The Birth of Digital Advertising with Advertising.com OG David Jacobs

On this episode of The Community Exchange Podcast, we welcome Jennifer Salant, VP of Global Partnerships & Business Development at Conde Nast. In our discussion MSG and Jennifer cover:Jennifer’s journey from early business development roles to VP at Condé NastPioneering strategic partnerships and revenue streams at iVillage and Glam MediaThe evolution of digital media: From blogging networks to influencer-driven contentHow Condé Nast successfully built and monetized digital video on YouTube and FAST channelsThe role of AI in publishing: Challenges, opportunities, and strategies for monetizationContent licensing, partnerships, and the future of publisher-platform relationshipsThe shifting landscape of media consumption and the rise of direct audience engagementPredictions for the future of publishing, AI’s impact, and protecting high-quality contentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Will Lee, CEO of Adweek.In our discussion, MSG and Will cover:Will Lee’s journey from finance to leading major media brands The transformation of digital media from print to online journalismHow AI is reshaping advertising, creativity, and media strategyThe evolving role of agencies and marketers in a digital-first worldThe business of media: monetization strategies and revenue modelsThe growing importance of first-party data and audience engagementThe future of industry events and their impact on media networkingLeadership lessons from running top media organizationsAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

In this episode of The Community Exchange Podcast, we welcome Gabriel DeWitt, Head of Monetization at Yahoo.In our discussion, MSG and Gabriel cover: Gabriel’s journey from software engineering to ad tech leadership Digital advertising's evolution from direct sales to programmatic Header bidding's rise and its impact on the open internet Challenges of monetization, privacy regulations, and the cookie collapse The ongoing battle between the open internet and walled gardens Yahoo's role in shaping the future of digital advertising The impact of AI and automation on ad tech and monetization strategies How publishers can adapt to a post-cookie world The future of identity and targeting in a privacy-first landscapeAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Mike O'Sullivan, Co-Founder and CEO at Sincera. In our discussion MSG and Mike cover: Mike O’Sullivan’s journey from Microsoft to founding Sincera The evolution of programmatic advertising and ad tech Challenges in reporting, transparency, and data management Google’s antitrust cases and its impact on the ad tech ecosystem Unlocking hidden revenue and optimizing publisher monetization The role of first-party data in ad sales and strategy Gaining control over the publisher tech stack and supply chain The future of publishing: mixed media and investing in editorial talentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT). In our discussion MSG and Rich cover:Rich’s journey from CTO at iVillage to Vice Chairman at Daily MailThe future of direct traffic and its role in publisher growthPost-cookie challenges and the rise of curated audiencesFixing attribution to prove ROI for advertisersAI's impact on content creation and monetizationBuilding publisher collaborationLeveraging audience engagement across platforms like TikTokOpportunities for publishers in a changing media ecosystemAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith. In our discussion MSG and Jonathan cover: Jonathan’s journey from physicist to media and publishing innovator Becoming the official cartographer for Game of Thrones Adapting legacy brands like About.com to the digital-first era through verticalization Building audience connections through intent-driven, high-quality content Leveraging audience data to shape editorial and business strategies The importance of community and engagement in the future of publishing Revenue strategies in an ad-supported, privacy-conscious ecosystem Engaging younger, digital-native audiences with personalized, relevant content Publisher-advertiser dynamics in a privacy-first, post-cookie world The evolving role of AI in content production, personalization, trend analysis, and more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss: David’s debut at Advertising.com during the early days of digital advertising The potential breakup of Google and its impact on the publishing industry The rise of competition in ad servers and its implications for publishers Challenges for publishers as search traffic from Google declines Importance of providing value signals to advertisers in a cookie-less world Potential shift toward e-commerce ads and away from search ads Evolving role of AI and machine learning in ad targeting and consumer receptivity David’s overall experience as an adtech professional The uncertain future of digital advertising revenue models and potential subscription-based alternatives And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Jeremy Kaplan, Content Director at Future PLC. In our discussion, Jeremy and MSG cover: Jeremy’s journey to becoming a writer Rising importance of niche and specialized media AI’s impact on publishing: challenges and opportunities The ongoing debate around AI-generated content vs. original work Criticisms of content aggregation platforms and user experience Ins and outs of the editorial process The uncertain future of publishing, heavily influenced by Google’s dominance Combining your passions to forge a unique career path And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome David Rowley, VP of Revenue Technology at News Corp. In our discussion, MSG and David cover: His unlikely journey from artist to media and tech executive Consolidation within ad tech and publishing The need for publisher alignment to tackle current challenges The emergence of new ad servers Competing with the walled gardens for advertising dollars The interdependence between journalism and advertising Building thriving business operations teams And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠⁠⁠⁠⁠OpenWeb.com⁠⁠⁠⁠⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Andrew Q Kraft, the former President and COO of The Arena Group, currently on a listening tour working to diagnose the media industry’s needs, connect key players, and help chart the future of the industry. In their discussion, MSG and Andrew cover: Diagnosing media’s needs by listening to over 200 media professionals Gen AI’s role in editorial and content creation The definition of curation in media and publishing His journey to where he is today And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠⁠⁠⁠OpenWeb.com⁠⁠⁠⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.