The Empathy Method Revealed - Part 1

Why generic persona worksheets are bad for marketing.

Agency owner, Lina Montero Soto discusses how using The Empathy Method has benefited her business from improved client results to building stronger relationships.

In this episode, we reveal the audience as The Hitchhiker. We seek to understand The Baggage they're carrying and their Desired Destination.

In this episode, we look at The Journey and The Road to Success to discover where an audience wants to go, how they're going to get there and what success looks like.

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