EP 57: Culture Hacking: Insights from Zappos and Beyond

Success on paper can hide a mountain of stress, as Andrew (Andy) Johns reveals in this episode how a seemingly perfect startup career left him barely holding it together, and what he learned about reclaiming resilience through nervous system mastery.     Why do so many entrepreneurs push themselves to the brink without realizing the cost? Andy, a Silicon Valley veteran, joins Alex Raymond to open up about the burnout that forced him to reevaluate everything and shares the tools that helped him recover. From the power of breathwork as the “remote control to your nervous system” to the impact of routines, sunlight, and even thermogenesis, he explores practical ways to protect your body and mind.     How can you create habits that prevent stress from becoming burnout? Andy’s insights offer simple yet transformative steps to help entrepreneurs build resilience, thrive under pressure, and take control of their well-being.   Quotes “When the body activates those superpowers because part of the nervous system perceives a threat, it floods the body with stress hormones, like adrenaline. These hormones are meant to be temporary, helping us respond to immediate danger before the body returns to a rest-and-digest mode. But the body wasn’t designed to sustain that heightened state of activation. Increasingly, research shows a direct link between sustained psychological stress and chronic illness, both mental and physical.” (13:12 | Andrew Johns) “It’s not just that we might be eating unhealthy food—we are. And it’s not just that we’re less physically active than we used to be—we are. It’s also that we’re living under constant psychological stress.” (14:43 | Andrew Johns) “We need to be wise in understanding the complicated and nuanced nature of the pros and cons of the environment we’ve crafted for ourselves.” (16:48 | Andrew Johns) “Okay, your career is in tech. You may be asking yourself, well, is this good for me in the long run? Maybe, maybe not. Everyone’s different. Certain people have different resilience characteristics. I know some folks where, myself included, are very, very sensitive to the environment around me. And so, I would absorb all of these psychological stressors and the moods of my employees around me. Other people I know, they’re not like this, but to the question of like, what do we do about it?” (17:04 | Andrew Johns) “You have the mechanisms built into you to feel calm and clear and in a state of peace. Your body has evolved those mechanisms, and you may just need to experiment to find your way back to those things. You don’t need to spend thousands and thousands of dollars to search and discover the tools or the techniques or the experts. It’s the inherent wisdom of the vitality of the human body, and that’s really all we're encouraging. If you tap into its inherent vitality, your resilience will be remarkable.” (46:03 | Andrew Johns)   Links Connect with Andrew Johns: Website: https://cluesdotlife.substack.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“In the context of entrepreneurship, ADHD can be an advantage, but it surely can be a disadvantage in life,” says Dr. John Torrens, an accomplished entrepreneur, professor of entrepreneurial practice at Syracuse University, and author of “Lightning in a Bottle: How Entrepreneurs Can Harness Their ADHD to Win.” Joining Alex Raymond in this episode, he discusses how traits like impulsivity and hyperfocus often associated with ADHD can fuel entrepreneurial success but require careful management to avoid burnout and personal setbacks.   Dr. Torrens shares his work on ADHD and its interesting connection to entrepreneurship. From his university course on entrepreneurial well-being to his research with the Young Presidents’ Organization, he uncovers how many high-performing CEOs share ADHD traits. Could this be a hidden “superpower” for innovation and decision-making in entrepreneurship?   Join Alex and Dr. Torrens’ discussion to learn actionable strategies for maintaining health, building strong support networks, and achieving resilience. Dr. Torrens offers a fresh perspective on how prioritizing well-being can lead to sustainable success in both business and life.   Quotes “Why work so hard for your company that you can’t even enjoy the fruits of your labor? I’ve seen it in myself and my peers—they push so hard that, in their final years, they can’t even enjoy what they’ve built. They’re dealing with chronic diseases that could’ve been prevented or struggling with mental health issues. Some focus everything on the business and acquiring things, only to find themselves spiritually bankrupt. What better place to address this than at an institute of higher education, where we’re teaching people about entrepreneurship?” (04:25 | John Torrens) “The reality is that stress is a real part of entrepreneurship, but you can manage it if you’re proactive.” (11:11 | John Torrens) “When you dive deeper and you start to look at impulsive and hyperactive ADHD and the traits that are associated with that, you see a pretty clear link with entrepreneurial success... It’s really two sides of the coin. On one side, it really works well for you, but on the other side, if you’re not managing it, it could be seriously detrimental... It’s the context. In the context of entrepreneurship, ADHD can be an advantage, but it surely can be a disadvantage in life.” (23:49 | John Torrens) “People with ADHD often don’t choose conventional paths. What we’ve figured out is that they choose entrepreneurship because other pathways don’t always feel accessible to them.” (25:23 | John Torrens)   Links Connect with John Torrens: Website: https://whitman.syracuse.edu/faculty-and-research/faculty-staff-directory/details/jtorrens   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“Resting requires a stillness and a surrender that is uncomfortable.”   Alex Raymond is joined by Tovi Scruggs-Hussein, a visionary leader and healer, to explore how meditation and emotional intelligence can reshape how we live and lead. Tovi shares her journey from a life of high achievement to one grounded in mindfulness and self-awareness. How can rest, ease, and intentionality bring flow into our lives, especially in a culture that glorifies hustle?   Tovi discusses the role of “beingness” in leadership and challenges the constant drive to “do” with a more self-aware and compassionate approach. She also touches on the power of racial healing as she explains how a deeper connection to ourselves can create more inclusive spaces and interrupt ingrained biases.   If you’re an entrepreneur trying to overcome the pressures of leadership, this episode offers an invitation to rethink success. What would it mean for us to embrace ease without guilt? Tovi’s insights remind us that real growth begins with stillness.   Quotes “Sometimes, as leaders, we are the trigger for our staff. We’re the trigger for our teams. But if we don’t know how we’re triggering to others, if we’re not fully aware of what’s happening in us as we’re being engaged with others, then it limits us as leaders.” (11:57 | Tovi Scruggs-Hussein)  “We absolutely act and behave from who we be. That’s what influences and impacts our doing. So, if we’re not conscious of who we be and say we want to be a more inclusive leader, if we’re not conscious of what needs to be healed and transformed within us—where we’re not inclusive—then how do our policies and practices create inclusion?” (14:52 | Tovi Scruggs-Hussein)  “I believe that we burn out because we make our living and leading so difficult. It’s like going against the grain of who we are, almost like grinding a clutch or gears, instead of finding flow, smoothness, and alignment.” (16:06 | Tovi Scruggs-Hussein) “If we want to be a certain kind of leader, we have to invest in that beingness. We have to invest in ourselves as how we want to be experienced. And that can look different for a lot of different people. It can mean that you need some energy work for a while. It can mean that you need some consciousness work. It could mean that you need to meditate or go on a silent retreat. It can look like different things for different folks.” (44:34 | Tovi Scruggs-Hussein)   Links Connect with Tovi Scruggs-Hussein: Website: https://www.ticiess.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“Happiness is a choice, but also happiness is a skill set. And if we do certain things on a consistent basis—not once or twice, but on a daily basis—then I promise you and I guarantee you that you will live a happy and fulfilled life,” says Dr. Elia Gourgouris, known as the Happiness Doctor. In this episode, he joins Alex Raymond to discuss how happiness is an essential foundation for both personal and professional success.   Dr. Gourgouris challenges the idea that happiness comes after success, pointing out that it’s something we build from the start. He shares simple, impactful strategies—like practicing self-care, gratitude, and forgiveness—to help listeners make happiness a daily habit. Self-forgiveness, Dr. Gourgouris explains, is a transformative act of self-compassion that quiets the inner critic and lightens the emotional burdens we carry.   The episode also covers happiness in the workplace. What happens when happiness becomes part of organizational culture? Dr. Gourgouris makes the case that happy employees are more engaged, creative, and loyal, which directly benefits business outcomes. He encourages leaders to model honesty, openness, and transparency, creating an environment where teams can thrive.   The takeaway? Don’t put off happiness. Dr. Gourgouris reminds us that by living joyfully today, we not only enrich our own lives but inspire others to do the same. So, how will you prioritize happiness in your journey?   Quotes “Happiness is a choice, but also happiness is a skill set. And if we do certain things on a consistent basis—not once or twice, but on a daily basis—then I promise you and I guarantee you that you will live a happy and fulfilled life.” (05:01 | Dr. Elia Gourgouris) “Happy leaders equal happy teams. If we want our business to grow and succeed, the benefits of having happy and engaged employees are so many.” (28:24 | Dr. Elia Gourgouris) “Happy employees are the greatest marketing tool your company will ever have because they begin to recruit great talent simply by sharing their testimony of what a great culture the company has.” (30:01 | Dr. Elia Gourgouris)  “We live in a world right now—a post-pandemic world—where authenticity, with a capital ‘A,’ is a must for a leader.” (31:12 | Dr. Elia Gourgouris)  “Do not procrastinate your happiness… Forget all the ‘whens.’ There are no guarantees any of us will be alive tomorrow—none. We know that. People just go just like that. So live your best life now, and don’t procrastinate your happiness.” (39:45 | Dr. Elia Gourgouris)    Links Connect with Elia Gourgouris: Website: https://www.dreliagourgouris.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“Live authentically, as much as possible, and as soon as possible.” This is the advice from entrepreneur Travis Luther, who joins Alex Raymond in this episode to explore the weighty themes of mortality, regret, and pursuing a life true to oneself. Having spent the past year interviewing terminally ill entrepreneurs, Travis brings forward the moving insights he’s gathered on what truly matters when life’s timeline suddenly feels finite. Reflecting on his own personal loss, he contrasts the difference between a life driven by passion and one on autopilot—a common struggle for entrepreneurs who often trade present joy for future security.   Travis and Alex dive into the regrets most commonly voiced by younger people unexpectedly confronted by mortality—health, personal fulfillment, and the need for real connections. What fears keep us from pursuing what we truly want? How much time are we willing to risk on things that don’t matter? Travis challenges listeners to live intentionally, guided by what truly drives them. By sharing a glimpse into his upcoming book, “What We Learn When We Learn We’re Dying,” he leaves us with a reminder: make choices today that you won’t regret tomorrow.   Quotes “What is going on in your unlived life or on your unlived path? And if there’s something that you can take away that’s a universal truth that doesn’t have anything to do with personal regret, it’s this idea that the sooner we can bring our lived and unlived lives together, the sooner we can live as our authentic selves and in harmony, the happier we’re gonna be.” (23:56 | Travis Luther) “When we disconnect ourselves from our mortality, we lose that sense of urgency that’s necessary to also do the things that are going to be personally fulfilling to us, and to avoid the regret or the time spent not living as our authentic selves.” (27:07 | Travis Luther) “I think what people at the end of their lives realize is that the accomplishment itself is not the thing that releases that stress and anxiety and everything that’s boiling inside of you. It is the lack of trying.” (31:32 | Travis Luther) “If I tried to consolidate all this information into one simple saying… it would be: live authentically, as much as possible, and as soon as possible.” (39:44 | Travis Luther)   Links Connect with Travis Luther: Website: https://travisluther.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

Effective leadership in times of uncertainty hinges on trust, especially when chaos is in play. Retired Brigadier General Tom Kolditz joins Alex Raymond to share leadership insights drawn from his military experience and his book, “In Extremis Leadership.” Tom explains how startup founders, like military leaders in crisis, often face overwhelming uncertainty. And for him, the key to guiding a team through it is trust.   Tom urges entrepreneurs to focus outward and shift their attention from their own anxieties to the needs of their teams. He talks about the importance of both mentorship and coaching in leadership, and expounds that mentors offer advice from experience, while coaches are skilled in guiding leaders to grow.    Tom warns that excessive self-interest can undermine trust within teams, especially in high-pressure moments. He encourages leaders to engage their teams, rather than pulling back, when the going gets tough. Building a culture of shared risk and accountability fosters resilience and trust. Tune in to learn how great leadership, especially in times of crisis, relies on emotional intelligence, personal growth, and a solid support system.   Quotes “What makes dangerous circumstances truly dangerous is living with uncertainty… The principles and lessons we learn from leaders in dangerous contexts apply almost perfectly to the uncertain, chaotic set of circumstances that most startup CEOs go through.” (04:03 | Tom Kolditz) “If you’re living with uncertainty, you tend to not have the information that you might have in a more stabilized, older company. And what that means is that your influence as a leader is not through management. It’s through trust.” (05:46 | Tom Kolditz) “It’s very important that leaders not pour their emotions into their people when those emotions are negative like fear, anger, frustration.” (10:40 | Tom Kolditz) “It’s a very bad idea to think that crisis leadership is different from the leadership that you did the week before. You have to be in the same mode all the time because otherwise it’s too late. Crises come like that. And if you don’t have money in the bank, if you don’t have preparation for that, it’s going to be very difficult for you.” (46:09 | Tom Kolditz) “If professional baseball players who are at the top of their game still need coaches, then certainly those of us in leadership roles can benefit from having a good coach as well.” (47:18 | Tom Kolditz)   Links Connect with Tom Kolditz: Website: https://tomkolditz.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://consciousentrepreneur.us/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“Our fundamental belief is that what we currently understand as these conditions that are treatment-resistant or intractable, we will have ways to treat them such that people can not just get to their baseline, but actually ultimately flourish. And that’s really, I would say, a huge focus of ours,” says Greg Kubin, as he refers to conditions like depression and PTSD. He discusses the future of mental health solutions and the role PsyMed Ventures plays in driving this change.   In this episode, Alex Raymond is joined by Greg Kubin and Matias Serebrinsky, partners at PsyMed Ventures, to talk about the intersection of psychedelics and venture capital. What does it take to invest in breakthrough therapies that could transform mental health care? Greg and Matias walk us through their mission to fund startups that tackle mental illness, from psychedelic medicine to neurotechnology, and explain why they believe healing, ethics, and profitability can align.   They also talk about the shifting landscape for psychedelics, especially with potential FDA approval for MDMA on the horizon, and how this could be a game-changer. How do these investors spot the right opportunities in such a complex and evolving field? And why is founder resilience so important in ventures like these? Tune in for an insightful discussion on how VC is driving real change in mental health.   Quotes “For me, investing is a means to an end. It’s a vehicle through which we have a positive impact… How we think about it is that we don’t get to choose between great returns and great societal impact. Without great returns, there’s no chance to keep on doing this for many, many more decades. And without societal impact, it’s like, why are we even focusing on this? What’s the point?” (09:23 | Matias Serebrinsky)  “Our fundamental belief is that what we currently understand as these conditions that are treatment-resistant or intractable, we will have ways to treat them such that people can not just get to their baseline, but actually ultimately flourish. And that’s really, I would say, a huge focus of ours.” (13:40 | Greg Kubin) “Psychedelics definitely helped, and it helped scientists and researchers understand better how our brain works and what are the receptors that elicit certain behavioral changes and feelings and emotions.” (18:38 | Matias Serebrinsky) “At the end of the day, I think if you're going to introduce a new technology or way of operating into the world, there’s just so much status quo that you need that larger-than-life individual.” (24:03 | Greg Kubin) “In order to be supportive in that capacity, I think you first need to really establish a relationship that's based in trust and transparency and vulnerability.” (30:40 | Greg Kubin)   Links Connect with Greg Kubin and Matias Serebrinsky: Website: https://psymed.ventures/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“For me, every time I fasted, the goal was to gain clarity on a specific aspect of the entrepreneurial journey—like the calling, who I understood God needed me to be,” says Samella Watson, tech entrepreneur and founder of BLCK. She joins Alex Raymond in this episode to share how faith and spirituality have been key to her growth, both personally and in business. Fasting, in particular, has been her way of quieting the external noise to gain focus and reaffirm her purpose as an entrepreneur.   Samella opens up about how this practice helped guide her during pivotal moments, such as the decision to shift BLCK from a short-term rental model to a membership-based home exchange platform—an approach that reflects her belief in making travel more accessible. How can aligning a business with deeper values, grounded in faith, create lasting impact? Samella believes it’s essential and shares how building a community of like-minded entrepreneurs has been a core part of that journey. Her story encourages us to think about how our own spiritual practices can shape both personal and professional growth, connecting our work to a larger sense of purpose.   Quotes “The reason I fast is to turn off the outside noise of the world because it’s loud—very loud. When you’re trying to do something that’s not physically in your face and you don’t know how to do it, it can be intimidating. For me, every time I fasted, the goal was to gain clarity on a specific aspect of the entrepreneurial journey—like the calling, who I understood God needed me to be. I needed clarity on that, and the best way to gain that clarity was to shut the world off as much as possible and be fully present, ready to receive insights.” (16:29 | Samella Watson) “I believe that because we’re in a climate where people are becoming more aware of the ‘bleasure’ lifestyle, it’s something that BLCK really wants to focus on. We don’t have to work our fingers to the bone or stay on this hamster wheel to be great, add value, and do awesome things.” (29:17 | Samella Watson) “Another area that I have focused on is mindset shifting. I had to dig through that with the spiritual part of it, but a lot of times, we don’t challenge our choices. We just assume we think a certain way for some reason. But once you start asking, ‘Why do I think that way? Where is this coming from?’ you can clarify things and become more authentically yourself. So, mindset shifting is huge.” (31:11 | Samella Watson)   Links Connect with Samella Watson: Website: https://samellawatson.com/ Website: https://theblck.io/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“Mattering is our inherent need to feel significant and to feel significant to the people around us,” explains Zach Mercurio, an expert on mattering and its crucial role in creating meaningful and engaging workplaces. In his conversation with Alex Raymond, Zach stresses that mattering is more than just a feel-good concept—it’s a fundamental human need that can transform motivation, productivity, and overall well-being. When people feel like they don’t matter, it often leads to disengagement or even quiet quitting.   Zach explains how crucial it is for leaders to make their teams feel noticed, affirmed, and needed. Why? Because when employees believe their work contributes to a larger purpose, they find deeper meaning in their roles. By fostering an environment where individuals feel valued and connected to the organization’s mission, leaders can inspire greater engagement and long-term success.   Quotes “Mattering is our inherent need to feel significant and to feel significant to the people around us. And it’s three primary things. It’s a fundamental human instinct. So, for everyone listening, the first thing you did when you opened your eyes was tilt your head upward. You looked for a caretaker, then reached out your hands and grasped for significance. And so, your very survival as a human, depended on you procuring mattering to someone else, enough to keep you alive. It’s a basic survival instinct. It’s a fundamental need for motivation. When we look at motivation in life and work, it is almost impossible for anything to matter to a human being who doesn’t believe that they matter.” (02:47 | Zach Mercurio)  “It’s hard for anything to matter to someone who doesn’t believe that they and what they’re doing matters.” (03:47 | Zach Mercurio)  “Meaningful work is doing what matters to us and what matters to the world. It’s mattering by default.” (05:47 | Zach Mercurio) “Mattering is really at the core of these concepts: it’s I feel valued and I know how I add value.” (06:07 | Zach Mercurio) “Feelings of not mattering either result in acts of withdrawal or acts of desperation. What’s an act of desperation? I matter more than you think. Complaining, blaming, protesting. A lot of difficult employees are, in my practice, the most difficult employees are employees who feel the most unseen, unheard, unacknowledged, and misunderstood.” (08:16 | Zach Mercurio)   Links Connect with Zach Mercurio: Website: https://www.zachmercurio.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

“The main lesson I’ve learned is to distinguish what’s like the E=mc² of culture—simplifying something extremely complex. And what I see is that the simplification of culture rides on trust, but the currency of trust is really in agreements,” Robert Richman shares as he reflects on his research while writing his book The Culture Blueprint: A Guide to Building the High-Performance Workplace.   As a former employee of Zappos, Robert shares insights into the company’s renowned culture under Tony Hsieh, where trust was built through clear agreements and a commitment to values. He introduces the concept of “culture hacking,” which refers to small but powerful changes that can significantly transform a workplace. How can businesses adopt this mindset to make meaningful improvements? Drawing from Zappos’ success, Robert points out the importance of hiring for values rather than just skills, and how a thoughtful onboarding process creates accountability and commitment. Is culture really just a luxury in challenging times, or is it essential to long-term success? Robert argues that by building explicit agreements and continuously gathering employee feedback, companies can create cultures that stand the test of time.   Quotes “The main lesson I’ve learned is to distinguish what’s like the E=mc² of culture—simplifying something extremely complex. And what I see is that the simplification of culture rides on trust, but the currency of trust is really in agreements.” (07:02 | Robert Richman) “So how clear are our agreements and are agreements upheld? You don’t just say, ‘Yeah, I agree to uphold the values.’ You literally sign a contract and you swear an oath to uphold them. So that's a very, very clear agreement. Most companies' cultures suffer because they don’t articulate the agreements well, and don't get an opt in for those agreements, and then hold people accountable to those agreements. I think that, especially with corporate culture, that’s really the currency of a great culture.” (07:24 | Robert Richman)  “I think what most companies need, and are missing, is some sort of Director of Communication, because that’s where culture lies. It’s all in the communication—how you’re relating these things, how you’re sharing them, and how you’re getting the message out. So I’m less about having a Head of Culture, because I believe the CEO really needs to own that role as the head of culture.” (21:28 | Robert Richman)  “Engagement is how connected to the task somebody is, how much passion they have for it, how much energy they’re putting toward it, right? Whereas empowerment has to do with authority. What level of authority do I really have? That’s what people are actually talking about when they mean empower.” (25:03 | Robert Richman)    Links Connect with Robert Richman: Website: https://robertrichman.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm