Driving Growth Through Community with Ariscielle Novicio and Michael Liss

On this episode of The Community Exchange Podcast, we welcome David Rowley, VP of Revenue Technology at News Corp. In our discussion, MSG and David cover: His unlikely journey from artist to media and tech executive Consolidation within ad tech and publishing The need for publisher alignment to tackle current challenges The emergence of new ad servers Competing with the walled gardens for advertising dollars The interdependence between journalism and advertising Building thriving business operations teams And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠⁠⁠⁠⁠OpenWeb.com⁠⁠⁠⁠⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Andrew Q Kraft, the former President and COO of The Arena Group, currently on a listening tour working to diagnose the media industry’s needs, connect key players, and help chart the future of the industry. In their discussion, MSG and Andrew cover: Diagnosing media’s needs by listening to over 200 media professionals Gen AI’s role in editorial and content creation The definition of curation in media and publishing His journey to where he is today And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠⁠⁠⁠OpenWeb.com⁠⁠⁠⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Andrew Casale, President and CEO at Index Exchange. In our discussion, MSG and Andrew discuss: Andrew’s journey building Index Exchange How publishers can navigate the loss of signals by becoming a destination The current state of measurement and attribution in publishing and CTV How curation can help publishers increase CPMs Index Exchange’s biggest strategic initiatives for 2025 And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠⁠⁠OpenWeb.com⁠⁠⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

Could separating buy and sell at Google drive innovation in adtech? On this episode of The Community Exchange Podcast, we welcome Paul Bannister, Chief Strategy Officer at Raptive to dig into that and more, including: Adtech at the dawn of programmatic Generative AI’s role in changing news and information consumption habits The effect of declining search traffic on lifestyle publishers Building and maintaining a remote company Combining your passions to forge a unique career path. And more. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠⁠OpenWeb.com⁠⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Larry Allen, VP & GM of Data and Addressable Enablement at Comcast. In our discussion, MSG and Larry cover: Improvements and advancements in measurement and attribution The changes coming to CTV in the next 5 years How to use AI to optimize ad placement Comcast’s role in delivering great viewing experiences for users during major events like the 2024 Olympics The strategies behind Amazon and Hulu’s successful advertising activities The importance of data and signals in improving CTV experiences Stories from their time together at Tacoda And more. About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠⁠OpenWeb.com⁠⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Johnny Won, Global Head of Martech, Ad Tech, and Operations at EssenceMediacom. In our discussion, MSG and Johnny discuss: His entrepreneurial background and unlikely career path Building and scaling businesses The role of privacy sandbox and cookies in shaping the future of advertising The current advertising landscape and the new emerging signals Generative AI use cases at EssenceMediacom and in the industry And more.  About OpenWeb: OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit ⁠OpenWeb.com⁠ or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Jennie Baird, Chief Product Officer at BBC Studios. In our discussion, MSG and Jennie discuss: Her methods for building and leading product teams Building the product functions at News Corp Her role as Board Chair of the Ethical Tech Project and their work to ensure the ethical use of data and technology The effects of generative AI on the media landscape And more.  About OpenWeb:OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter.

On this episode of The Community Exchange Podcast, we welcome Amanda Martin, Chief Revenue Officer at Mediavine. In our discussion, MSG and Amanda discuss: Her professional journey from buy to supply, Her experience working at Goodway Group, Her current role helping independent publishers build sustainable businesses with Mediavine, The current state of the media and publishing industry, and much more. About OpenWeb:OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter.

This is The Community Exchange Podcast, brought to you by OpenWeb: an interview podcast series featuring the leaders building the media ecosystem of the future.This season, our host is industry veteran Matthew Scott Goldstein (a.k.a. MSG). Each episode he explores our guests’ journeys through the media world, the work they are currently doing, and how they’re shaping the media and publishing industry. Learn more about OpenWeb at http://www.openweb.com

The engagement game is getting trickier. Sure, producing high-quality content is extremely important—but how else can publishers truly stand out in an increasingly crowded field?The answer lies with a loyal, engaged community. When audiences find more reasons to interact with content and engage with others, publishers win.Take The New York Post—one of America’s largest newspapers, and one of OpenWeb’s 3,000+ loyal communities. Since partnering with OpenWeb, and hosting social experiences like commenting and reactions, the results they’ve seen at The New York Post have been incredible.For this episode of The Community Exchange Podcast, we were joined by Ariscielle Novicio (SVP and Head of Technology, The New York Post), Michael Liss (VP of Product, The New York Post), and Lior Revivo (VP of Product, OpenWeb) to uncover:— How The New York Post’s community has been transformed into an engine for loyalty, engagement, and first-party data,— What the future of community looks like for The New York Post and for the publishing industry,— Strategies publishers can implement right away to beat their goals; and much more.Learn more about our podcast at https://openweb.com/podcastLearn more about OpenWeb at https://openweb.com/About OpenWebOpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 3,000 top-tier publishers, hosting more than 120 million active users each month.Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. TTo learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter. Hosted on Acast. See acast.com/privacy for more information.