Let's Communicate PESO

Episode 25 of "The Communicator" is the season finale! Host Yesenia Reinoso focuses on crisis communications. She discusses its role, its ties to external communications, the best practices to implement, the future, and the types of crises to know about.Listen to both the Season 1 and Season 2 libraries available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Yesenia also offers insight into the future of the audio series. Thank you for being a part of this journey. Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠⁠⁠TikTok - ⁠⁠⁠@y.communicate

In Episode 24 (the penultimate) of "The Communicator," host Yesenia Reinoso tackles investor relations. She discusses its primary purpose, investor relations types, its role in financial and external communications, the best practices to implement, and its importance.Listen to the Season 1 library and the current eight episodes of the second season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Be ready for the Season 2 finale, as we will end the external communications journey in two weeks. Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠⁠TikTok - ⁠⁠@y.communicate

In Episode 23, host Yesenia Reinoso focuses on community relations, which are gaining steam across external communications circles, especially in the nonprofit space. She gives a general overview of the connection between nonprofits and community relations, the types of community, their importance, and the future.Note: She offers her thoughts on Hispanic Heritage Month. (This episode was recorded in early October).Listen to the Season 1 library and the seven episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠TikTok - ⁠@y.communicate

In Episode 22, host Yesenia Reinoso offers the PESO in the PESO model. She talks about its four elements, how to best integrate them into a communications plan, and why it is critical in external communications.Listen to the Season 1 library and the six episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠⁠TikTok - ⁠⁠@y.communicate

We're back from our summer break with the second half of Season 2 of "The Communicator." In Episode 21, host Yesenia Reinoso tackles another external communications topic: marketing communications (MARCOM). She talks about its main function, the types of strategies, why it is important, and the difference between them.Listen to the Season 1 library and the first five episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠TikTok - ⁠@y.communicate

In Episode 20 of The Communicator, host Yesenia Reinoso tackles a new external communications topic: corporate social responsibility (CSR). She talks about what it means, its impact, its strategic approach, its role, and its future. With that, we will return in the fall with all-new episodes.Season 2 of "The Communicator" has reached the halfway point. Listen to the Season 1 library and the first five episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠

In Episode 19 of "The Communicator," our host, Yesenia Reinoso, delivers an insightful conversation about the difference between public and media relations. She focuses on the scope, targeting, impact, and integration. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠

In Episode 18 of "The Communicator," our host, Yesenia Reinoso, shifts gears to another vital component within external communications—media relations. Yesenia highlights media relations, how to pitch to the media, build press relationships, cultivate thought leadership, and more.With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠NOTE - This episode has some minor audio hiccups. Apologies in advance for any inconvenience. 

In Episode 17 of "The Communicator," our host, Yesenia Reinoso, goes in-depth about public relations - one of the most well-known areas within external communications. Yesenia focuses on what PR is, the strategies, incorporating PR into business plans, why PR, and many more. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠

We're back, and we can't contain our excitement. A new season has begun, and the 10-episode run of Season 2 brings us into the world of external communications. Our host, Yesenia Reinoso, gives an overview of external communications, the tactics, the impact, why it is important, and the primary areas of external communications to know.With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠Subscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/