Experiment to Fail

This episode is a deep dive into the world of business newsletters. What works? Where to start? How to identify success beyond list size and open rate.Jason Schulweis is the President & CEO of JBS Growth, an advisory firm that helps companies grow revenue through partnership, go-to-market, and marketing strategy. He was most recently the EVP, Brand Partnerships & Creative Studio at Morning Brew, a leading business media and content brand, overseeing two departments: Brand Partnerships and the Creative Studio.

James O'Brien is the President of Custom, which is Digiday's in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.

Today I'm joined by Kim Infanti. Kim is the Executive Director of Digital Engagement within the Office of Alumni Engagement at Syracuse University. In this episode, we talk about lessons learned as a journalist using Twitter to source story ideas; what channels and strategies are working best in alumni development, and how to measure ROI beyond fundraising.

Today I'm joined by Melissa Lawton. Melissa is the Chief Content Officer at SailGP. In this episode, we talk about creating content for an emerging sports league; navigating digital and broadcast audiences, and the importance of experimenting to fail.

Today I'm joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that's part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.

Today I'm joined by Dev Sethi. Dev is Director of Student Athletes and Sports Creators at Meta and former Head of Sports at Instagram. In this episode, we talk about what sports content is performing best across the Meta platform; how Name Image and Likeness legislation in the NCAA has changed the social media landscape, and what college athletes are asking Dev when he visits them on campus.

Today I'm joined by Eric Herd. Eric is the founder of A2Z Ventures and he has long been a leader in the sports media and sports content industry. In this episode, we go deep into the fantasy sports and sports gambling categories. What works? Where to start? And how can challenger sports media brands best leverage fantasy and betting to drive awareness for their games and programming. 

Today I'm joined by Andrew Hippert. Andrew is the Investment Principal at the Techstars Sports Accelerator powered by Indy. In this episode, we talk about go to market strategies that work in the sports, health and wellness sectors; how sports startups can compete with the media behemoths in content, and how Web3 is impacting the future of fan engagement and sports ownership.

Kristin Cooke is the Communications Manager at Citizens Bank. In this episode, we talk about helping to write employees into the company narrative; ways that employee content can be used to promote a safe work environment, and how objectives and key results can help disparate communications teams build alignment.

Jeff Koslofsky is a Senior Marketing Communications Manager at the University of Rochester Medical Center. In this episode, we talk about communicating complex scientific research in lay terms; channel strategies that reach a diverse stakeholder set, and what type of medical related information wins on LinkedIn.