The Forecast EP07: 45% conversion: Decathlon's wild virtual shopping experience

In this episode of The Forecast, Nanny Olsson (Product Manager, Bambuser) sits down with Fabio Cancemi, Head of Digital at Never Fully Dressed — the female-founded, size-inclusive fashion brand built around a famously loyal community.They dig into how NFD moved video from "nice-to-have content" to a core part of the buying journey, why their raw, filmed-on-a-phone live shows outperform polished production, and how user-generated content is helping stop shoppers from abandoning ship for TikTok or Instagram before they buy. Fabio also shares what's surprised him in the data — from AOV lifts after live shows to the metrics NFD is still figuring out how to track — and his advice for any brand still on the fence about handing the mic to their community.

While most podcasts focus on the AI hype cycle of agents and models, Reltio CRO and Bambuser Board Member Alyson Welch sits down with Maryam Ghahremani to shift the focus back to the fundamentals of scaling companies from millions to billions in revenue.‍This grounded conversation dives deep into human-centered leadership, cross-functional pipeline ownership, the critical role of data quality in the AI boom, and Welch's personal journey championing female founders in tech.

What does it really take to scale an e-commerce business by 10x? Today, we get to learn from a modern legend in the field: Giuseppe Miriello, Director of Technological Innovation at Miamo.With decades of expertise in advancing businesses through the power of technology, Giuseppe offers unique insights into building modern companies made to last. His philosophy may surprise you!

Iris Epple-Righi has had one of fashion’s most impressive careers. From her grandparents’ grocery store to her first leadership position at just 25, she has risen through the ranks of some of the world's most iconic fashion houses: Calvin Klein, Tommy Hilfiger and Escada, at which she served as CEO for years.In this episode of The Forecast, Iris gives an exclusive interview about her life in business and the lessons she has learned over the years.

AI is rapidly changing retail, and every month brings new innovations.In this episode of The Forecast, AI Expert Anna Katrine Matthiesen, Director of AI at Vertica, takes the temperature of the AI and retail landscape at this moment - cases and all.You will learn:- The most impressive AI cases currently- Why GenAI will be defining AI in the coming years- How to get started with your own AI strategy- Misconceptions about AI... And much moreHost: Cecilia Demant, Head of Social Community, BambuserGuest: Anna Katrine Matthiesen, Partner and Director of AI at Vertica

Currys is the leading consumer electronics retailer in The United Kingdom and Ireland, a position which can only be reached through exceptionally hard work and a deep understanding of customer behavior.In this episode of The Forecast, we sit down with Simon Swanborough, Principal Product Manager at Currys, for a quick chat about how Currys succeeded with Virtual Consultations and Live Shopping before they became mainstream.

L’Oréal is the world’s leading beauty company, and one of the most innovative forces in business today.In this episode, we dive into how the intersection of tech and beauty is shaping the future of this icon.

French sporting goods giant Decathlon recently launched “Visio Store”, a fully immersive virtual shopping experience well on its way to transform their digital sales.With a conversion rate of 45% and an NPS of 100, it’s safe to say that this project is a glimpse into what the future of shopping looks like.In this episode, you will hear all about the strategy and impact of Visio Store from Decathlon’s Commercial Director, Ludovic Haultcoeur.

What does the intersection of fashion and technology look like? What will the consumer of tomorrow demand? And how can you as a retailer keep up with the constant influx of trends?All that - and much more - will be discussed in this episode of The Forecast featuring Kay Barron, Fashion Director at Net-a-Porter group and published author of “How to wear everything”.