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You tell people your job title and watch their eyes glaze over.


𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗜𝗶𝘀𝗌𝗱𝗲 𝘆𝗌𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why your job title is the weakest way to introduce yourself, how to open with the problem you solve instead, and how to get a room to connect with what you do.


At a networking event, someone asks what you do. Most people answer with what they are. "I'm a solicitor." "I'm a consultant." But that leaves the other person doing all the work. They have to figure out what that means, and whether they'd ever need you. Usually they don't bother.


James shares the number one piece of advice he gave at a recent networking event. Start with the problem you solve. Ask if anyone's worried about it. Then tell them that's what you fix. Your job title can come later, or not at all. When people recognise the problem, they lean in.


𝗧𝗌𝗜𝗶𝗰𝘀 𝗖𝗌𝘃𝗲𝗿𝗲𝗱

How to introduce yourself at networking events

Elevator pitch examples

Answering "what do you do?"

Leading with the problem you solve

Why job titles don't sell

Networking tips for business owners

Getting buyers to connect with your offer

Sales messaging


This is episode 1182 of the Daily Sales Message podcast.

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𝗖𝗌𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀

LinkedIn → https://www.linkedin.com/in/jamesnewelluk/

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📩 𝗔𝗯𝗌𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗊𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗎𝗲

Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.

Most deals are lost in explanation, not negotiation.

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𝗜𝗺𝗜𝗿𝗌𝘃𝗲 𝘆𝗌𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗞𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗜-𝗯𝘆-𝘀𝘁𝗲𝗜)

https://www.practicalsalestraining.com

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𝗜𝗺𝗜𝗿𝗌𝘃𝗲 𝗵𝗌𝘄 𝘆𝗌𝘂 𝗰𝗌𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗌𝘂𝗿 𝗌𝗳𝗳𝗲𝗿𝗶𝗻𝗎

https://www.clearsalesmessage.com

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Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.

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