Everything K-Beauty Gets Right (And Western Beauty Gets WRONG)

James and Robert are known for their obsession with K-Beauty! On this episode of The Double Cleanse, the twins are diving into everything that K-beauty is getting right – and why they’re worried that Western influence might ruin it. To the expertly crafted brand philosophies, to the product innovations that are genius, James and Robert are highlighting just why K-beauty is so addictive. But, they’re also not holding back: calling out the brands that are starting to pander to Western audiences and TikTok trends instead of sticking to what they do best. From celebrity endorsements like “Kylie Jenner’s top picks” and why Cardi B promoting a cream feels so out of place in this space, the twins are spilling all about the things that they think K-beauty needs to STOP doing in an attempt to become Westernised. Along the way, they share their genuine K-beauty favourites, from Charlotte Tilbury's plumping lip balm (yes, it's technically Western but bear with them) to the incredible variety of makeup sponges available at Olive Young that will change your entire application game. The message is clear: K-beauty does everything right – the marketing, the imagery, the products – so please don't mess with perfection! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* numbuzin No.4 Serum HERA Sensual Nude Balm - Glacier Shade Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices