E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this.
When startups die, it’s not with a bang but with a whimper. These are the five most common reasons why startups fail.
1․ The Expert's Curse
◦ Being an industry expert becomes the biggest liability.
◦ You solve yesterday's problems.
◦ You know too much to see new patterns.
2․ The 90-Day Death Clock
◦ Days 1-30, vision leads.
◦ Days 31-60, you need validation.
◦ Day 90+, still no validation? You're already dead.
◦ You don't die when money runs out, you died three months ago.
3․ Reality Distortion Debt
◦ Every assumption equals debt.
◦ Every we know better equals interest.
◦ Every delayed user test equals compound interest.
◦ Most startups are bankrupt before they're broke.
4․ The Competence Trap
◦ More competence = more procrastination.
◦ Building becomes an escape from selling.
◦ You're perfecting code instead of getting feedback.
◦ This is death by beautiful products that nobody wants.
5․ Time Perception Disorder
◦ Soon = never.
◦ Perfect timing = fear.
◦ The market is not ready = we're not ready.
◦ While you wait, the market moves on.
The hard truth.
Startups don't fail when you run out of money.
They fail when you choose:
◦ Comfort over truth
◦ Planning over testing
◦ Knowing over learning
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00:00 Introduction and Episode Setup
00:39 Silent Killer #1: The Expert's Curse
02:31 Silent Killer #2: The 90-Day Death Clock
05:37 Silent Killer #3: Reality Distortion Debt
06:34 Silent Killer #4: The Competence Trap
07:23 Silent Killer #5: Time Perception Disorder
08:05 Conclusion and Podcast Information
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#startups #ycombinator #foundermode #venturecapital
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