Challenges 54:16 Achieving Childhood Dreams 56:54 Connecting with the Breaking Community 58:55 Surprising Moments in Jeffro's Career 01:02:26 Creating Moments and Overcoming Obstacles

In this conversation, Heidi Lane Powell discusses her journey as a mother, her identity beyond her appearance on Extreme Weight Loss, and her approach to success. She emphasizes the importance of partnerships and sharing knowledge to create meaningful transformations. Heidi also shares her perspective on navigating relationships and advises her son as he ventures into adulthood. Takeaways: Motherhood is where Heidi feels she is doing her best work. Heidi's identity extends beyond her appearance on Extreme Weight Loss. Success for Heidi is measured by the impact she has on people's lives. Partnerships and sharing knowledge are key to Heidi's approach to work. Navigating relationships requires trust and understanding. Listen to Heidi’s podcast, here: https://podcasters.spotify.com/pod/show/heidi-lane-powell0?fbclid=PAAabS1EAfBnGw0R1sLToCSdlT9yxmf9TwvzG7Qt3C4GC73CQCHKH4ucxPx60_aem_AfamIiGnpl1diTaahDabs0jAgj-cVaTutvjmCzZ27kae_xT5-LWUbapBxOpbBL-_Mo4 Follow Heidi on Instagram: https://www.instagram.com/realheidipowell?igshid=YTQwZjQ0NmI0OA== Chapters 00:00 Introduction and Background 03:15 Doing Best Work as a Mother 08:53 Identity Beyond Extreme Weight Loss 16:15 Successes Beyond Money and Attention 20:46 Heidi's Role: Sharing and Connecting 24:14 Mechanics of Heidi's Work 31:58 Partnerships and Win-Win Outcomes 41:27 Navigating Partnerships and Relationships 42:23 Heidi's Playbook for Her Kids

Dan Uyemura is the CEO of PushPress and a fitness enthusiast who has been working on startups his whole career. He recently sold his second gym to pave the way for focusing more time on PushPress. https://www.pushpress.com/ Summary: In this conversation, Dan Uyemura, the founder of Push Press, shares his journey of overcoming personal struggles and building a successful software company for gym owners. He discusses the challenges he faced, including legal troubles and addiction, and how he turned his life around. Dan also explains the inception of Push Press and the problems it aims to solve for gym owners. He emphasizes the importance of reducing churn and increasing leads, as well as leveraging coaches to scale a business. Dan shares his vision for Push Press's future and media's role in the fitness industry. Overall, his story is one of resilience, growth, and the power of human connection. In this conversation, Dan and Carl discuss the challenges and mindset required for entrepreneurship. They explore the importance of endurance and resilience, drawing parallels between running and business. Dan shares his experiences of low moments and the stoic mindset that helped him overcome them. They discuss the need for structure and delegation as a business grows and the importance of creating a customer-obsessed culture. They also touch on the value of time and money as an expression of value and the role of mistakes in personal and professional growth. Takeaways: Overcoming personal struggles and challenges is possible with determination and support. Building a successful software company requires solving real problems and understanding the target market's needs. Reducing churn and increasing leads are crucial for the growth and sustainability of a gym business. Leveraging coaches and providing excellent customer service can enhance member engagement and retention. The future of Push Press involves creating a command center for gym owners and streamlining various aspects of gym management. Entrepreneurship requires endurance and resilience, similar to being an endurance athlete. Low moments are part of the journey, and adopting a stoic mindset can help you navigate through them. As a business grows, it's important to delegate and create a structure that allows for focus on core responsibilities. Creating a customer-obsessed culture is crucial for long-term success in business. Chapters 00:00 Introduction and Early Days01:27Starting Push Press and Overcoming Challenges 03:20 Personal Struggles and Turning Point05:44Recovery and Rebuilding 08:08 Facing Legal Troubles 10:58 Building Push Press and Solving Problems 13:20 The Inception of Push Press 14:53 Challenges in Building the Software 17:19 Reducing Churn and Increasing Leads 20:36 Scaling and Leveraging Coaches 24:53 The Importance of Check-Ins and Churn Reduction 29:37 The Future of Push Press 38:09 The Role of Media and Social Component 43:23 Milestones and Fundraising 44:47 Highs and Lows of the Journey 45:15 Low Moments and Stoic Mindset 46:11 Endurance Running and Parallel to Business 47:10 Entrepreneurship as an Endurance Athlete 47:40 Lessons Learned from Dark Times 48:39 Headwinds and Tailwinds in Business 49:08 Transitioning Roles in the Company 50:03 Learning to Let Go and Trust the Team 51:29 Creating a Customer-Obsessed Culture 52:25 The Importance of Customer Feedback 53:24 Building a Team of Fitness-Obsessed Professionals 54:48 Roles and Departments at Push Press 55:43 The Importance of Structuring Your Life 57:05 The Value of Time and Time Blocking 59:59 Money as an Expression of Value 01:01:00 The Importance of Input and Output 01:02:53 Creating a Culture of Personal Growth 01:05:13 Reporting to Investors and Long-Term Thinking 01:06:08 Finite and Infinite Games in Business 01:09:03 The Joy of Being in the Trenches 01:10:39 Embracing Mistakes and Learning from Them

Summary In this conversation, Sarah Baldwin explains the importance of regulating our nervous system and how it impacts our daily lives. She discusses the common traits of people seeking help and the role of somatic therapy in navigating the nervous system. Sarah also explores the six states of the nervous system and guides supporting dysregulated individuals. In this conversation, Sarah Baldwin discusses the importance of regulating fear and anxiety to help others. She emphasizes the need for individuals to know their fear and have the tools to regulate it to support others without being overwhelmed. Sarah also highlights the challenges of maintaining regulation in a dysregulated world and shares daily practices for nervous system hygiene. She explains the importance of building the capacity to hold a more significant life and how environmental organizations can facilitate regulation. Sarah concludes by discussing her work and making healing accessible to others. Takeaways Consistently working out our nervous system through neural exercises helps us regulate and navigate life's challenges. Understanding the six states of the nervous system allows us to identify and respond appropriately to dysregulation. Somatic therapy is a powerful tool for healing and regulating the nervous system. Supporting dysregulated individuals requires maintaining our regulation while empathetically connecting with them. Knowing and regulating our fear and anxiety allows us to help others without being overwhelmed. Living in a dysregulated world requires daily practices for nervous system hygiene. Building capacity to hold a bigger life involves capacity building and regulating energy. Environmental organizations can reflect and facilitate internal regulation. Chapters 00:00 Introduction and Navigating Life's Challenges 03:17 Common Traits of People Seeking Help 08:07 Understanding Dysregulation and Regulation 23:21 Somatic Therapy and Navigating the Nervous System 32:20 The Six States of the Nervous System 43:26 Supporting Dysregulated Individuals 46:58 Regulating Fear and Anxiety 50:16 Maintaining Regulation in a Dysregulated World 53:51 Practicing Nervous System Hygiene 55:27 Building Capacity for a Bigger Life 56:53 The Importance of Environmental Organization 58:37 Making Healing Work Accessible Sarah Baldwin is a skilled trauma therapist, certified in Somatic Experiencing, trained in Peter Levine's trauma modality, Polyvagal Theory, and Trauma-informed Life Coaching through Martha Beck's program. She specializes in Somatic Attachment Theory and inner child work, offering comprehensive support for individuals dealing with trauma and related issues. Sarah Baldwin's Site: https://www.sarahbaldwincoaching.com/ Sarah Baldwin's Instagram: https://www.instagram.com/sarahbcoaching/ Sarah Baldwin's LinkedIn: https://www.linkedin.com/in/sarah-baldwin-coaching/

Teddi Dean Bennett, a Mindfulness and Yoga Teacher with roots in Southern California's surf and skateboard culture, transitioned from an extensive skateboarding career to a deep exploration of spirituality. Trained by Jason Crandell, he developed a profound appreciation for the Dharma and the teachings of the Buddha, culminating in unique experiences like taking the Bodhisattva Vow and the Yamataka Initiation with the Dali Lama. Currently leading the Mindfulness component at the Modern Elder Academy in Southern Baja, Mexico, Teddi combines ancient wisdom traditions with a down-to-earth approach, making them accessible and practical for everyone. Described as heartfelt and fun, his classes at MEA and workshops for companies like Clifbar reflect his ability to integrate spirituality into modern culture, encouraging individuals to trust their wisdom and intuition. Website: https://www.teddidean.com/ Instagram: https://www.teddidean.com/ Linkedin:

Tim Stevenson is a physical performance coach and co-founder of the School of Calisthenics. Tim has deep knowledge and personal experience building high-performing shoulders after receiving multiple shoulder dislocations and two reconstructive surgeries. ​​​ Learn more about Tim here: https://www.dynamicshoulders.com/ Follow Tim on Instagram: https://www.instagram.com/dynamicshoulders Connect with Tim on LinkedIn: https://www.linkedin.com/in/timstevenson-consultant/ For fitness equipment, use code FREESTYLE15 at https://lycanfitness.com/ for 15% off at checkout ​

Helen Kalafatic, a Film and Series Producer, is renowned for her work on iconic projects such as "SpongeBob SquarePants," "Green Eggs and Ham," and Disney’s “Tinker Bell and the Great Fairy Rescue,” and specializes in CG and hand-drawn animation. Helen is a creative powerhouse with keen eye for innovation and a passion for mentoring; she excels as a strategic planner and team-builder, ensuring every project's success and excellence. For fitness equipment, use code FREESTYLE15 at https://lycanfitness.com/ for 15% off at checkout

Ian MacLeod, the former owner and co-founder of Nirvana Strength in Bali, is known for his holistic approach to fitness. Ian's focus on vitality and longevity is reflected in tailored group classes emphasizing mobility and flexibility. Recently, Ian has traveled globally, sharing his expertise and teaching his unique fitness philosophy worldwide. Instagram: https://www.instagram.com/stoicmobility https://stoicmobility.com/about-ian-macleod/ For fitness equipment, use code FREESTYLE15 at https://lycanfitness.com/ for 15% off at checkout